Summary
Overview
Work History
Education
Skills
Passions
Training
Software
Timeline
Generic

VIVEK R

Media Analyst

Summary

As a Analyst with 2 years of experience in analyzing large datasets and transforming complex data into actionable insights to drive business growth. Highly proficient in using tools like Excel (Advanced) , Power BI , and Google Analytics to create detailed reports, dashboards, and visualizations that support decision-making and strategic planning. Skilled in statistical analysis, trend identification, and forecasting, with a strong ability to enhance performance and maximize ROI. Known for collaborating effectively with cross-functional teams to optimize strategies and deliver meaningful business results. Currently expanding skills in SQL to enhance data extraction and querying capabilities for more advanced analysis.

Key Highlights :

  • Advanced Excel skills : Expertise in pivot tables, VLOOKUP, macros, and data analysis.
  • Proficient in Power BI : Skilled in creating actionable dashboards and data visualizations for stakeholders.
  • Data-driven insights : Experienced in using Google Analytics and statistical methods to improve marketing strategies and business performance.
  • Predictive analytics : Strong foundation in regression analysis and forecasting to drive decision-making.
  • Collaborative team player : Worked with marketing, sales, and product teams to deliver impactful business solutions.

Overview

3
3
years of professional experience
8
8
years of post-secondary education
3
3
Languages

Work History

Media Research Analyst

Tag Fact Services Pvt.ltd
02.2023 - Current
  • Analyzed large datasets from various media and marketing platforms, identifying trends, insights, and patterns that informed both media strategies and business decisions.
  • Utilized Excel (Advanced), Power BI to design interactive dashboards and visualizations, presenting actionable insights that influenced media campaigns and content strategies.
  • Collaborated with cross-functional teams (Marketing, PR, Product) to interpret consumer and media data, optimizing content strategies, media placements, and audience targeting.
  • Produced data-driven reports on key performance metrics such as engagement, ROI, conversion rates, and audience demographics, influencing strategic decision-making across departments.
  • Applied statistical methods (e.g., regression analysis, hypothesis testing) to assess media campaign performance and enhance forecasting accuracy for future projects.
  • Monitored industry trends and competitor data , providing insights that helped guide strategic decisions, improve market positioning, and optimize media coverage.
  • Learning SQL : Actively learning SQL to enhance data extraction and querying capabilities for more complex and customized reports.

Supply Chain Operations intern

Flipkart
09.2021 - 11.2021
  • Assist with Inventory Management : Support inventory tracking and control to ensure accurate stock levels and minimize stockouts or overstock situations.
  • Data Analysis : Analyze supply chain performance data, identify trends, and generate reports to assist in decision-making and process optimization.
  • Logistics Coordination : Help manage shipping schedules, track deliveries, and coordinate with transportation teams to ensure timely product movement.
  • Vendor Communication : Communicate with vendors and suppliers regarding order status, delivery timelines, and product availability.
  • Demand Forecasting Support : Assist with gathering and analyzing historical data to help predict demand and optimize order quantities.
  • Handled administrative and data entry work for staff.
  • Studied with senior staff to develop deep understanding of team processes and full operational activities.
  • Reporting : Support the creation of regular reports on key performance indicators (KPIs) such as order fulfillment rates, lead times, and inventory levels.
  • Assisted in managing inventory, preventing stock shortages or excesses.

Education

MBA -

Mangaluru University
11.2020 - 10.2022

Bcom - Commerce

Kuvempu University
01.2017 - 09.2020

PUC - Commerce

Department of Pre-university Education
01.2015 - 12.2016

Skills

Excel (Advanced): Pivot Tables, VLOOKUP, INDEX-MATCH, Conditional Formatting, Macros, Data Cleaning, and Analysis

Passions

  • Cricket
  • Riding
  • Travelling

Training

  • Microsoft Office
  • Power BI for Data Science
  • SQL for Data Science (Currently Learning)
  • Learning SQL (Currently Learning)
  • UX Designer
  • Figma for UI/UX Design

Software

Microsoft Excel (Advanced)

Power BI

Google Analytics

SQL

Timeline

Media Research Analyst

Tag Fact Services Pvt.ltd
02.2023 - Current

Supply Chain Operations intern

Flipkart
09.2021 - 11.2021

MBA -

Mangaluru University
11.2020 - 10.2022

Bcom - Commerce

Kuvempu University
01.2017 - 09.2020

PUC - Commerce

Department of Pre-university Education
01.2015 - 12.2016
VIVEK RMedia Analyst