Vividh Garg
Gurgaon
Summary
MBA graduate from Goa institute of management & Data driven performance marketer with hands on experience implementing successful paid media strategies and campaigns and achieving hard & soft KPIs of clients across verticals like Food & beverage, FMCG, Beauty & Personal Care ,Fin-tech, Ed-tech, Home-decor, & Ecommerce.
Overview
3
3
years of professional experience
5
5
years of post-secondary education
Work History
Sr Marketing Specialist
Hiveminds(unit of madison world)
4 2023 - Current
- Developed and executed customer acquisition, retention, retargeting, lower funnel, and branding campaigns for clients, ensuring optimal performance and alignment with business goals.
- Conducted in-depth reporting and analysis using Google Analytics, Singular to maximize Return on Ad Spend (RoAS) and generate strategic insights for effective campaign management.
- Engaged in client relationships, providing strategic consulting and data-driven media planning to optimize account performance and drive business growth.
- Led a team of 6, including Marketing Analysts and Specialists, overseeing day-to-day operations and ensuring seamless execution of marketing strategies.
- Headed monthly and quarterly business reviews with clients, presenting growth metrics and crafting tailored roadmaps to achieve future objectives
Associate Manager
Merkle Sokrati(Dentsu Aegis Network)
12.2021 - 03.2023
- Performance marketing & growth strategies for clients across verticals like Food & beverage, FMCG, OTT, Fashion & apparel and consulting clients like Edu tech, Homedecor, Interior and eCommerce
- Formulated strategies to manage customer acquisition, retention, retargeting, lower funnel & Branding campaigns for clients
- Reporting & analysis using google analytics, Appsflyer, Google Ads , Facebook ads manager to maximise RoAS and derive strategic insights for effective campaign management
- Client Engagement, strategic consulting, media planning with data-driven decisions & day-to-day operations of the account
- Heading monthly/quarterly/yearly business reviews with clients to showcase growth and draft a suitable road-map for future goals
- Managed & trained team including SBA,BA & Interns for strategic account management, competitor tracking & new initiatives for clients
- Working in liaison with Business development team to provide customized marketing solutions for prospective client pitches & on-boardings.
Sr Manager
Digilearn Pvt Ltd
04.2021 - 09.2021
- Coordinated with performance Marketing Agency to develop & Execute Strategies to increase downloads & In-App Actions of JEE & Neet Prepration App.
- Coordinated & Executed Social Media Marketing Strategies to improve brand Visibility.
- Done Rigorous Market Research , collated users feed & journey for product improvement.
Education
PGDM -
Goa Institute of Management
Goa 01.2019 - 04.2021
BBA - Science
Jaipur National University
04.2015 - 04.2018
Skills
Google Ads, Facebook Ads, Google Analytics, Singular, Data Analysis, Advance Excel, MS Office, Media buying, Media planning, Social Media Marketing, Product Marketing, growth hacking, Team Management, client servicing
Timeline
Associate Manager
Merkle Sokrati(Dentsu Aegis Network)
12.2021 - 03.2023
Sr Manager
Digilearn Pvt Ltd
04.2021 - 09.2021
PGDM -
Goa Institute of Management
01.2019 - 04.2021
BBA - Science
Jaipur National University
04.2015 - 04.2018
Sr Marketing Specialist
Hiveminds(unit of madison world)
4 2023 - Current
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