VIVEK KUMAR

- Develop and execute performance marketing strategies to drive online sales and revenue growth across various e-commerce platforms.
- Manage and optimize digital advertising campaigns, including PPC, display advertising, retargeting, and social media advertising, to maximize ROI and achieve KPIs.
- Conduct thorough keyword research and audience targeting to optimize campaign performance.
- Monitor campaign performance, budgets, and timelines closely, making adjustments as needed to ensure optimal performance.
- Collaborate with cross-functional teams to align marketing initiatives with business objectives and product launches.
Stay up-to-date with industry trends, best practices, and emerging technologies in performance marketing.
- Prepare regular performance reports and presentations for senior management, highlighting key metrics and insights.
- Lead and mentor a team of performance marketing specialists, providing guidance and training to ensure team success.

Spearheaded the online market entry for the company, establishing a presence on platforms such as Shopify, Amazon, Flipkart, and more.
- Initiated and led the complete e-commerce setup for Sleepsia, expanding into the US, Canada, UK, and EU markets.
- Achieved financial break-even within 7 months, enhancing overall business profitability.
- Orchestrated the launch and sales of various products on Amazon, resulting in a substantial increase in revenue.
- Conducted data analysis of marketing campaigns and shipment charges to identify areas for optimization.
- Transformed a loss-making startup into a highly successful company.
- Expanded Sleepsia manufacturing capabilities in India and the US, reducing supply chain dependencies on China post-pandemic.
- Founded Roncuvita, an Indian health supplements brand, introducing 34 new products and achieving top category status within a year.
- Managed multiple platforms, including Shopify, Amazon US, Canada, UK, and EU.
- Led and managed a team of marketing and e-commerce professionals to achieve company goals.

Oversaw e-commerce sales, marketing, and operations for BIOAYURVEDA's beauty products.
- Managed PPC, Amazon PPC, Amazon Marketing Services (AMS), and online marketing campaigns to maximize ROI.
- Optimized e-commerce fulfillment strategy to minimize costs and ensure customer satisfaction.
- Implemented revenue models, process flows, and customer engagement strategies to support sales growth.
- Collaborated with cross-functional teams to align marketing initiatives with business objectives.
- Prepared and presented regular performance reports to senior management for strategic decision-making.
- Mentored junior team members to foster their professional development.

Managed e-commerce sales, marketing, and operations for Sitlex's home and kitchen products.
- Implemented and optimized PPC, Amazon PPC, AMS, and online marketing campaigns to maximize ROI.
- Optimized e-commerce fulfillment strategy to minimize costs while ensuring customer satisfaction.
- Developed and executed revenue models, process flows, and customer engagement strategies to support sales growth.

• Managed e-commerce sales, marketing, and operations for Healthgenie products, focusing on health and wellness categories.
• Developed and implemented digital marketing strategies to drive sales growth and increase brand visibility across various e-commerce platforms.
• Set sales targets and devised strategies to improve sales performance, including Pay-Per-Click (PPC), Amazon PPC, Amazon Marketing Services (AMS), and Online Marketing campaigns
• Optimized e-commerce fulfillment strategy to ensure timely delivery and customer satisfaction while minimizing costs.
• Prepared regular performance reports and presentations for senior management, providing insights and recommendations for strategic decision-making.

• Creating and optimizing product listings on Amazon to increase visibility and sales
• Conducting keyword research and incorporating relevant keywords into titles, bullet points, and descriptions
• Utilizing Amazon tracking tools to identify opportunities for optimization
• Monitoring and analyzing listing performance through the way of CTR and Conversions
• Regularly updating listings with new product information and promotions.