Vivek Rawat

PROJECTS: Converse India, Torani India, O3+, Swadesh India (Reliance Retail), The Body Shop, Hindware Appliances

• Currently leading and managing a team comprising 2 Senior SEOs, 2 SEO Executives, and 2 interns to achieve client objectives and KPIs
• Developed and executed strategic SEO plans resulting in significant increases in organic traffic, improved keyword rankings, and enhanced online visibility
• Conducted comprehensive SEO audits to identify technical issues, content gaps, and optimization opportunities across websites.
• Achieved a 185% increase in organic users, a 145% growth in transactions, a 300% boost in top 10 keyword rankings, and a 140% revenue growth for O3Plus within just 6 months.
• Improved organic users by 70%, transactions by 300%, and revenue by 350% for Torani India in a 6-month period.
• Initiated and implemented SEO strategies for Converse India post its launch, driving a 250% increase in organic users, 200% growth in transactions, and 180% boost in revenue within 6 months.
• Oversaw off-page optimization efforts including link building & outreach campaigns to enhance website authority and domain relevance
• Monitored and analyzed website performance metrics using tools like Google Analytics, Search Console, and third-party SEO software
• Provided guidance, training, and mentorship to team members to foster professional growth and development
• Prepared and presented regular reports on SEO performance, insights, and recommendations to clients

• Planned and devised on-page optimization strategies as per website requirements
• Conducted keyword research, on-page optimization, technical SEO audits, and link building to improve search engine rankings
• Developed and implemented content marketing strategies to drive organic traffic and engagement
• Coordinated with vendors for designing and development issues
• Coordinated with freelance content writers for blog/article and website content writing
• Maintained GMB (Google My Business) based sub-brokers' pages and coordinated with vendors for making any design changes
• Conducted off-page activities such as guest posting, blog posting, article submissions, social bookmarking, infographic submissions, Quora submissions, web 2.0 submission, local citation, and PR submissions
• Improved SMC Global Securities' organic users by 80%, clicks by 70%, and impressions by 130% within a 10-month period.
• Launched the SMC Global Securities blog section and increased users by 100%, clicks by 90%, and impressions by 250% in just 3 months.
• Utilized analytics tools such as Google Analytics, Ahrefs, and SEMrush to track and report on website performance

• Handled more than 100 websites
• Conducted detailed evaluations of clients' websites
• Conducted keyword research and competitor analysis
• Optimized websites for improved performance
• Developed strategies for off-page optimization
• Coordinated with the designing and development team for a well-optimized site
• Created tracking reports using Google Analytics
• Resolved website problems using Google Webmaster Tools
• Created and maintained all social media channels
• Worked on off-page and on-page optimization

• Implemented content marketing strategies
• Provided monthly & web analytic reports
• Created and maintained social networking channels
• Plan and execute all web, SEO & Social media campaigns
• Managed the redesign & maintenance of the company's in-house websites
• Web Statistics Reporting
• Improved the design, content and conversion of the website
• Managed all SEO accounts
• Coordinated with content writers, web developers and designers
• Competitor's website analysis
• Selection of proper keywords for client sites
• Run Search & Display PPC ads for Companies In-house sites
• Website Health Check-up before launching any new website