Vivek Ranganathan

Forecast Advertising | Head – Growth & Strategy

Mumbai, India | 02/2023 – Present

Scaled agency revenue from ₹6 Cr (FY23–24) to ₹7 Cr+ (FY24–25) through strategic business development.

Established and grew the Social Media vertical, onboarding 4+ key accounts.

Managed high-value client relationships including Tata Capital, Mahindra Finance, Aditya Birla Capital, IndusInd Bank, TVS Credit.

Led a 15+ member cross-functional team across client servicing, strategy, and creative.

Developed and delivered pitch decks, business proposals, and strategy frameworks leading to multiple client wins.

Initiated training programs for account servicing teams on strategic thinking and presentation design.

Salt Brand Solutions | Business Head

Mumbai, India | 03/2022 – 02/2023

Directed client growth strategies, team performance, and operational excellence.

Streamlined workflows and processes, improving turnaround and delivery efficiency.

Strengthened collaboration across strategy, creative, and business units for seamless execution.

ASCI – Advertising Standards Council of India | Brand Manager

Mumbai, India | 03/2021 – 03/2022

Led brand, PR, and digital strategy for industry regulatory initiatives.

Enhanced ASCI’s market visibility and stakeholder engagement across media and digital platforms.

Launched integrated marketing campaigns to drive awareness of new regulations.

Collaborated with PR agencies and influencers to amplify brand communications.

McCann Worldgroup | Brand Leader

Bangalore, India | 10/2018 – 03/2021

Managed flagship campaigns for Britannia, UB Craft Beer, Flipkart Big Billion Days.

Delivered ATL + Digital integrated campaigns with focus on storytelling and measurable impact.

Led execution of BTL activations for Britannia and UB, achieving strong consumer engagement.

Supervised a 10-member team ensuring alignment between client briefs and creative output.

Happy McGarry Bowen | Group Account Manager

Bangalore, India | 06/2018 – 09/2018

Directed agency’s largest retainer account – Ola (Rentals, Scotland Launch).

Managed multi-channel campaigns (ATL, Digital, BTL) with high efficiency and precision.

Famous Innovations | Group Account Manager

Bangalore, India | 05/2017 – 06/2018

Secured new business wins for Van Heusen, 7Rivers, Manipal Education.

Delivered insight-led brand strategies and end-to-end execution for fashion campaigns.

Ensured stakeholder alignment and timely delivery on high-visibility projects.

DDB Mudra | Account Manager

Bangalore, India | 02/2015 – 05/2017

Managed campaigns for RCB, Royal Challenge, Peroni.

Built celebrity-led brand properties and executed BTL innovations.

Coordinated real-time campaign execution across digital, print, OOH, and experiential.

Creativeland Asia | Creative Operations Partner

Mumbai, India | 02/2014 – 01/2015

Oversaw creative delivery for Parle Agro (Frooti, Appy Fizz, Hippo), Kalpataru.

Improved client retention and expanded campaign scope.

Managed high-volume campaign delivery and resource optimization.

Paradigm Plus | Client Servicing Executive

Pune, India | 06/2012 – 01/2014

Handled 8+ brands across real estate, education, and manufacturing.

Created reporting templates and campaign trackers, improving account hygiene.

Developed knowledge decks on education sector to accelerate team onboarding.