Summary
Work History
Education
Skills
Websites
Certification
Software
Interests
Overview
Hi, I’m

VIVEK DIWAKAR

Marketing Manager
VIVEK DIWAKAR

Summary

Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.

Work History

Sarosa Technocrat
Jaipur

Marketing Head
02.2023 - 06.2023

Job overview


  • Led a team of 12 individuals for marketing and operations
  • Devised a cost-effective digital campaign by onboarding a diverse group of influencers 250+ ( 10k to 2 million followers) on the platform at no cost.
  • Managed the entire production process, from script development to shooting, posting, and ads management for Meta and Google ads
  • Integrated tools to streamline processes, reducing production time by 50%- 60%
  • Enhanced the onboarding process for over 20 apparel brands, Providing them platform to target their target audience within a short 1.5-month timeframe
  • Successfully acquired over 50,000 new users through 3 different channels, resulting in the app ranking among the top 50 apps on the AppStore
  • Created in app engagement points for user, this helped in increasing the retention rate of new user to 93% from the day of product launch for 3 consecutive weeks.
  • Using Whatsapp campaigns to reengage old user and using the channel to connect with the new customer, Influencer and brands
  • Employed A/B testing to refine the the landing page, creatives and mail campaigns.

Think and learn
Jaipur

Marketing manager
07.2020 - 02.2023

Job overview

  • Led a team of 170 individuals across 6 cities, achieving a weekly lead generation of 6000 leads and 1.75 CR revenue
  • Implemented different customer engagement plan resulting in increased customer retention and brand recall, leading to a 0.8% increase in conversion
  • Analyzing and tracking the campaign performance using Tableau, CRM, and Lead Squared
  • Transforming and analyzing the data to identify trends in customer behavior, market performance, and system bottlenecks and resolving it for scaling
  • Managed and executed end-to-end school campaigns with media partners (TOI, DB, and RP) for Rajasthan region generating over 1 lakh leads in 3 months duration
  • Used Emails for rebranding and engaging with the schools
  • Led the central project for Byju's Home Tuition pilot in the top 3 cities (Jaipur, Patna, and Bangalore), from research and planning to execution, while consistently tracking performance week over week
  • Worked closely with the IT team to improve CRM functionality and add new features, as well as enhance the K3 product based on customer and sales team feedback
  • Received consistent work appreciation from senior management, resulting in the highest performance-based salary increment for two consecutive years.

Accenture
Gurgaon

Application analyst
03.2016 - 09.2017

Job overview

  • Served as a UI developer, enhancing features on a prominent e-commerce B2B website for a leading tech organization
  • Demonstrated proactive management of RDBMS database, overseeing its performance for the QA and development team
  • Provided daily reports on the health and performance of client data transmission
  • Collaborated with the data load team to facilitate data availability across multiple environments
  • Played a key role in the identification and resolution of a Framework bug disrupting the data load process
  • Independently identified and resolved an issue within the IBM framework, coordinating with an IBM Engineer
  • Streamlined the data loading process for test environments through automation
  • Led a team of 3 individuals in the successful execution of data migration efforts
  • Consistently recognized by senior management and clients, resulting in a performance-based salary increase of 23% within the first year.

Education

IIM Sirmaur
Sirmaur, Himachal Pradesh

MBA from Marketing, strategy and analytics
07.2018 - 2020.03

Engineering College Ajmer
Ajmer, Rajasthan

B.Tech from Computer Science
09.2011 - 2015.05

Skills

Meta Adsundefined

Certification

Google Analytics, 02/2021

Software

MS Excel

Power BI

Leadsquared

Interests

Technology

Photography

Automobile

Overview

5
years of professional experience
4
Certificates
3
Language

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VIVEK DIWAKARMarketing Manager