Vivek Kumar
Delhi
Summary
Results-driven Digital Marketing Executive (4+ years) with expertise in SEO, social media, content marketing, and analytics. Proven track record in lead generation, brand growth, and website traffic optimization. Skilled in leveraging tools like Google Analytics, SEMrush, Ahrefs, and social platforms to drive measurable business impact. Adept at collaborating with cross-functional teams to deliver data-driven marketing strategies.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Digital Marketing Executive
HBSS - Qryde
08.2021 - Current
- Increased domain authority from 29 → 41 by executing off-page SEO and building relationships with 400+ industry websites.
- Drove 7,000+ monthly website visits by optimizing content and leveraging Google Analytics insights.
- Grew LinkedIn presence to 391 followers in 1 month, generating 300+ qualified leads with 30% conversion rate.
- Conducted structured market surveys (600+ responses across 12 states) influencing product development and go-to-market strategy.
- Supported CRM and customer data analysis to enhance client engagement.
- Acquired working knowledge of paid advertising (Google Ads, Facebook Ads, LinkedIn Ads).
Account Executive
Shakti Plas Industries
07.2017 - 12.2018
- Managed accounts payable/receivable, reconciliations, and financial reporting.
- Prepared E-way bills, journal entries, Tally accounting, and cheque settlements.
- Supported senior management with financial data collection and reporting.
Education
MBA - Marketing & Finance
Delhi Technological University
04-2021
B.Com - Accounts Hons
Kolhan University
Intermediate - Commerce
D.A.V. Public School
Skills
- SEO
- Keyword research
- Google Ads
- PPC
- Google Analytics
- GA4
- SEMrush
- Ahrefs
- MS Excel
- Campaign tracking
- A/B testing
- ROI optimization
- Competitor analysis
- CRM collaboration
- Project management
- Business analysis
Certification
- Google Ads Search Certification
- Google Analytics (GA4) Certification
- HubSpot Inbound Marketing
Projects
Rusk Media, Assisted in lead generation via paid ads, coordinated with sales teams, client-facing proposals. Agumentik Software, Social media handling, SEM campaigns, organic lead generation. Stonovative, SEO, ad campaign execution, competitor analysis, website KPI tracking.
Hobbies and Interests
- Sports (Volleyball)
- Calisthenics
Timeline
Digital Marketing Executive
HBSS - Qryde
08.2021 - Current
Account Executive
Shakti Plas Industries
07.2017 - 12.2018
MBA - Marketing & Finance
Delhi Technological University
B.Com - Accounts Hons
Kolhan University
Intermediate - Commerce
D.A.V. Public School
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