ViswaNathan DevaRaj

Brought in a Value of 1.72 Crore within the 1st Quarter.

• Increased Revenue by 85% within the 1st Year.
• Planning and executing the complete revamp of the channel. Set up a sales team and trained them.
• Conceptualized, set up, and successfully executed ground events.
• Identified new market opportunities through thorough analysis of industry trends and competitor activities.
• Executed big-ticket events like digital awards, TV awards, and cine awards.

• Strategically created new monetization avenues yielding 8 Times the Investment.
• Increased Regional Revenue 300% within the 1st Year.
• Set Up & Trained the Entire TN Market Sales Team.
• Initiated, Conceptualized and Successfully executed many On ground events.

Increased the Overall Annual Revenue to 50 Crore within a Year.

Ideated, Strategised and Executed Content which Increased the GRP's 300%

Handled TV Channels (Jaya TV, Jaya Music, J Movies & Jaya Plus News Channel), Jaya TV Digital, Print (Viva L' Amore) and On Ground Events

Heading the outsourced Marketing Team for TV Channels. Responsible for generating profit through Slot & Ad revenues for TV Channels through Retail & Corporate Clients. Handled Youtube channel revenue Optimization.
Handling clients across India in Mumbai, Delhi, Bengaluru & Hyderabad.
Handled Prestigious Annual Events Such as Miss South India 2012, 2013, 2014, Miss Small Screen 2015 etc

Heading the Marketing Team across India & Responsible for generating profit through ad revenues for Mega TV Network Channels Mega TV (GEC), Mega Musiq (Music Channel) & Mega 24 (Movie Channel).
Handling Advertising & Marketing across India with frequent visits to Mumbai, Delhi, Kolkatta, Bangaluru, Hyderabad etc. Handled Multi city events, Launch of New Verticals through brand incorporation.
Successfully conceptualized co-ordinated and conducted many events for Mega TV Network.

Heading the Regional Marketing Team & Responsible for generating profit through ad revenues for Polimer TV.
Handled the Pricing Strategy for the Start-Up Channel, Implementing both the Short term & long term brand plan.
Overall responsibility for brand performance, turnover & profitability objectives; Continuous improvement in quality and profit efficiency of the brand.

Responsible for generating profit through ad revenues for Kalaignar TV (GEC), Isai Aruvi (Music Channel), Kalaignar Seithigal (News Channel).
Responsible for Advertisement Revenues for both the above channels through Retail & Corporate Clients.
Competently managed a team of junior / senior level executives & coordinated for daily marketing activities

Responsible for generating profit through ad revenues for Chennai & other stations.
Looking after Retail clients in TN like Chennai, Erode, Coimbatore, Salem, Trichy and Madurai etc.
Visiting the above mentioned places & building brand awareness about Big FM and generating ad Revenue.

Responsible for advertisements of Suryan FM (Chennai, Coimbatore & Tirunelveli) & Visakha FM.
Handled Various Clients Starting from FMCG to Consumer Durables, Retailers, Educational Institutions etc
Worked in the Re Launch of Weekly Magazine Kungumam & the Daily Dinakaran.

Lead a Team Of 4 To Re-Structure the Service Providence Model.
Made a Complete Study On the Operations of Parry’s Travels -Unit of EID Parry’s
Studied & Restructured The Gap In SERVICE PROVIDER – CUSTOMER GAP.