Vivek Mukherjee
Ranchi
Summary
As a sales and marketing professional, I offer a unique blend of skills and expertise from both the digital and conventional echelons. I have 3 years of experience in B2B SaaS marketing and 15 years of in-depth experience in media marketing, advertising, and international business development.
I have successfully led marketing campaigns that generated qualified leads and executed IT-driven strategies, significantly enhancing brand visibility. My expertise includes managing high-profile global events, such as TAPPI SuperCorr Expo (USA), ICCMA (India), and Pack Corr Vision 2024 (India). I am dedicated to driving revenue growth for innovative IT companies through data-driven marketing initiatives.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Assistant Manager - Marketing
SAMADHAN
Ranchi
07.2022 - Current
- Company Overview: Microsoft Partner
- Spearheaded the Marketing and demand generation for industry specific ERP solution built on Microsoft Dynamics365 through Account Based Marketing strategies, webinars, social media and Funnel Marketing
- Managed large-scale events like TAPPI-Super Corr Expo (Orlando, USA) and ICCMA (India), developing event strategies and generating qualified leads
- Developed annual marketing budgets and plans and implemented quarterly marketing plans, monitoring ROI to adjust strategies and maximize impact
- Managed vendor relationships for events and marketing campaigns, optimizing vendor selection based on cost and quality
- Developed and maintained key marketing infrastructure including e-books, case studies, and factsheets
- Conducted market research and created content such as case studies and articles for social media to increase brand awareness and lead generation
- Led digital marketing campaigns achieving KPI targets through LinkedIn, email marketing (via Mail Chimp), and SEM
- Launched digital marketing campaigns, tracked response rates, measured performance, and consistently met KPIs
- Managed upstream and downstream partner relationships and developed new channel partners, contributing to partner & alliance co-marketing efforts
- Implemented Marketplace Strategy for Partner AppSource for certified Microsoft solutions
- Led data mining and refinement, using tools such as LinkedIn Navigator, Apollo, Lusha, Zoom, D&B, Clear bit, and HubSpot for IP reversing and lead generation
- Creating engaging content and posting articles on social media are effective strategies for increasing awareness and generating leads
- For a new website, focus on crafting content with well-researched keywords and clear Calls to Action (CTAs) to drive traffic and enhance SEO performance
- Microsoft Partner
Manager - Sales & Marketing
Sason Foods Pvt. Ltd.
Ranchi
05.2021 - 06.2022
- Led international sales and business development, expanding into new markets and generating significant revenue
- Managed a team of 5 members, ensuring achievement of daily and quarterly sales targets
- Maintained vendor relations, coordinated pre- and post-shipment documentation, and ensured timely delivery to international clients
- Developed sales strategies, set targets, and monitored performance for consistent revenue growth
Regional Manager - North
Kumudam Publications Pvt. Ltd.
New Delhi
10.2018 - 12.2020
- Generated revenue through print and digital platforms, procuring business from corporate accounts and digital agencies
- Developed sales strategies for the Northern India region, ensuring consistent business growth and new client acquisition
- Managed client relationships and negotiated contracts to increase business partnerships
Regional Manager - North & East
Vikatan Media Services Pvt. Ltd.
New Delhi
04.2016 - 09.2018
- Drove revenue growth by aggregating audiences across Print, Digital Platforms, and Events
- Developed and executed strategies to meet targets, including setting revenue projections and monitoring daily sales performance
- Led business development efforts, exploring growth opportunities and overseeing team performance
- Established and managed a new branch office, including recruitment and team management in New Delhi
- Fostered relationships with digital agencies and clients to secure business for the portal, YouTube channel, and branded content advertisements
- Contributed to internal quality audits and ensured timely completion of audit processes
- Sold event sponsorships and customized events to clients
Senior Manager
Mid-Day Info Media (Jagran Group)
Delhi
01.2013 - 03.2016
- Generated revenue through audience aggregation in the print vertical
- Planned and executed strategies to achieve targets, including revenue projections and daily monitoring
- Drove business development by analysing growth opportunities and expanding business
- Identified and approached prospective clients through market research, providing after-sales service for corporate clients, SMEs, and agencies
- Conducted advanced revenue planning for special projects and initiatives
- Engaged with key business partners and led client meetings to sustain and grow revenue
- Coordinated with media planners and buyers for campaign ideation and tracking
- Monitored competitors and mapped client spending to offer revenue-enhancing solutions
- Managed business in Uttar Pradesh, including selling additional Urdu newspapers
Assistant Manager - Advertisement Sales
Deccan Herald Newspaper (The Printers Mysore Pvt. Ltd.)
