Microsoft Office
Vivek Mulackel
Marketing Manager
Bangalore
Summary
I’m a young fired up lad with experiences in various genres of living. From Hospitality to Operations, Logistics to Events, Retail to Developing Businesses and finally culminating these experiences into the fantastic world of Marketing.
My career has taken me into the many loops of event management, the so-called operational hazards of multiple businesses, puzzling & placing brands where they belong and developing products & projects from the ground up!
With an overall work experience of over 10 years, it is safe to say I understand the culture of what it means to work.
Overview
10
10
years of professional experience
3
3
years of post-secondary education
5
5
Languages
Work History
Brand Marketing Manager | Events Marketing
Myntra
Bangalore
01.2022 - Current
- Strategic planning & execution of over10+ RnF event marketing campaigns to achieve a 97% PvA of event traffic target for the year.
- Became one of the only Manger level people managers in the Marketing function.
- Launched the first OOH and Metro innovation and branding activations.
- Shortlisting and onboarding of all key strategic Celeb Ambassadors for event marketing campaigns.
- Cross functional collaboration across functions such as storefront, digital, CDM, category, creative, social, monetization, PR, etc.
- Large scale production planning and execution for celeb/model video & still shoots with optimized cost efficiency by 15%
Brand Marketing Associate | Events Marketing
Myntra
Bangalore
01.2021 - 12.2021
- End to end management of the IPL 2020 & 2021 partnerships along with the overall communication and branding activations.
- Worked on the entire content charter for the IPL partnerships to plan, produce and deploy Ad campaigns, viral social content films and still imagery.
- Spearheaded the planning and execution of all High Revenue event brand marketing campaigns for Myntra which covered ~ Communication Architecture Planning, Marketing Asset Planning, Briefing and execution with creative agencies, Celeb/Model film Shoots production, Celeb/Model shoot styling management, Internal paper ops (Onboarding, Legal, Commercial, POs, Payments, etc).
- Launched the first ever Myntra, United In Sport Campaign to promote the Sports BU.
Brand Marketing Associate | HRX by Hrithik Roshan
Myntra
Bangalore
10.2019 - 12.2020
- Led projects and analyzed data to identify opportunities for improvement.
- Delivered on the seasonal still shoots for the brand with the Brand Ambassador Hrithik Roshan and models.
- Launched video productions for tactical campaigns during Covid lockdown with zero production budgets.
- Collaborated and worked with multiple cross functional teams such as buying, planning, design, sourcing, etc
- Spearheaded a study on Search to understand the consumer behaviour for the sports category. Insights from this research helped our improve on our inputs for RnF campaigns, product development & SEO optimization.
Product Manager | Webike Ecomm Division
Ten10 Racing India
Bangalore
07.2018 - 09.2019
- Directly worked with the Japanese HQ and Thai RO to ensure the platform met all QC criteria of the parent platform
- Curated over 100,000 relevant Meta Title and Description for the entire platform within launch deadline and focused on SEO optimization to deliver a 50%+ improvement on the overall organic traffic for the site in the first year.
- Setup the first FC and successfully worked with customs department for all import and export operations.
- 100% Delivery rate with 4+ rating on customer satisfaction achieved for the first year
- Planned and executed the launch event for the platform in India.
- Conceptualized and deployed enhanced product features and optimized implementation for use in marketing strategies.
- Worked on the backend flow of the order management system to ensure a seamless automated working structure for the company
Business Development Manager
Lokhande Home
Bangalore
06.2017 - 07.2018
- Maintained a 100% occupancy rate through high frequency micro-targeted digital marketing campaigns with Google My Business, Housing ad platforms, SEO optimizations.
- Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
- Reached out to potential customers via telephone, email and in-person inquiries.
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Scheduled and implemented in house tenant promotions in accordance with seasonal trends to deliver on higher favorability index for the property from all tenants to increase long term stay.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
Branch Manager
Khivraj Kawasaki India
Bangalore
05.2016 - 06.2017
- Achieved 2x of the sales target which was the highest ever clocked for a single month.
