VIVEK CHOUBEY
Gurgaon
Summary
Results-driven Associate Account Director with 11 years of experience in digital marketing strategy development and execution. Expertise includes managing high-performance teams and maximizing ROI through tools such as Google Ads, Meta Ads and Amazon. Proven track record in optimizing marketing budgets and enhancing brand engagement, contributing to measurable growth for diverse clientele. Adept at analyzing market trends and implementing innovative solutions to boost client satisfaction and retention.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Associate Account Director - Media
ARM Worldwide P LTD.
Gurgaon
04.2023 - 11.2024
- Designed and executed comprehensive media strategies aligned with marketing objectives, driving exceptional ROI for BFSI, e-commerce, and B2B sectors.
- Managed media briefs precisely, ensuring smooth project execution, and minimal disruptions.
- Oversaw and optimized media budgets exceeding ₹150 crore annually to meet and exceed KPIs.
- Monitored campaign performance across Google Ads, Meta, LinkedIn, and programmatic platforms, making data-driven optimizations to enhance ROAS and customer acquisition.
- Collaborated with creative and analytics teams to deliver cohesive, high-impact campaigns.
- Led and mentored a team of media marketing specialists, fostering a collaborative and high-performing environment.
- Oversaw production teams, ensuring seamless campaign creation, and on-time delivery.
- Conducted an in-depth analysis of key performance metrics (impressions, clicks, sales, conversions, ROI), preparing actionable insights and recommendations for optimization.
- Regularly evaluated media strategies, implementing improvements to maximize results, and meet stakeholder objectives.
- Consistently enhanced ROAS, reduced lead costs, improved lead conversion rates, and increased customer lifetime value.
- Oversaw daily operations, team performance, brand share of voice, brand sentiment, digital analytics, and budget allocation/optimization.
- Spearheaded marketplace operations, driving an X% growth in GMV, and increasing active sellers by Y% within the first year.
- Analyzed market trends and competitive landscapes to design pricing, promotional, and product visibility strategies.
- Managed end-to-end operations for a multi-category marketplace, contributing a 30% revenue uplift over two years.
Senior Media Manager
ARM Worldwide P LTD.
India
11.2020 - 03.2023
- Performed daily account management on Google Ads and other paid media platforms.
- Handled weekly and monthly client communication.
- Developed and executed digital marketing strategies, and managed campaign budgets.
- Implemented strategies for campaign structuring and targeting.
- Monitored analytics dashboards, and generated performance reports.
- A digital marketing agency focused on delivering integrated digital strategies.
- Successfully leveraged diverse marketing channels, including Google Ads, Bing Ads, Meta, YouTube, Taboola, DV360, and LinkedIn.
- Studied and implemented the functionalities of third-party app analytics tools, like AppsFlyer, Firebase, and CleverTap.
- Led key negotiations with strategic partners to unlock exclusive deals and offers, driving a 15% sales growth.
SEM Manager (Operation & Analysis)
LYXEL LABS P LTD.
India
10.2018 - 06.2019
- Conducted competitor analysis to identify best practices in the industry.
- Evaluated new technologies and techniques related to SEM practices in order to stay ahead of industry trends.
- Monitored key metrics for client accounts, and devised solutions.
- Contributed ideas and updates on campaign progress with the campaign and account managers.
- Tracked, analyzed, and summarized campaign deliverables.
- A digital marketing agency providing SEM solutions.
- Researched competitor activities in order to develop successful strategies for gaining market share.
- Performed A and B testing of various components within campaigns to determine the most effective approach.
Assistant Manager (SEM)
LYXEL LABS P LTD.
India
11.2017 - 10.2018
- Set up, managed, and optimized campaigns efficiently.
- Increased conversion rates by 25% by crafting compelling ad copy and conducting A/B tests.
- Managed large budgets and allocated spending for maximum ROI.
- A digital marketing agency providing SEM solutions
- Delivered marketing strategy updates to upper-level management.
- Created, monitored, and optimized keyword bids across multiple accounts.
