Vittal M R
Digital Marketing , Customer Success Manager, SAAS
Bangalore
Summary
Digital marketing professional with 9+ years of experience in Customer Success, Campaign Management, Digital Marketing, Market analysis, Quality Solutions, People Management and Account Management. I Drive Audience Engagement and Performance through Cost-Effective Optimization.
Overview
8
8
years of professional experience
3
3
years of post-secondary education
1
1
Language
Work History
Client Solutions Manager - Snapchat India
Aleph Group Inc
Bangalore
03.2022 - Current
- Onboarding new strategic business clients by assisting them with campaign strategy creation and optimization.
- Manage a team of Associates CSM's and cultivate existing business customer relationships.
- Resolving client issues in an efficient, tactful manner and supporting with the implementation of solutions that prevent future problems by being a subject matter expert.
- Work closely with cross-functional project teams to maintain continuous product knowledge.
- Contribute to scalable account management operations for future accounts.
- Advise and consult clients directly to improve organizational effectiveness.
Media Analyst - Trading and Optimization
Target.com
Bangalore
12.2019 - 03.2022
- Impacted revenue by working closely with the Account Strategist in pre-sale and campaign setup.
- Provided Incremental opportunities for the clients so that more revenue can be brought in.
- Suggested new audiences, new feature adoption options to the Account Strategist which can be pitched to the client.
- Provided insights which are tailored to advertiser defined goals while working on data gathered from Yahoo proprietary and multiple third party tools.
- Worked closely with all teams, including Media Analysts, Activation, and Product teams to ensure work is connected to meet vendor goals.
- Handled the books of the second biggest spender for target i.e Unilever & Provided optimization strategies efficiently and effectively .
- Helped to drive campaign efficiency and effectiveness and provided recommendations for optimization tactics by observing and evaluating the trends of the media campaigns.
- Being responsible for the overall delivery of the campaign with good performance and strong strategic optimization recommendations which can be used in future campaigns.
Sr Optimization Strategist
Yahoo!
Bangalore
04.2018 - 12.2019
- Impacted revenue by working closely with the Account Strategist in pre-sale and campaign setup.
- Provided Incremental opportunities for the clients so that more revenue can be brought in.
- Suggested new audiences, new feature adoption options to the Account Strategist which can be pitched to the client
- Provided insights which are tailored to advertiser defined goals while working on data gathered from Yahoo proprietary and multiple third party tools.
- Handled big spending books such as Verizon, Kholer and HP.
Sr Ad Operations Specialist
Yahoo!
Bangalore
11.2015 - 05.2018
- Led the Canada Vertical by managing all the Canada Business for the AOS team and was a SME for the Canada Books.
- Training and Mentoring new hires who had just joint the Canada Business.
- Worked on various 3rd party vendor tags and tools like Java Script, IFRAME, Innovid, MOAT, COMSCORE and DCM.
- Worked on the Agency Trading Desk (ATD) vertical and helped in all AOS queries and also on end of month billing for the clients.
Education
Bachelors of Business Management -
Sindhi College
11.2011 - 08.2014
Skills
Leadership
Accomplishments
- Global Exchange Program - Q1 2019, Yahoo!,
- Extra Mile Q1 2017, Yahoo!
I visited the Yahoo! offices in Sunnyvale, Los Angeles, Chicago and New York for cross trainings, Business Meetings, Product Team learning sessions and strengthening the partnership of our team
I was awarded Extra Mile for leading the Canada Vertical with respect to the business and partnership front. .
Life Philosophy
All our dreams can come true if we have the courage to pursue them.
Timeline
Client Solutions Manager - Snapchat India
Aleph Group Inc
03.2022 - Current
Media Analyst - Trading and Optimization
Target.com
12.2019 - 03.2022
Sr Optimization Strategist
Yahoo!
04.2018 - 12.2019
Sr Ad Operations Specialist
Yahoo!
11.2015 - 05.2018
Bachelors of Business Management -
Sindhi College
11.2011 - 08.2014
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