Vivesh Kumar

· Market Entry & Revenue Generation: Built the national distribution network from the ground up, successfully appointing 17 Super Stockists and 69 Distributors, generating ₹85 Lakh in revenue within the first 6 months.

· Strategic Leadership: Led multi-tier national team of 32 professionals, including 2 RSMs, 7 ASMs, and 23 SO/SR/ISRs, instilling high performance culture and accountability.

· Operational Excellence: Redesigned national sales reporting frameworks and implemented real-time analytics, enhancing data accuracy and forecasting reliability for executive leadership.

· Key Account Strategy: Negotiated customized sales agreements with major accounts, boosting client retention and expanding brand’s national footprint.

· High-Impact Corporate Tie-ups: Secured prestigious institutional collaborations with IndiGo Airlines, IRCTC, and BPCL (In & Out Store Chain), dramatically expanding brand reach and consumer touchpoints.

· Growth & Expansion: Delivered 32% overall revenue growth by appointing 15 new Super Stockists and successfully launching multiple new product lines into the F&B market.

· Team Management: Directed sales force of 84 personnel (4 BDMs, 16 BDLs, 64 BDO/BDEs), achieving regional sales objectives through effective training and performance monitoring.

· Profitability Optimization: Enhanced net profit margins by implementing cost-saving initiatives and refining pricing strategies, minimizing regional operational losses.

· Franchise Development: Pioneered a "from scratch" franchise model, appointing 23 new franchises with an average investment volume of ₹12 Lakh per unit, ensuring rapid market penetration.

· Channel Restructuring: Transformed North Zone distribution network by onboarding high-capacity partners, enhancing territory coverage and increasing sales volume.

· Financial Discipline: Led team of marketing and area managers to exceed sales targets while ensuring timely debtor collections and maintaining financial health.

· Brand Synergy: Collaborated with HQ to harmonize pricing and promotional strategies, creating consistent brand experience across North Zone retail operations.

· Strategic Growth: Driven a 23% increase in state-wide revenue by successfully placing product lines into major retail chains and high-volume e-commerce platforms.

· Diversification & Tenders: Managed special projects, including government tenders and NGO partnerships, diversifying portfolio beyond traditional retail.

· Cost Management: Directed team of 10+ professionals to execute marketing plans that optimized vendor agreements and reduced operational costs.

•· Exceptional Sales Performance: Twice awarded "Best Sales Manager" for record-breaking monthly peaks, including 368 bike units and 791 TVS Scooty units sold in a single month.

· Technical Achievement: Provided critical technical feedback and conducted test runs for national launch of TVS Suzuki Shaolin and Shogun models, earning a Medal of Achievement for exceptional contribution.

· Customer Retention: Built loyal customer base by bridging gap between consumer needs and supply chain quality teams, ensuring high satisfaction through proactive conflict resolution.