- Performed extensive A and B testing of ad copy and landing pages.
Google Ads Consultant
Freelance Experience.
Remote
08.2014 - 09.2017
- Collaborated with clients on Google Ads strategies.
- Developed tailored strategies to increase traffic, leads, and sales.
- Increased lead generation by 40% while reducing CPA by 25%.
- Maintained strong communication and performance reporting.
- Freelancer providing Google Ads consultancy across diverse industries.
- Utilized AdWords Editor to manage large-scale campaigns efficiently.
- Developed marketing strategies based on corporate objectives and market trends.
- Developed and executed Google Ads campaigns to support business objectives.
- Conducted competitor research to determine best practices for targeting and optimization strategies.
Sr. Executive Online Marketing
QUANTM TECHNOLOGY LTD.
India
03.2013 - 07.2014
- Increased ad engagement by 25% by managing Google AdWords campaigns across five formats.
- Measured and reported the performance of all digital marketing campaigns.
- Utilized Google Analytics for proper tracking.
- A digital marketing agency focusing on online marketing.
- Monitored competitors' activities to stay ahead in the market.
- Collected and analyzed market research data for use in forecasting.
- Created, monitored, and optimized keyword bids across multiple accounts.
- Generated weekly performance reports for clients detailing campaign results.
- Developed and executed Google Ads campaigns to support business objectives.
Education
B.Tech -
UPTU
India08.2012
Intermediate -
UP Board
Lucknow, India06.2008
10th Grade -
UP Board
Lucknow, India06.2006
Skills
- Google Ads
- Meta Ads
- Bing Ads
- Programmatic ads
- Amazon Seller Central
- Flipkart Seller Hub
- Amazon Ads
- Facebook Marketplace
- Google Shopping Ads
- LinkedIn Ads
- Design Thinking
- Google Merchant Center
- Facebook Commerce Manager
- Apps Flyer / Firebase
- Google Analytics
- Google Tag Manager
- App Marketing
- Tag Manager
- Social Media Strategy
- Lead Generation
- Brand strategy
- HubSpot
- Shopify
Certification
- Google Ads Search, Display, Apps and Video Certification.
- AI-Powered Shopping ads Certification
- Meta Certified Digital Marketing Associate, Certification for digital marketing expertise by Meta.
- Enterprise Design Thinking Practitioner, Certification in Enterprise Design Thinking.
Accomplishments
- Received over 50 appreciation emails from clients, acknowledging outstanding performance and team excellence in executing high-impact campaigns.
- 2 Wins at Adgully’s Digixx Awards for the clients.
- Led the team to win the 'Best App Campaign' award for Bajaj Experia App for three consecutive years, delivering exceptional results in user acquisition and engagement.
- Played a critical role in developing a proprietary analytics dashboard to track KPIs and improve decision-making.
Clients
- Finance and Insurance - Bajaj Finserv, Home Credit, Lending Kart, Stashfin, Niva Bupa
- Healthcare - Fortis Hospital, SRL Labs
- E-commerce - Bajaj Mall, Tecno Mobile, The Body Shop, Furo Shoe, Liberty Shoes, Asics, Dunkin’ Donuts, Colorbar Cosmetics, Daikin , Sujata
- Home Services - Schneider, L&T, Aditya Birla - Eternia
Languages
English
First Language
Timeline
Associate Account Director - Media
ARM Worldwide P LTD.
04.2023 - 11.2024
Senior Media Manager
ARM Worldwide P LTD.
11.2020 - 03.2023
SEM Manager (Operation & Analysis)
LYXEL LABS P LTD.
10.2018 - 06.2019
Assistant Manager (SEM)
LYXEL LABS P LTD.
11.2017 - 10.2018
Google Ads Consultant
Freelance Experience.
08.2014 - 09.2017
Sr. Executive Online Marketing
QUANTM TECHNOLOGY LTD.
03.2013 - 07.2014
B.Tech -
UPTU
Intermediate -
UP Board
10th Grade -
UP Board
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