VIVAN SATHEESAN
Navi Mumbai
Summary
With over a decade of expertise in Modern Trade, E-Commerce, CSD, and CPC channels, I effectively manage high-value accounts with leading organizations such as D-Mart, Reliance, More Retail, Spencer's, SPAR, Nykaa, Purple, Meesho, Amazon, Flipkart, Big Basket, Zepto, Swiggy, Pharmeasy, Wellness Forever, Apollo Pharmacy, Udaan, Elastic Run, Storeking, Dealshare, Jumbotail, and more. My extensive background in FMCG Non-Food sectors demonstrates a strong track record of driving revenue and profit growth. Recognized for strategic communication, consultative sales methodology, and advanced negotiation skills, I excel in addressing complex business challenges and delivering customized solutions through thorough client needs analysis.
Overview
15
15
years of professional experience
Work History
NKAM - Organized Retail
Nykaa (FSN Distribution Ltd)
06.2024 - Current
- Formulate and execute strategies to drive growth for Grocery MT, Organized Pharmacy & Beauty Chains
- Build up the CSD, CPC channel
- Oversee sales activities and manage account profitability
- Analyze market trends to guide strategy
- Monitor metrics and report on outcomes
- Manage negotiations and successful conclusions
AGM - Modern Trade & Key Accounts -Church & Dwight
Pittie Group-Consumer Division-International Brand
06.2022 - 02.2024
- P&L Ownership and setting up Alternate channel operations
- Successfully launched BATISTE/ FLAWLESS/ NAIR & TOPPIK Brands in Modern Trade and e-Commerce chains like Reliance, Big Basket, Amazon,
Flipkart, Nykaa, Apollo Pharmacy, Wellness Forever, Health & Glow, Dabur New U, Tata Croma, Reliance Digital, etc. - Lead NAIR to be the fastest growing Hair removal brand in Pharmacy e-Commerce.
- Planned and initiated the GTM strategy for GT Beauty stores for West & South India. Launched in stores like 28 South Ventures (Vaibhav & Kumar Stores), Kathiawar, Beautiful, etc.
- Developing and monitoring high level consumer shopping experience (BA & Merchandiser Management, In-store Merchandizing, Off-roll BA/ Merchandiser training, etc.)
- Budgeting and controlling investments towards
achievement of JBP objectives - Developing joint business plans (JBP) by aligning customer objectives & needs with the company's business objectives to drive profitable growth.
- Building and maintaining relationships with key players in the HO/ RO/ stores
- TOT negotiations and successful conclusion
- Planning and implementing in-store promotions, VM, Wet-sampling, etc (BTL activities) - developed in consultation with Brand Managers and Buyers
- Branding activities on Ecommerce platforms
- Work with Finance & Commercial department to drive financial hygiene & ensuring timely collections, lowering costs to serve the customers, etc
- Develop consumer offers and cross-category promotions to increase off-takes
- Identifying competitor best practices and giving inputs to Brand Marketing teams – to proactively respond with strategic/ tactical refinements.
- Maintaining and increasing Market Share as well as ensuring adequate SOS at store for all categories.
Co-Founder
Oh!Regional
06.2020 - 06.2022
- Led the establishment of a new e-commerce website cum retail store focused on showcasing the unique flavors and traditions of the local region
- Identified and established relationships with suppliers across multiple states to source a diverse selection of snacks and groceries for retail sale
- Successfully managed the website, Content creation, Analytics, vendor creation, etc
- On WordPress
- Successfully managed the retail store's social media accounts, curating and publishing engaging content, monitoring analytics, and fostering a strong online community
NSM - Organized Retail
Moksh Agarbatti Co.
04.2016 - 05.2020
- Successfully launched Moksh in D-Mart, Metro C&C, Wal-Mart, More Retail, SPAR, Star Bazaar, Heritafe, Lulu Hypermarket, Big Bazaar, Foodworld, Namdharis, Ratnadeep, Big Basket, Amazon, Flipkart, Udaan, Elasticrun, etc
- Moksh became the 3rd biggest brand in Modern Trade chains PAN India
- MS & SOS exceeding 10% in all leading MT & e-Com chains
- Successful introduction in CSD & CPC formats
- Generated INR 20 Cr business in FY 2019-20 contributing to 10% of company turnover and turning EBITA positive
KAM - Modern Trade
JK Helene Curtis Ltd (Raymonds - Park Avenue)
07.2013 - 03.2016
- Successfully listing and linking of Park Avenue Winter Deo in Big Bazaar within record time of 11 days against an average of 35 days
- This was the 1st time in JKHC history, when a new product was launched in MT along with GT
- Launched Park Avenue Deo's, Shampoos, Face Wash and Room Fresheners in Flipkart, Amazon & Big Basket
- Received the 'You have made a difference' award twice in my tenure with JK Helene Curtis Ltd
- Park Avenue became the No.1 deodorant brand in Big Bazaar with 13.7% MS - highest ever MS in company history
- Park Avenue reached the No.2 deodorant position in Reliance with 9.1% MS and an increased reach of stores and assortment in stores
KAM - MT
Topps India Sports & Entertainment Pvt. Ltd.
09.2011 - 07.2013
- Introduction of Topps Collectable Toys / properties to PAN India Modern Trade outlets
- 1st year record reach to 800+ doors
- Exceeding 1st year sales targets by 40%
Asst. Manager - MT
SuperMax Personal Care Pvt. Ltd.
06.2010 - 09.2011
- Initiating placement of SuperMax products in PAN India accounts like Big Bazaar, Tesco, Reliance Marts, D-Mart, etc
- Increasing availability and sales in Modern Trade from INR 25 lakhs to INR 1crore per month in my term with SuperMax
Education
e-MDP - General Management
IIM
Kozhikode, India01.2022
MBA - Marketing Management
Pune University
Pune, India01.2005
B-Com - Accounts And Computers
Mumbai University
Mumbai, India01.2003
Skills
- P&L Management
- Strategic Policy Development
- Cost Control Management
- Strategic & Tactical Planning
- Lifecycle Management Expertise
- Brand Awareness Initiatives
- Contract Negotiations
- Effective Inventory Control Strategy
Languages
English
Hindi
Marathi
Malayalam
Kannada
Tamil
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
NKAM - Organized Retail
Nykaa (FSN Distribution Ltd)
06.2024 - Current
AGM - Modern Trade & Key Accounts -Church & Dwight
Pittie Group-Consumer Division-International Brand
06.2022 - 02.2024
Co-Founder
Oh!Regional
06.2020 - 06.2022
NSM - Organized Retail
Moksh Agarbatti Co.
04.2016 - 05.2020
KAM - Modern Trade
JK Helene Curtis Ltd (Raymonds - Park Avenue)
07.2013 - 03.2016
KAM - MT
Topps India Sports & Entertainment Pvt. Ltd.
09.2011 - 07.2013
Asst. Manager - MT
SuperMax Personal Care Pvt. Ltd.
06.2010 - 09.2011
e-MDP - General Management
IIM
MBA - Marketing Management
Pune University
B-Com - Accounts And Computers
Mumbai University
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