Vivek Raj

Dynamic Product Marketing and Management Leader with 8+ years of experience driving digital content strategies, product lifecycle initiatives, and cross-functional innovation across industries. As a Digital Content Specialist at SecureW2, I bridge product marketing and technical execution by integrating AI-powered SEO tools, agile workflows and data-informed content optimization to align campaigns with product goals. Skilled in leading cross-functional teams, I have spearheaded product launches, roadmap prioritization, and user-centric storytelling while fostering collaboration between marketing, engineering, and design teams.

My background as a Senior Content Developer allowed me to craft audience-focused narratives and scalable content frameworks that support product adoption and brand growth. Complementing this, my technical foundation in Electrical Engineering and hands-on experience in B2B product management at Infosys—where I contributed to e-commerce solutions—equips me to translate complex concepts into accessible strategies.

Proficient in Agile methodologies, I excel at managing sprint cycles, backlog refinement, and iterative improvements by AI-driven project management tools to deliver measurable outcomes. My toolkit includes Marketo, Semrush, Surfer SEO, Excel, and collaboration platforms to streamline workflows and align stakeholders. Passionate about merging creativity with technical rigor, I thrive in roles that demand strategic leadership, product vision, and adaptive problem-solving to fuel sustainable growth.