VIVEK D SHETTY

• Currently working as a Customer Strategy and Planning Executive for the Health Food Drink category, handling Tamil Nadu, Andhra Pradesh, Karnataka, and Kerala.
• This role involves careful analysis of the market by taking insights from shoppers, customers, and retailers through market visits, and drawing trend lines using both internal and external analysis.
• External analysis includes competition trackers, i.e., MRP, retail margins, and the schemes that they run on a day-to-day basis, and importantly, doing analysis from external data providers like NielsenIQ for store-level understanding and IMRB Kantar for household data points.
• This also included planning and driving launches, and execution of JTBD planned.

• Handling the health food drink category for Karnataka and Kerala. The work in this role was similar to the work that I am doing currently, but the scale of operations has increased.

• Prior to moving to the CSP role, I was a Key Account Executive handling Unilever business in the Bangalore location, with a turnover of 12 crores, with 118 salesmen and 8 team leaders.

Role and responsibilities involve:

• Distributor Appointment and Handling in Terms of Investment, Involvement, and Infrastructure.
• Negotiating trade terms for the company.
• Driving sales and parameters at the PLG level to achieve the monthly target.
• New product launch and relaunch with inbound and outbound activities to increase awareness and sales.
• Competition analysis and planning for business growth.
• Demand forecasting based on market demand and seasonality.
• Reduce stock loss by planning the right inventory norms setting.
• Recruitment, Selection, and Training of Salesmen and Team Leaders.
• Coverage addition and channel enrollment.
• Service mix planning in terms of order taking and delivery planning.
• Review of Business in terms of Hits and Misses (ROI Calculation, RS Performance, Salesman Performance, Delivery Team Performance).

• As a Territory Sales Manager in Udupi Rural, handling 5 distributors and 30 salesmen with a turnover of 2 crore for the period of 8 months, I was promoted to the role of Activation Officer, handling 250 promoters tagged to key outlets in Udupi and Uttara Kannada District.

Role and responsibilities involve:

• Distributor Appointment and Training on Business.
• Adding new LSO (LAPU Selling Outlets) and SSO (SIM Selling Outlets).
• Manpower Recruitment, Training, and Placement (Salesmen and Promoters)
• Outlet-level engagement and activities to increase LSO and SSO.
• Door-to-Door Activity, Airtel Payments Bank Activations, etc.
• 4G Site Launch Activities and Awareness Programme.

• I Underwent Internship in the field of Sales and Distribution for the period of 2 months in Bangalore-GTM
• Key learning was a transition from Company Distribution to a New Distributor Appointment
• Rimzim Brand Launch- Outlet level Launch Placement
• Cooler Purity & Visibility Test