Vivek Jude
Bhopal
Summary
Professional leader and administrator with strong record of driving organizational success and fostering team collaboration. Adept at strategic planning, project management, and policy development. Known for flexibility in dynamic environments and results-driven mindset. Strong communication, problem-solving, and leadership skills that ensure consistent achievement of goals.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Deputy Director of Marketing and Events
Madhya Pradesh Tourism Board
04.2024 - Current
- Curating various campaigns, festivals, events for promotion of Madhya Pradesh Tourism
- Participating in major travel and trade shows across the globe to represent Madhya Pradesh as Travel and Investment destination
- Planning, managing and executing small, large and mega scale events
- Liaise with District Administration, Departments and Central Government on event to event basis
- Directed project management initiatives to ensure timely delivery of critical projects.
- Coordinated cross-functional teams, promoting communication and collaboration.
- Facilitated policy development for improved governance and compliance.
- Led budget management activities to optimize resource allocation.
- Managed crisis response efforts for effective resolution and minimal disruption.
- Assessed performance metrics for informed decision-making and strategic planning.
- Ensured regulatory compliance across all departments through diligent monitoring of policies, procedures, documentation requirements.
General Manager (New Product & Events)
MP State Tourism Development Corporation Ltd.
01.2021 - Current
- Currently booked topline revenue of 60 cr against the target of 30 cr for financial year 2024-25 an increment of 200% with a bottomline of approximately 8 cr (unaudited) 13% approx.
- MPSTDC forecasted revenue for the year 2024-25 to reach 300 cr. a record in itself with a bottomline expected to be around 8% (targeted)
- Administered MPT to record revenue for financial year 2021-22 (158 cr.) with overall increase of 7% compared to pre-pandemic financial year 2019-2020 (147 cr.) despite three months business loss due to second wave of COVID pandemic
- It has been highest recorded income appreciation in 48 years of its existence
- Achieved record revenue for financial year 2022-23 (220 cr.) overall 39% increase as compared to 2021-22
- Achieved 9.62 cr topline revenue against the 5 cr target set for the Events vertical a total of 192% increase with a bottom-line of 1.34 cr (13.4%) profit
- Introduced and incorporated Hospitality Industry's best practices dynamic pricing, incentive-based pay system etc
- To ensure quick-wins and record revenues
- Increased revenue streams by reducing costs, managing schedules, and performing variance and risk analysis to implement corrective actions
- Resulted in 23% (2021-2022) as compared to 14% (2019-2020) increase in improved ranking and MPT properties being recognized globally on TripAdvisor
- Managed high-performing teams to deliver quality customer service and stable profits
- Delivered business strategy to drive revenue and operational efficiencies
- Tracked KPIs to drive profitability and target delivery
- Led team to achieve operational excellence through efficient resource management.
- Reduced annual business expenditure through careful expense monitoring
- Strategized and led financial planning and operations for Event businesses
- Secured new clients and supported B2B business development
Corporate Marketing Executive
MP State Tourism Development Corporation Ltd.
03.2019 - 01.2021
- Conducted market research to identify key customer segments and target audiences
- Developed strategy for social media marketing with cohesive messaging across multiple platforms
- Developed marketing plans to support department strategies
- Customized promotional strategies to meet needs of different clients, products, and services
- Represented organisation at trade exhibitions and conventions, driving awareness of various products and services offered by MP Tourism
Education
BSc - Hospitality and Hotel Administration
Institute of Hotel Management
01.2004
Class XII Board Exam -
Kendriya Vidyalaya
01.2001
Class X Board Exam -
St. Joseph's Co- Ed School
01.1999
Skills
- Process Optimization
- Business development
- Customer retention
- Customer service-oriented
- Leadership and team building
- Client relations
- Project budgeting
- New Product Development (NPD)
- Product launch events
- Promotional events
- Political events
- Strategic planning
- Team leadership
- Project management
- Budget Compliance
Certification
- Certified Lean Six Sigma (Green Belt)
- PRINCE 2 Practitioner
Accomplishments
- Department nodal for various small, large and mega events
- State nodal officer for Pravasi Bharatiya Divas
- State nodal officer for the G20 meetings in the state
- Exceeded target set for the Events vertical by 192%
- Recorded highest revenues in the history of MP Tourism for the financial year 2020-21
- Recorded highest ever revenue for the first financial quarter of 2022-23 (50 crore)
- Launched Central India's first 'Drive-in Cinema'
- Awarded for launching India's first 'Drive-in Vaccination Centre' at Bhopal
- Led and executed the launch of Maharaja Chhatrasal International Convention Centre at Khajuraho
- Introduced 'Quick Response Matrix' on FTR basis for online feedback in MP Tourism
- Strengthened employment opportunities at MPSTDC by introducing Hiring Matrix
Languages
English
Hindi
Personal Information
- Date of Birth: 06/18/81
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Hobbies and Interests
- Music
- Cricket
- Cooking
Professional References
Would be provided as desired.
Timeline
Deputy Director of Marketing and Events
Madhya Pradesh Tourism Board
04.2024 - Current
General Manager (New Product & Events)
MP State Tourism Development Corporation Ltd.
01.2021 - Current
Corporate Marketing Executive
MP State Tourism Development Corporation Ltd.
03.2019 - 01.2021
Class XII Board Exam -
Kendriya Vidyalaya
Class X Board Exam -
St. Joseph's Co- Ed School
BSc - Hospitality and Hotel Administration
Institute of Hotel Management
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