Vivek Srivastava
Chennai
Summary
Accomplished Writer with 19 years in advertising, specializing in innovative concepts that transform brand narratives. Developed and executed effective digital and mainline communication strategies across diverse media platforms. Committed to delivering impactful results through collaboration and creative direction.
Overview
23
23
years of professional experience
Work History
Senior Brand Design Director- copy
R K SWAMY Pvt.Ltd
Chennai
10.2024 - Current
- Created advertising solutions (traditional and digital platforms) for the agency's A clients, including Amrutanjan, Tafe, and Priya Cement.
- Collaborated with cross-functional teams to develop cohesive copy strategies that supported client objectives and strengthened brand messaging.
- Directed projects from concept to execution, ensuring alignment with diverse client needs and enhancing overall satisfaction.
- Engaged clients for feedback, effectively refining concepts to meet expectations and drive project success.
- Facilitated creative brainstorming sessions to generate innovative design solutions.
Senior Creative Director
Scarecrow M&C Saatchi
Mumbai
01.2024 - 04.2024
- Led creative brainstorming sessions to develop innovative advertising concepts.
- Created content and short scripts to clarify brand image, story, and positioning, ensuring consistent messaging across platforms.
- Collaborated with cross-functional teams to ensure cohesive brand messaging.
- Led social media campaign for BJP elections, enhancing voter engagement and brand visibility.
Creative Director
FCB Interface Pvt.ltd.
Mumbai
01.2022 - 08.2023
- Developed advertising strategies for key clients, enhancing engagement across traditional and digital platforms.
- Wrote and edited content and short scripts to ensure clarity of brand image, story, and positioning.
- Consulted with clients to align on concepts, preferences, and budget, ensuring project feasibility and satisfaction.
- Contributed to meetings focused on creative roles, assignments, and ideas, reinforcing the brand vision.
Senior Creative Director
Triton communication Pvt.ltd
Mumbai
09.2018 - 05.2021
- Developed advertising solutions for major clients including Fortune Aatta, Besan and Oil, Ambuja Cement, ABD and Vicco.
- Led creative team meetings to share ideas and bring actionable plans to fruition.
- Facilitated meetings to align creative roles and ideas with brand vision, driving cohesive project execution.
- Wrote content and short scripts to promote clarity of brand image, story and positioning.
Senior Creative Director
Ogilvy & Mather
Bangalore
02.2017 - 01.2018
- Developed innovative advertising solutions for top clients like Fortune Oil, Sunfeast Mom's Magic, and Lia Agarbatti.
- Led teams for advertising campaigns, generating innovative ideas while adhering to timelines.
- Directed and supervised team of writers and designers to enhance creative output.
- Established quality standards for department and managed daily operations to ensure consistency.
- Supported projects by developing and producing promotional content such as commercials
Creative Director
Havas Worldwide
04.2013 - 09.2016
- Developed advertising solutions for major clients such as Dettol, Harpic, Lizol, Tansen, and Dermicool.
- Consulted with clients to align concepts and budgets with their preferences.
- Participated in meetings to discuss creative roles , assignments and ideas, implementing brand vision.
Associate Creative Director
Cheil Worldwide
04.2012 - 09.2013
- Led creative conceptualization for diverse advertising campaigns across various media.
- Directed integrated creative output for Cheil India's largest client, Samsung, enhancing brand visibility and engagement.
- Collaborated with cross-functional teams to refine brand messaging and visual identity.
Copy Controller
Ogilvy & Mather
Mumbai
02.2008 - 03.2012
- Collaborated on brand projects, including Red Label, Comfort, and TATA Safari, enhancing brand presence.
- Wrote and edited content and short scripts, clarifying brand image, story, and positioning.
- Participated in meetings to discuss creative roles , assignments and ideas, implementing brand vision.
Senior Copywriter
Mudra Communication
Mumbai
11.2006 - 02.2008
- Created engaging commercials to enhance brand visibility and support project goals.
- Developed and produced promotional content for projects with LIC, Air India, and Big Bazaar.
- Edited documents for clarity and precision, ensuring high-quality content delivery.
- Directed implementation of improved work methods and procedures to achieve agency objectives
Senior copy writer
Saatchi & Saatchi
Mumbai
06.2006 - 10.2006
- Contributed to advertising campaigns for Ariel, Head & Shoulders, and Pillsbury, enhancing brand messaging and consumer engagement
- Developed creative concepts for advertising campaigns in collaboration with cross-functional teams.
- Crafted engaging copy for digital, print, and broadcast media platforms.
Copywriter
Ogilvy & Mather
06.2003 - 05.2006
- Collaborated with clients such as Hutch, Hindustan Times, Dabur, Ministry of Health, OralB, Gillette, and Motorola to deliver tailored copy solutions.
- Brainstormed innovative strategies to effectively communicate clients' project goals.
- Maintained consistent tone and writing style of copy to meet communication objectives
- Proofread and edited advertising copy, meticulously checking grammar.
- Assisted in developing impactful advertising campaigns that aligned with client objectives.
Education
Diploma - Advertising & Public Relations
Symbiosis Institute of Business Management
Pune01-2002
Bachelor of Commerce -
University of Purvanchal
Ballia,UP01-1999
Skills
- Integrated marketing strategy
- Content creation
- Creative direction
- Brand messaging
- Visual storytelling
- Advertising solutions (main and digital)
- Team leadership
Accomplishments
- Content writing for Film and Television ( Fiction & Non-fiction )
- Short Story Author
D.O.B
1/11/1979
Languages
- Hindi and English
Timeline
Senior Brand Design Director- copy
R K SWAMY Pvt.Ltd
10.2024 - Current
Senior Creative Director
Scarecrow M&C Saatchi
01.2024 - 04.2024
Creative Director
FCB Interface Pvt.ltd.
01.2022 - 08.2023
Senior Creative Director
Triton communication Pvt.ltd
09.2018 - 05.2021
Senior Creative Director
Ogilvy & Mather
02.2017 - 01.2018
Creative Director
Havas Worldwide
04.2013 - 09.2016
Associate Creative Director
Cheil Worldwide
04.2012 - 09.2013
Copy Controller
Ogilvy & Mather
02.2008 - 03.2012
Senior Copywriter
Mudra Communication
11.2006 - 02.2008
Senior copy writer
Saatchi & Saatchi
06.2006 - 10.2006
Copywriter
Ogilvy & Mather
06.2003 - 05.2006
Diploma - Advertising & Public Relations
Symbiosis Institute of Business Management
Bachelor of Commerce -
University of Purvanchal