Viswanath Reddy Danda
Mumbai
Summary
IT professional with 15 years of experience, including 12 years of consistent organizational experience as a Trade Promotion Management (TPM) consultant. I have deep expertise working with SAP and Xtel clients, specializing in implementations involving SAP CRM, Xtel TPM, and Middleware solutions such as SAP and MuleSoft. I am proficient in translating business objectives into clear, actionable functional requirements and possess strong knowledge of system integrations across platforms. I can manage end-to-end lifecycle implementations as well as providing effective post go-live support. I bring practical experience and a solid understanding of a diverse range of business and IT applications, including Sales and Distribution (SD), Customer Relationship Management (CRM), Xtel, Data Migration, Team management, and Quality assurance. My ability to align technology solutions with business goals makes me an asset to any implementation or support project
Overview
19
19
years of professional experience
1
1
Certification
Work History
SAP Consultant (Implementation & Support)
General Mills India Pvt Ltd.
Mumbai
07.2013 - Current
- Collaborated with business teams to understand requirements, finalize processes, and prepare detailed business scope statements for the IT team. Primarily focused on finalizing the business requirements for the end-to-end Trade process and identifying gaps in the current processes.
- Validated Business Blueprints created by the Xtel team to ensure all requirements were accurately captured, preventing potential change requests (CRs) in the future.
- Worked closely with multiple teams on integrations with various systems to ensure smooth data flow and consistency across platforms.
- Worked closely with business stakeholders to adapt to new processes for Accruals and Claims Management using the Xtel system.
- Facilitated the transition by helping the team understand the changes in workflows, ensuring a smooth adaptation to the new way of working.
- Worked closely with the Xtel team to deliver incremental-based deliveries for User Acceptance Testing (UAT), ensuring each phase was aligned with business requirements.
- Led the planning and design phase of Data Migration Strategies, ensuring alignment with business objectives and minimizing disruption to ongoing operations. This included identifying key data sources, mapping data flows, and defining the scope and timelines for migration activities.
- Oversaw the execution of Data Migration processes, working closely with cross-functional teams to ensure data integrity, accuracy, and completeness. Continuously monitored progress to ensure adherence to project timelines and identified any potential issues before they impacted the project.
- Conducted rigorous testing and validation to ensure successful Data Migration, addressing any discrepancies and ensuring that all data was transferred without loss or corruption.
SAP Consultant (Implementation & Support)
General Mills India Pvt Ltd.
Mumbai
07.2013 - Current
- Project - Xtel Trade Management implementation & Support Brazil
- Contributed to the preparation of detailed questionnaires for business stakeholders to accurately map TPM (Trade Promotion Management) processes specific to the Brazil market.
- Participated in the evaluation and validation of vendor demos for various TPM solutions, ensuring alignment with localized business needs and regulatory requirements.
- Actively involved in the review and validation of Requests for Proposal (RFP) submitted by vendors, helping ensure proposed solutions met both functional and technical criteria.
- Worked closely with multiple teams on integrations with various systems to ensure smooth data flow and consistency across platforms.
- Collaborated closely with the Xtel team to map all master data and TPM-related interfaces, ensuring alignment with business requirements and data standards.
- Validated Business Blueprints prepared by the Xtel team to ensure all functional and technical requirements were thoroughly captured, minimizing the risk of future Change Requests (CRs) and ensuring alignment with business expectations.
- Provided ongoing support and maintenance for SAP and Xtel applications, ensuring system stability, performance, and adherence to SLAs.
- Handled incident, problem, and change management processes, including ticket resolution, root cause analysis, and implementation of long-term fixes.
- Worked closely with end users and business stakeholders to troubleshoot issues and implement functional enhancements across modules.
SAP CRM Functional Consultant
Micro fast Technologies Ltd.
UK
09.2008 - 03.2013
- Project: SAP CRM Support Consultant (Cemex UK) Nov 2010-Mar 2013
- Delivered 24x5 and 24x7 (P1/P2) SLA-based second-level support for issues related to Sales and Middleware.