Delhi
05.2009 - 12.2012
- Generated revenue from top clients and maintained sales yield
- Managed Consumer Durable, Tour, and Travel verticals, including the Delhi edition of Deccan Herald
- Identified new business opportunities and expanded market reach in the UP region
- Sold weekly Kannada magazine Sudha and annual issues
Executive - Advertisement Marketing (Sales)
Ananda Bazar Patrika
New Delhi
12.2006 - 04.2009
- Secured profitable corporate opportunities and sold corporate and customized events
- Met monthly and annual sales targets for six magazines and festive annuals
- Maximized sales opportunities through high standards of client servicing and recognizing potential
Executive - Advertisement Marketing
Amar Ujala
Allahabad
01.2005 - 11.2006
- Managed Retail and Education verticals, guiding retainers to achieve revenue goals
- Interacted with ad agencies to identify and capture business opportunities
- Led special projects including medical features, content-led advertisements, and Up-country business
Education
Post Graduate Diploma - Marketing, Finance
Institute of Productivity & Management
Meerut01.2005
Bachelor of Commerce -
St. Xavier’s College
RanchiSkills
- Event Management
- Sales & Marketing Strategies
- Lead & Demand Generation
- Vendor Management
- Account-Based Marketing (ABM)
- Digital Marketing Campaigns
- Budgeting & ROI Measurement
- CRM Tools & AI Integration
- Market Research & Analysis
- Event ROI Analysis
- Team Leadership & Collaboration
- CRM Tools: HubSpot
- CRM Tools: Apollo
- CRM Tools: LinkedIn Navigator
- CRM Tools: IP Reversing
- AI Tools: ChatGPT
- AI Tools: Gemini
- AI Tools: Co-Pilot
- SEM & Email Marketing (Mail Chimp)
- Microsoft Office Suite
- Vendor relationship management
- Decision-making
- Marketing tactics
- Marketing
- Strategic planning
- Team collaboration
Certification
- Email Marketing Certification
- Microsoft Dynamics 365 Overview
Languages
- English
- Bengali
- Hindi
Personal Information
Date of Birth: 11/02/81
Accomplishments
- Led migration to a new website, including content creation and finalization of design, driving increased traffic and user engagement.
- Opened a new business territory in Europe-United Kingdom,Nepal,Turkey
- Developed and maintained key marketing infrastructure like e-books, case studies, and brochure
- Successfully conducted email marketing campaigns using Mailchimp, tracking effectiveness and GTM strategy and generation of leads.
- Organized international event TAPPI-Super Corr Expo (USA), generating B2B leads and driving brand visibility.
- Generate the Qualified leads for Dynamic 365 Finance&Operations and gave 2 new projects in UAE and India.
- Generate around 200 leads for the Financial Year 2024-25 from the various channels with 30% QL conversion and 23% conversions into Orders across the world.
- Growth of 33% leads over last year effectively helping the sales team to close more order.
Timeline
Assistant Manager - Marketing
SAMADHAN
07.2022 - Current
Manager - Sales & Marketing
Sason Foods Pvt. Ltd.
05.2021 - 06.2022
Regional Manager - North
Kumudam Publications Pvt. Ltd.
10.2018 - 12.2020
Regional Manager - North & East
Vikatan Media Services Pvt. Ltd.
04.2016 - 09.2018
Senior Manager
Mid-Day Info Media (Jagran Group)
01.2013 - 03.2016
Assistant Manager - Advertisement Sales
Deccan Herald Newspaper (The Printers Mysore Pvt. Ltd.)
05.2009 - 12.2012
Executive - Advertisement Marketing (Sales)
Ananda Bazar Patrika
12.2006 - 04.2009
Executive - Advertisement Marketing
Amar Ujala
01.2005 - 11.2006
Post Graduate Diploma - Marketing, Finance
Institute of Productivity & Management
Bachelor of Commerce -
St. Xavier’s College