Odoo
Digital Marketing Executive
Zehntech Technology
Indore, Madhya Pradesh
09.2022 - Current
- Key Responsibilities:
Digital Strategy Development: Formulate and execute comprehensive digital marketing strategies aligned with organizational goals, utilizing SEO, SEM, email marketing, content marketing, social media, and other digital channels.
Content Creation: Develop high-quality and engaging content for various digital platforms, including blogs, social media, email campaigns, and websites, to attract and retain target audiences.
SEO Optimization: Conduct keyword research, on-page optimization, and link-building activities to improve organic search rankings and drive organic traffic growth.
Paid Advertising: Manage and optimize pay-per-click (PPC) campaigns on platforms such as Google Ads and social media advertising to maximize ROI and lead generation.
Social Media Management: Create, schedule, and monitor social media posts, engage with followers, and analyze performance metrics to improve brand presence and engagement.
Email Marketing: Design and execute email marketing campaigns, segmenting audiences, crafting compelling messages, and analyzing open and click-through rates for continuous improvement.
Analytics and Reporting: Monitor, analyze, and report on key performance indicators (KPIs) to evaluate the effectiveness of digital marketing efforts, making data-driven recommendations for improvement.
Website Management: Collaborate with web developers to ensure website functionality, update content, and implement SEO best practices for an optimized user experience.
Competitor Analysis: Conduct regular competitive analysis to stay informed about industry trends and identify opportunities to gain a competitive edge.