- Administered and monitored inbound/outbound queues to ensure smooth data communication and integration.
- Hands-on experience with CRM middleware setup for master data synchronization between SAP ECC and CRM systems.
- Provided first-line support for user configuration and enhancement requests.
- Conducted training sessions to introduce users to new functionalities post-enhancement deployment.
- Customized Business Roles and Navigation Bar profiles based on specific client requirements (CEMEX).
- Implemented and configured Transaction Launcher as per business needs for CEMEX.
SAP CRM Functional Consultant
Micro fast Technologies Ltd.
03.2009 - 10.2010
- Led full lifecycle implementation from Blueprinting to Go-Live, including preparation of business process flow diagrams and documentation of As-Is and To-Be processes.
- Played a key role in the Realization phase, preparing functional specifications for workflows and other enhancements.
- Actively involved in information gathering sessions and conducted knowledge transfer workshops for business users and stakeholders.
- Configured SAP CRM 7.0 Web UI, including creation and assignment of Business Roles, Role Configuration Keys, Navigation Bar Profiles, Logical Links, Work Centre Pages, and PFCG roles.
- Designed and implemented the CRM organizational model, replicating the sales structure from SAP ECC as per client specifications.
- Implemented the complete SAP CRM Marketing module, including Campaign Management, Segmentation, External List Management, Mail Forms, Communication Methods, and Workflow Task Assignments.
- Customized key Basic Functions such as Partner Determination, Action Profiles, Status Profiles, and Date Profiles for streamlined campaign execution and automation.
- Configured Lead Management processes, including creation and customization of Transaction Types for Leads based on client requirements.
Store Supervisor
Sainsbury PLC
UK
07.2007 - 08.2008
- Led and motivated a sales team to achieve targets, enhance productivity, and improve overall store efficiency.
- Managed inventory levels made critical decisions regarding stock control and ensured product availability aligned with demand.
- Utilized IT systems to record sales data, perform trend analysis, and support strategic forward planning.
- Assisted the Store Manager in human resource functions, including interviewing candidates, conducting performance appraisals, and organizing training and development programs.
Customer Service Assistant
TESCO
UK
02.2006 - 06.2007
- Supported the store manager in day-to-day operations, including opening and closing procedures.
- Handled customer inquiries, ensured effective cash control, and resolved service-related issues.
- Delivered high-quality customer service to enhance satisfaction and drive repeat business.
- Created work schedules and delegated tasks to team members based on business needs and individual strengths.
Education
MBA - Marketing and Human Resource Management
Osmania University
Diploma -
Information Technology
UKPG DIPLOMA - International Human Resource Management
University of East London
UKSkills
- SAP CRM (TPM/CBP)
- SAP implementation
- Data migration
- Business analysis
- Trade promotion management
- System integration
- Incident management
- Stakeholder engagement
- SAP ERP
- ECC(SD)
- SAP BW
- APO
- MuleSoft
Certification
- CSM Certified Scrum Master (Scrum Alliance)
- Certified Business Analyst
- SAP S/4 Sales Certified
- ISTQB Testing Certified
Timeline
SAP Consultant (Implementation & Support)
General Mills India Pvt Ltd.
07.2013 - Current
SAP Consultant (Implementation & Support)
General Mills India Pvt Ltd.
07.2013 - Current
SAP CRM Functional Consultant
Micro fast Technologies Ltd.
03.2009 - 10.2010
SAP CRM Functional Consultant
Micro fast Technologies Ltd.
09.2008 - 03.2013
Store Supervisor
Sainsbury PLC
07.2007 - 08.2008
Customer Service Assistant
TESCO
02.2006 - 06.2007
MBA - Marketing and Human Resource Management
Osmania University
Diploma -
Information Technology
PG DIPLOMA - International Human Resource Management
University of East London
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