Google Tag Manager
Vivek H Gowda
Senior Digital Marketing Executive
Bengaluru
Summary
Senior Digital Marketing Executive with 3+ years of hands-on experience driving in Google Tag Manager, Email marketing, lead generation, CRM automation, and campaign analytics. Proven track record of supporting large-scale marketing programs, optimizing lead flow, enhancing campaign attribution, and strengthening data quality across systems. Adept at Salesforce, SendGrid, GA-integrated email operations, demand generation workflows, and event-driven outreach. Passionate about building efficient marketing systems, delivering actionable insights, and collaborating cross-functionally to execute high-impact campaigns at scale.
Overview
3
3
years of professional experience
13
13
Certifications
Work History
Senior Digital Marketing Executive
OneOrigin
10.2022 - Current
- Own end-to-end setup, execution, and optimization of email campaigns across B2B product lines.
- Implement UTM frameworks, GA tracking, and SendGrid-based analytics to improve attribution accuracy and reporting visibility.
- Manage CRM-based lead workflows, campaign attribution, and segmentation ensuring clean, enriched, and actionable prospect lists.
- Built automated flows in Make to clean data, validate emails, and auto-assign state-wise contacts from event lists.
- Generate detailed post-campaign summaries, MQL breakdowns, and lead journey reports for leadership.
- Analyze lead quality, persona alignment, and funnel progression to improve targeting and qualification criteria.
- Increased email open rates and overall campaign engagement through continuous A/B testing and segmentation refinement.
- Improved lead-to-demo conversion rate through structured nurturing, optimized messaging, and high-quality follow-ups.
- Coordinate with regional teams to clean, enrich, and validate contact lists from university events, conferences, and webinars.
- Manage strict data governance standards when importing/exporting attendee lists into CRM systems.
- Build and maintain Salesforce dashboards and reports to track campaign attribution and lead progression.
- Supported major industry events (EDUCAUSE, NACAC) with booth workflows, lead capture systems, QR-based resource gating, and follow-up campaigns.
- Developed and executed targeted digital marketing campaigns across multiple platforms.
- Analyzed consumer behavior data to refine marketing strategies and improve engagement.
- Managed social media accounts, increasing brand presence and audience interaction.
- Collaborated with cross-functional teams to create compelling content for digital platforms.
Education
MBA - Marketing & Finance
Manipal Institute of Management
Manipal, India01.2022
Skills
- SendGrid, Salesforce CRM, GA tracking, Make
- Lead scoring, segmentation, data enrichment
- Salesforce dashboards, marketing attribution, reporting, funnel analytics
- Excel/Sheets analysis, A/B testing, GA4
- Figma, landing page & email template optimization
- Campaign QA & compliance, event-driven workflows, documentation & process building
- Google Tag Manager
Certification
Branding and Customer Experience — IE University (2022-05)
Software
Google Analytics
Salesforce Dashboards
Figma
SendGrid
Timeline
Senior Digital Marketing Executive
OneOrigin
10.2022 - Current
MBA - Marketing & Finance
Manipal Institute of Management