- Boosted sales and customer loyalty through incentive and CRM programs.
- Completed filings and upheld strict compliance with supervisors and transport authorities.
- Launched new training program to boost employee skills and staff retention rate.
- Compiled database of potential customers from various channels.
- Implemented service improvements to enhance sales cycle.
- Assessed employee performance and learning and development plans.
- Resolved various issues impacting sales management and business operations.
- Contributed through strategic inputs that led to the expansion of the sales operations in 2 other cities - Pune & Kerala.
Operations Manager
Sport 365 India Pvt Ltd
Delhi & Bangalore
05.2015 - 04.2016
- Led the ops and logistics management for two of our Key event properties - Skyscraper Dash and Grand Prix Run
- Successfully executed the first ever Skyscraper dash in Bangalore and the first ever Grand Prix Run in Delhi which cumulatively hosted over 5000+ participants
- End to end operations and logistics management for both events.
- Led improvement initiatives to advance operational efficiencies and increase revenue and profit.
- Evaluated suppliers to maintain cost controls and improve operations.
- Spearheaded expansion roles for additional event properties across all metro cities in India to draw out potential sites for both our key events
Operations Manager
Apex Racing India
Bangalore
12.2012 - 03.2015
- Partnered with vendors and suppliers to effectively manage and budget.
- Introduced new methods, practices and systems to reduce turnaround time.
- Planned and Executed the most number of academy days done in a year while maintaining a high level of customer satisfaction.
- Managed the race team to win the 1st and 2nd Runner up in the Indian National Racing Championship with our race team riders.
- Created the architecture and content for the launch of the company website with automated integrations on inquiry management, schedule booking and access to payment gateway.
- Worked on business opportunity areas to expand the business ~ Motorcycle Tours, Sale of Motorcycle After market products and Corporate training and rides program with OEM manufacturers.
- Planned marketing initiatives and leveraged referral networks to promote additional business development.
- Developed technical and non-technical marketing presentations, social campaigns, public relations campaigns and articles.
- Created documentation outlining research findings for use by leadership team to make accurate decisions about future growth.
Education
Bachelor Of Business Management - Business Management
Kristu Jayanti College
Bangalore 06.2011 - 05.2014
Skills
Marketing & Advertising
Accomplishments
- The HRX 'Turn Up. Turn It Up.' Campaign won the Sliver in the Best Campaign at the ET Brand Equity Digiplus Awards in the Fashion, Lifestyle and Beauty Category.
- Won the quarterly award in AMJ 2019 'Make It Happen' Award for the planning and execution of our key projects of the year.
- Planned and executed a first ever combined season brand shoot in AW20 for 20+ brands within limited budgets to deliver 150+ new season imagery.
- Conducted a first ever internal search research for HRX which provided valuable consumer insights.
- Planned and executed a zero budget topical content film for HRX during Covid lockdown with UGC content.
Software
Graphic Design
Facebook Ads Manager
Google My Business
Interests
Motorcycles
Travel
Wildlife
Performance Arts
Fine Arts
Racing
Fitness
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
One Step At A Time. . .!!!
Mr. M
Timeline
Brand Marketing Manager | Events Marketing
Myntra
01.2022 - Current
Brand Marketing Associate | Events Marketing
Myntra
01.2021 - 12.2021
Brand Marketing Associate | HRX by Hrithik Roshan
Myntra
10.2019 - 12.2020
Product Manager | Webike Ecomm Division
Ten10 Racing India
07.2018 - 09.2019
Business Development Manager
Lokhande Home
06.2017 - 07.2018
Branch Manager
Khivraj Kawasaki India
05.2016 - 06.2017
Operations Manager
Sport 365 India Pvt Ltd
05.2015 - 04.2016
Operations Manager
Apex Racing India
12.2012 - 03.2015
Bachelor Of Business Management - Business Management
Kristu Jayanti College
06.2011 - 05.2014
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