Vivek Gautam
Delhi
Summary
Dynamic and results-driven Admissions and Outreach Manager with over 8+ years of experience in higher education recruitment and student engagement. Expertise in developing and executing strategic outreach programs to increase institutional visibility and drive student applications & Admissions.
Overview
9
9
years of professional experience
Work History
Regional Head (North) - Admissions & Marketing
Bennett University
02.2024 - Current
- Students Recruitment Outreach Program Development and Execution: Design and implement strategic outreach programs to enhance and sustain Bennett University's visibility among schools, colleges, and educational institutions.
- Engagement and Awareness Initiatives: Coordinate various activities including campus tours, workshops, seminars, and experience days to foster engagement and increase awareness among prospective students.
- Admissions Consultant Recruitment and Onboarding: Manage the recruitment and onboarding of admissions consultants, ensuring they align with the university's goals and provide strong support throughout the admissions process.
- Consultant Training and Support: Lead training sessions and provide ongoing support to admissions consultants, ensuring they are well-equipped to effectively represent the university and guide prospective students through the application and admission stages.
- Target Achievement and Conversion Optimization: Drive efforts to meet Year-over-Year (YOY) university admissions targets through effective lead conversion strategies, turning prospects into applicants and, ultimately, into admitted students.
- Data Analysis and Reporting: Monitor key performance metrics, track outreach and recruitment efforts, and analyze data to optimize processes and report on the effectiveness of initiatives.
- Budget and Resource Management: Oversee the budget and resource allocation for admissions and outreach initiatives, ensuring cost-effective use of resources to achieve objectives.
- Campaign Building & Optimization Keeping target audience in mind
- Strategic Tie-ups for bennett university with Govt bodies, Schools, Coaching institutes keeping business as primary objective.
- Representing bennet University in various conferences to built visibility & strategic connections.
Assistant Manager- Admissions & Outreach
Global University System
07.2022 - 02.2024
- Responsible for various outreach Activities with schools & colleges
- Conduction of open house session in various cities
- Responsible to arrange informative sessions in schools and colleges
- Representation in various career fairs organize by schools
- Responsible for increasing number of applications for each course by sharing information with the counselors and school principals
- Daily reporting to the supervisor by maintaining Daily sales report
Deputy Manager-Admissions & Outreach
OP Jindal Global University
02.2021 - 06.2023
- Responsible to Connect with Schools for Various online or offline Activities
- Undertakes Generation of Leads through various Sources
- Responsible for developing counselors' networks
- Publishers on boarding for leads and measuring effectiveness of each publisher
- Participation in Career fairs organized by schools and consultants
- Counseling & conversion of leads into the admissions
Regional Manager - Admissions & Outreach
SRM University
07.2019 - 01.2021
- Undertake planning and execution of various ATL & BTL Activities
- Prepare Budget & Monitoring plan as per campaign objective
- Agent network development for admissions
- Responsible to connect Schools, Counselors, for conduction of webinar or Sessions
- Monitoring social media campaign for lead generation
- Represent universities in various career fairs across domestic markets & SAARC Nations
- Like Nepal & Bhutan
- Responsible for planning and organizing various events for branding and generating footfall on the campus
- Lead generation & conversion
- Responsible to handle leads effectively to convert them into admissions
Senior Executive-Marketing
FIITJEE Limited
12.2015 - 07.2019
- Responsible to plan and implement ATL & BTL activity
- Responsible to assess local market conditions, competitors' analysis, identify current and prospective Marketing opportunities and act accordingly
- In charge of marketing communications & business development
- Formulate strategies to achieve the marketing goals/objectives of the division/branch
- Participate actively in community, business and industry organizations to build a network of contacts that improve the presence and reputation of the company in the local area
- Key people in market for business development
Education
Master of Business Administration - Marketing
Sikkim Manipal University
01.2014
Bachelor's - Marketing
GLA Institute of technology & Management
01.2012
12th - Humanities
Army School
YolCantt, Himachal Pradesh01.2008
Skills
- Admissions & Outreach
- Brand & Marketing Communications
- Digital & Social Media Marketing
- Branding & Promotions
- Events and Exhibitions
- Media Planning & Budgeting
- Brand development and equity
- Media Buying & Liasoning
- Market Research & Analysis
- Vendor Sourcing and Management
- Marketing strategy
- Consultant networks development
- Lead generation for admissions
Awards
- Developed new territories for business growth purpose and given substantial profit out of those territories.
- Improved word of mouth and brand visibility in those territories.
- Developed new channel partner.
- Improved brand visibility in Nepal & Bangladesh for SRM University & enquiries for the courses increased substantially.
Languages
Hindi
Proficient
C2
Timeline
Regional Head (North) - Admissions & Marketing
Bennett University
02.2024 - Current
Assistant Manager- Admissions & Outreach
Global University System
07.2022 - 02.2024
Deputy Manager-Admissions & Outreach
OP Jindal Global University
02.2021 - 06.2023
Regional Manager - Admissions & Outreach
SRM University
07.2019 - 01.2021
Senior Executive-Marketing
FIITJEE Limited
12.2015 - 07.2019
Bachelor's - Marketing
GLA Institute of technology & Management
12th - Humanities
Army School
Master of Business Administration - Marketing
Sikkim Manipal University
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