Summary
Overview
Work History
Education
Skills
Websites
Certification
Projects
Hobbies and Interests
Timeline
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Vivek Kumar

Delhi

Summary

Results-driven Digital Marketing Executive (4+ years) with expertise in SEO, social media, content marketing, and analytics. Proven track record in lead generation, brand growth, and website traffic optimization. Skilled in leveraging tools like Google Analytics, SEMrush, Ahrefs, and social platforms to drive measurable business impact. Adept at collaborating with cross-functional teams to deliver data-driven marketing strategies.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Digital Marketing Executive

HBSS - Qryde
08.2021 - Current
  • Increased domain authority from 29 → 41 by executing off-page SEO and building relationships with 400+ industry websites.
  • Drove 7,000+ monthly website visits by optimizing content and leveraging Google Analytics insights.
  • Grew LinkedIn presence to 391 followers in 1 month, generating 300+ qualified leads with 30% conversion rate.
  • Conducted structured market surveys (600+ responses across 12 states) influencing product development and go-to-market strategy.
  • Supported CRM and customer data analysis to enhance client engagement.
  • Acquired working knowledge of paid advertising (Google Ads, Facebook Ads, LinkedIn Ads).

Account Executive

Shakti Plas Industries
07.2017 - 12.2018
  • Managed accounts payable/receivable, reconciliations, and financial reporting.
  • Prepared E-way bills, journal entries, Tally accounting, and cheque settlements.
  • Supported senior management with financial data collection and reporting.

Education

MBA - Marketing & Finance

Delhi Technological University
04-2021

B.Com - Accounts Hons

Kolhan University

Intermediate - Commerce

D.A.V. Public School

Skills

  • SEO
  • Keyword research
  • Google Ads
  • PPC
  • LinkedIn
  • Instagram
  • Facebook
  • Google Analytics
  • GA4
  • SEMrush
  • Ahrefs
  • MS Excel
  • Campaign tracking
  • A/B testing
  • ROI optimization
  • Competitor analysis
  • CRM collaboration
  • Project management
  • Business analysis

Certification

  • Google Ads Search Certification
  • Google Analytics (GA4) Certification
  • HubSpot Inbound Marketing

Projects

Rusk Media, Assisted in lead generation via paid ads, coordinated with sales teams, client-facing proposals. Agumentik Software, Social media handling, SEM campaigns, organic lead generation. Stonovative, SEO, ad campaign execution, competitor analysis, website KPI tracking.

Hobbies and Interests

  • Sports (Volleyball)
  • Calisthenics

Timeline

Digital Marketing Executive

HBSS - Qryde
08.2021 - Current

Account Executive

Shakti Plas Industries
07.2017 - 12.2018

MBA - Marketing & Finance

Delhi Technological University

B.Com - Accounts Hons

Kolhan University

Intermediate - Commerce

D.A.V. Public School
Vivek Kumar