Vivek Kumar
Marketing Executive
Gurgaon
Summary
As a Marketing Executive with 2 years of experience, I bring a unique set of skills to the table. I have a deep understanding of Category marketing & merchandising, customer segmentation & journey, brand marketing, calendar execution, benchmarking, retention & communication, and have used these skills to develop successful marketing campaigns. I am passionate about marketing and am always looking for new opportunities to learn and grow in this field.
Overview
2
2
years of professional experience
6
6
years of post-secondary education
Work History
Marketing Executive
Citymall
Gurgaon
06.2021 - Current
- Plan and execute retention campaigns to engage and retain existing customers through various communication channels like social media, SMS, WhatsApp, and push notifications.
- Monitor and analyze campaign performance and provide recommendations for improvement.
- Calender planning and execution
Sales Team Lead
Citymall
Gurgaon
03.2021 - 05.2021
- Expanded company customer base and cemented market presence by implementing strategic sales plans.
- Set ambitious sales goals and motivated strong performance to keep team growing effectively.
Acquisition Executive
Citymall
Gurgaon
01.2021 - 03.2021
- Communicated directly with customers and partners to build strong business networks and relationships.
Education
B.com (Hons.) - Financial Accounting
Magadh University
Bodhgaya, Bihar 03.2016 - 09.2019
12th -
A.N College, B.S.E.B
Jehanabad, Bihar 04.2014 - 03.2016
10th -
High School Ikkil, B.S.E.B
Jehanabad, Bihar 03.2013 - 03.2014
Skills
Campaign management
Retention strategies knowledge
Push notification, Whatsapp, SMS
Benchmarking
Brand promotion
Pricing
Merchandising
Timeline
Marketing Executive
Citymall
06.2021 - Current
Sales Team Lead
Citymall
03.2021 - 05.2021
Acquisition Executive
Citymall
01.2021 - 03.2021
B.com (Hons.) - Financial Accounting
Magadh University
03.2016 - 09.2019
12th -
A.N College, B.S.E.B
04.2014 - 03.2016
10th -
High School Ikkil, B.S.E.B
03.2013 - 03.2014