Reena Rana

Seasoned communications strategist with 17+ years of cross-sector experience, spanning corporate communications, stakeholder engagement, and global campaign management. Adept at leading integrated brand strategies, CXO-level client partnerships, and multi-market outreach initiatives across India, Europe, APAC, and the Middle East. Proven track record in scaling influencer-led and digital-first campaigns, driving business growth, and managing high-impact narratives for brands in technology, education, real estate, healthcare, and beyond. Known for delivering measurable client success and seamless program execution in both agency and in-house leadership roles.

Date of Birth: 08/23/83

• Director – Strategic Alliances & Client Servicing – India & Global, Kaizzen Pvt Ltd, 07/01/22, Present, Lead end-to-end servicing for marquee Indian and international clients across sectors such as technology, real estate, education, healthcare, and travel., Act as the strategic advisor to clients, aligning communication objectives with business goals and ensuring consistent media visibility and thought leadership positioning., Oversee press outreach and campaign building to meet the objectives., Managed and executed international communication mandates in collaboration with partner agencies across Europe, APAC, Middle East, and the US., Delivered global media outreach, event support, influencer engagement, and executive visibility strategies for clients with cross-border communication needs., Oversee market-specific nuances to ensure message consistency and impactful storytelling across geographies., Designed and implemented creator-first strategies across YouTube, Instagram, and LinkedIn for clients aiming to enhance digital engagement., Managed influencer identification, onboarding, content ideation, and campaign reporting across sectors including EdTech, consumer brands, and CSR-led initiatives.
• Associate Director – Strategic Partnerships + Project Head of LaunchMyCareer, Merakii, Managed the communications strategy for Veative and its sub-brands, ensuring alignment across internal and external messaging., Led PR, influencer partnerships, and outreach campaigns for LaunchMyCareer (a UK-based edtech platform), enhancing brand visibility and engagement., Developed and implemented internal communication initiatives for Veative, ensuring seamless alignment with organizational goals and fostering brand coherence across sub-brands., Primary point of contact for key clients, leading strategic discussions and providing high-level client servicing to ensure client satisfaction and retention nationally & globally.
• Associate Director, Gutenberg Communications Pvt Ltd, 01/01/19, 01/31/20, Managing the territory/market’s potential, track sales and status reports and hence developing market understanding globally for the sales pitch presentations., Closely collaborating with the relevant teams internationally from the US & UK offshore offices, to quicken the turnaround time of prospecting and result in business onboarding., Conceptualizing relevant business proposal strategies and win themes with delivery teams in line with business’s immediate branding demands for different audiences, quotations and contracts.
• Senior Manager, Value 360 Communications Pvt. Ltd, 01/01/12, 12/31/18, Developing strategic communication proposals and messaging themes aligned with brand objectives, tailored for diverse audiences, including rate quotes and contracts., Advising clients on strategic communication solutions across India and global markets, while positioning integrated offerings to enhance brand visibility and competitive edge.
• IP Quality Analyst, Wipro Pvt. Ltd – Microsoft LPO (Knowledge Service), 03/01/10, 12/31/12, Led the quality assurance function for Intellectual Property (IP) deliverables across Microsoft’s global LPO operations, ensuring alignment with international legal standards and internal benchmarks., Oversaw end-to-end quality control for patent, trademark, and copyright documentation, with a focus on accuracy, compliance, and timeliness., Collaborated closely with Microsoft’s legal and IP teams in the U.S., Europe, and APAC to standardize workflows and maintain audit-ready documentation., Conducted regular training sessions and knowledge-sharing workshops to upskill team members on IP protocols, global legal developments, and client-specific requirements., Spearheaded process improvements to enhance delivery efficiency, reduce error rates, and increase client satisfaction across international markets.
• Sales Executive, Aegis Pvt. Ltd – Business Processing Outsourcing, 01/01/07, 12/31/09, Identifying customers’ needs, clarifying information, researching every issue and providing solutions and/or alternatives., Seizing opportunities to upsell products when they arise.