Vivek S
Chennai
Summary
Experienced professional with 12+ years in developing and executing strategies for channelled business. Proven track record in optimizing leads and contributing to double-digit growth. Skilled in strategic planning, people management, and B2B software sales. Known for successful team leadership and fostering strong relationships to drive impactful results in the competitive business landscape.
Overview
15
15
years of professional experience
Work History
Business Manager
Tech Data APAC
07.2023 - Current
- Spearheaded growth and market penetration for a key cybersecurity product as a Value Added Distributor across India.
- Leading and enabling 100+ channel partners, fostering strong relationships to drive significant cybersecurity product business and market share expansion.
- Managing a strategic team across sales, pre-sales, and post-sales, driving autonomous business growth and delivering value-added services to channel partners nationwide.
- Driving strategic plans for the cybersecurity vendor's commercial/SMB segment and facilitated market penetration into India's Tier-2 cities.
- Designing, executing, and optimizing comprehensive business plans and sales/marketing strategies, consistently achieving bottom-line, sales, and net margin targets.
- Managing critical relationships with cybersecurity product vendors/OEMs and key channel partners, ensuring seamless operations and effective problem resolution.
- Overseeing daily business operations, including inventory, AP/AR, and performance analysis, continuously improving profitability through strategic deal generation.
Group Product Manager
Redington India Limited
04.2023 - 06.2023
- Rapidly assimilated into the role, gaining a comprehensive understanding of BU product portfolio, market dynamics, and key strategic priorities within a 3-month timeframe.
- Contributed to ongoing market analysis and provided preliminary insights that informed short-term product positioning and roadmap discussions, enhancing strategic planning.
- Actively collaborated with sales, marketing, and operations teams to support ongoing product initiatives, fostering cross-functional engagement and vendor relationship familiarization.
Business Manager
Redington India Limited
02.2021 - 03.2023
- Managed Oracle Technology, ERP, and Cloud distribution for Oracle India Private Limited, leading Oracle Software business with over 150 partners across India.
- Designed, planned, and executed business strategies to achieve bottom-line targets and increase market share above 70%.
- Developed and reviewed sales and marketing strategies for Redington partners nationwide, consistently achieving sales and net margin goals through effective team leadership.
- Cultivated and strengthened relationships with key channel partners and Oracle vendors/OEMs, focusing on problem resolution and improving profitability.
- Monitored and directed daily operations, including inventory, accounts payable, and accounts receivable, while consistently analyzing performance metrics for improvements.
Product Manager
Redington India Limited
06.2019 - 02.2021
- Drove Oracle Technology, ERP, and Cloud distribution as a Value Added Distributor for Oracle India, consistently exceeding top-line and bottom-line revenue targets.
- Led and collaborated with an 8-member field sales team across India to achieve and surpass sales and profitability goals.
- Managed critical relationships with Oracle vendors/OEMs and cultivated strong ties with key channel partners nationwide, effectively resolving escalated issues.
- Analyzed market trends and competitor performance to adapt promotional strategies, increasing gross margin and ensuring continuous business profitability.
Area Sales Manager
Redington India Limited
04.2016 - 05.2019
- Managed channel relationships for Oracle Technology, ERP, Cloud, Redhat, and SAS products across Tamilnadu, achieving revenue topline targets through effective sales funnel management.
- Exceeded targets by building and increasing partner breadth, maintaining a market share of 65-70%, and driving autonomous business through net new partners.
- Collaborated with internal and business teams to evaluate market strategy, set structures to achieve profit targets, and ensure on-time collections and pay-outs to channel partners.
Engineer
Kenersys India Pvt Ltd
04.2010 - 03.2016
Education
Bachelor of Engineering - Electrical, Electronics Engineering
DMI College of Engineering
Chennai04.2009
Skills
- Business Development
- Strategic planning
- People Management
- B2B Sales
- Software Sales
- Gross Margin Analysis
- Strategic Partnerships
- Channel Partners
- Cybersecurity
- Revenue Generation
Timeline
Business Manager
Tech Data APAC
07.2023 - Current
Group Product Manager
Redington India Limited
04.2023 - 06.2023
Business Manager
Redington India Limited
02.2021 - 03.2023
Product Manager
Redington India Limited
06.2019 - 02.2021
Area Sales Manager
Redington India Limited
04.2016 - 05.2019
Engineer
Kenersys India Pvt Ltd
04.2010 - 03.2016
Bachelor of Engineering - Electrical, Electronics Engineering
DMI College of Engineering
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