Python, SQL
Vivek Raj
Digital Content Specialist
Bengaluru
Summary
Dynamic Product Marketing and Management Leader with 8+ years of experience driving digital content strategies, product lifecycle initiatives, and cross-functional innovation across industries. As a Digital Content Specialist at SecureW2, I bridge product marketing and technical execution by integrating AI-powered SEO tools, agile workflows and data-informed content optimization to align campaigns with product goals. Skilled in leading cross-functional teams, I have spearheaded product launches, roadmap prioritization, and user-centric storytelling while fostering collaboration between marketing, engineering, and design teams.
My background as a Senior Content Developer allowed me to craft audience-focused narratives and scalable content frameworks that support product adoption and brand growth. Complementing this, my technical foundation in Electrical Engineering and hands-on experience in B2B product management at Infosys—where I contributed to e-commerce solutions—equips me to translate complex concepts into accessible strategies.
Proficient in Agile methodologies, I excel at managing sprint cycles, backlog refinement, and iterative improvements by AI-driven project management tools to deliver measurable outcomes. My toolkit includes Marketo, Semrush, Surfer SEO, Excel, and collaboration platforms to streamline workflows and align stakeholders. Passionate about merging creativity with technical rigor, I thrive in roles that demand strategic leadership, product vision, and adaptive problem-solving to fuel sustainable growth.
Overview
11
11
years of professional experience
7
7
years of post-secondary education
4
4
Certifications
2
2
Languages
Work History
Digital Content Specialist
SecureW2
12.2021 - Current
- Led the Content Marketing department by integrating effective SEO strategies to enhance online visibility
- Developed and executed end-to-end go-to-market strategies for successful product launches, ensuring alignment with customer needs and market trends
- Crafted compelling positioning and messaging frameworks tailored for both technical and nontechnical audiences
- Created engaging and informative content for blogs and social media channels, driving audience engagement and brand awareness
- Collaborated with cross-functional teams to prioritize product features and define comprehensive product roadmaps
- Balanced customer feedback with technical feasibility and business goals to guide strategic product direction
- Organized and managed the entire content lifecycle, from initial planning to successful execution
- Worked closely with technical writing and sales teams to align content with overarching business objectives
- Created detailed buyer personas and segmentation strategies to tailor campaigns for diverse customer demographics
- Monitored KPIs like user retention and satisfaction to guide iterative product enhancements
- Managed sprint planning and backlog grooming to ensure timely delivery of product features
- Facilitated agile ceremonies (standups, retrospectives) to improve team efficiency
Digital Content Strategist
Self Employed consultant
05.2017 - 11.2021
- Delivered comprehensive content strategies tailored to client needs across various industries, enhancing brand visibility and engagement
- Developed scalable frameworks that streamlined content production and distribution, optimizing operational efficiency and time management
- Conducted in-depth market research, supporting successful client product launches and enhancing competitive positioning in the marketplace
- Provided expert product positioning guidance, ensuring alignment with market demands and consumer insights
- Pursued advanced certifications in marketing while freelancing for global clients to stay updated with industry trends
System Engineer
Infosys
10.2015 - 04.2017
- Developed and maintained B2B e-commerce websites, enhancing user experience and increasing online engagement
- Planned and executed complete project lifecycles, ensuring timely delivery and adherence to quality standards
- Collaborated with cross-functional teams on technical projects, fostering teamwork and innovative problem-solving
- Automated workflows to improve operational efficiency, aligning with product initiatives and driving process optimization
Intern
Bharat Heavy Electricals (BHEL)
06.2014 - 07.2014
- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
- Analyzed problems and worked with teams to develop solutions.
- Contributed to a positive team environment by collaborating with fellow interns on group projects and presentations.
Education
B.Tech/B.E. - Electrical and Electronics
Visveswaraiah Technological University (VTU)
01.2011 - 04.2015
12th - English
CBSE
01.2009 - 04.2010
10th - English
CBSE
01.2007 - 04.2008
Skills
Search Engine Optimization
Content Writing
DBMS
Digital Marketing
Social Media Marketing
Content Development
Creative Writing
Content Editing
Content Marketing
Marketing Management
Technical Writing
Product Marketing
Growth Marketing
Agile Methodology
Microsoft Office Access
Marketo
Semrush
Data Science
Artificial Intelligence
Certification
Content Marketing Certification, 07/26
Extra-Curricular Activities
Table Tennis Travelling Reading
Internship
Bharat Heavy Electricals (BHEL), 1 Month
Software
Interests
Books, Sports, Podcasts
Timeline
Generative AI
03-2025
Product Marketing Foundation
01-2025
Content Marketing Certification, 07/26
06-2024
Digital Content Specialist
SecureW2
12.2021 - Current
Search Engine Optimization
04-2021
Digital Content Strategist
Self Employed consultant
05.2017 - 11.2021
System Engineer
Infosys
10.2015 - 04.2017
Intern
Bharat Heavy Electricals (BHEL)
06.2014 - 07.2014
B.Tech/B.E. - Electrical and Electronics
Visveswaraiah Technological University (VTU)
01.2011 - 04.2015
12th - English
CBSE
01.2009 - 04.2010
10th - English
CBSE
01.2007 - 04.2008