Vivvek Mishra
Pharmaceuticals sales and marketing
Ahmedabad
Summary
Veteran Senior Executive adept at increasing profit margins by growing sales and reducing costs. Hands-on, proactive manager with adaptable and creative approach. Driven to always be improving business operations. Specializing in Pharmaceutical Sales and Marketing with 25+ year track record of success.
Overview
27
27
years of professional experience
Work History
Senior Vice President - Sales and Marketing
Cadila Pharmaceuticals
05.2022 - Current
- Joined Division when it was not in a good shape with completely disturbed business hygiene, high inventory levels, goods returns and serious attrition issues.
- Took strong corrective actions in terms of both Inventory and Team Management and formed a strong team with Customer focus and secondary sales oriented approach.
- Maintained P&L with good profitability.
- Launched 10 brands in last one year, and building them into hardcore critical care segment.
- As per latest IQVIA data, one of our brand Supraplase (Tenecteplase) has registered 10th rank among New Introduction in industry.
- Entire team is aligned to work only on customers and started achieving targets
Vice President - Sales & Marketing
Winmark Healthcare Limited
08.2017 - 04.2022
- The Company was operating into Orthopaedics and has limited brands and operating into Delhi/NCR.
- Launched 1 more Division into Gynecology with around 8 brands. PCOS, Male & Female Infertility along with Iron & Calcium.
- Launched Vitamin D3 Solution last year & currently it is one of the most popular Vitamin D3 Brand in Solution in Operating Markets.
- Deep Rooted Customer Connect into Orthopedics, Gynecology, Neurology, Dermatology, Medicine & and various other therapeutic areas in Operated Markets.
- Launched more than 4 brands in the last 1 year and made them successful.
- Launched an Innovative brand into Osteoarthritis for first time in India – Myristin which was picked by each and every Orthopedic across Country and was a successful brand.
- Another brand which we successfully launched is Aqua D3 solution, which became most recommended brand across s specialties.
General Manager/ AGM / NSM
Emcure Uth Healthcare Ltd
01.2014 - 07.2017
- Stabilized team ,since Team was unstable. Minimum attrition since joining.
- Built brands like Obicure, Prototal whey, Nutriright MOM and Vitasonic through lot of scientific activities into various therapeutic areas.
- Obicure was a brand leader into obesity management with all top notch bariatric surgeons, dieticians across country.
- Prototal Whey was another major success amongst endocrinologist, bariatric surgeons, conducted in house conferences for 2 years which was a successful event.
Divisional Sales Manager
Wanbury Limited
12.2006 - 12.2013
- Responsible for profitability, growth of operating region as well as ensuring good organization & Target achievement.
- Developing long term business relationship with Kol’s of all H.Q’s through activities (academic & others). Excellent customer contacts across all regions developed.
Regional Sales Manager
Emcure Pharmaceuticals
11.2004 - 11.2006
- In Nagpur, brought the region from average sales of 48 lacs to 82 lacs average with the growth rate of more than 60 %. & was no.2 RSM in the country with a PCPM of 4 lacs.
- All India best selling region in the country for OROFER XT with a PCPM of 1000 strips.
- Recognized with outstanding Sales Performance Award and got promoted as RSM in less than a year’s time.
Area Business Manager
Emcure Pharmaceuticals
04.2003 - 10.2004
- Facilitated education programs, launch discussions, and Doctors meetings.
- Managed a team of sales representatives, providing coaching and guidance to improve performance and achieve targets.
- Established clear performance metrics for the sales team, driving accountability and focus on results.
Area Business Manager
Zydus Cadila
02.2002 - 03.2003
- Got internally Promoted and joined at Hyderabad.
- Established clear performance metrics for the sales team, driving accountability and focus on results.
- Provided ongoing training for sales representatives in product knowledge, selling techniques, and account management skills.
Medical Representative
Zydus Cadila
02.2000 - 01.2002
- Carried out sales of various brands & performed daily doctor & chemist calls to monitor prescribing trend & product movements.
- Responsible for Target achievement.
- Assisted physicians with patient education efforts, providing resources and support as needed.
Medical Representative
Glaxo India Ltd.
08.1997 - 01.2000
- Carried out sales of various brands & performed daily doctor & chemist calls to monitor prescribing trend & product movements.
- Ranked as Top Seller in GLAXO with a ppm of 21 lacs single rep h.q. in region containing 7 states.
- Territory leadership in Phexin, Cetrizine, Zinetac. Betnovate Range.
- Implemented effective follow-up protocols, ensuring timely responses to customer inquiries and concerns.
Education
Bachelor's in Science -
CSJM University
High School Diploma -
OEF Inter College
Kanpur, India 04.2001 - 04.1994
High School Diploma -
OEF Inter College
Kanpur, India 04.2001 - 04.1992
Skills
Public Speaking
undefinedReferences
Available on request.
Timeline
Senior Vice President - Sales and Marketing
Cadila Pharmaceuticals
05.2022 - Current
Vice President - Sales & Marketing
Winmark Healthcare Limited
08.2017 - 04.2022
General Manager/ AGM / NSM
Emcure Uth Healthcare Ltd
01.2014 - 07.2017
Divisional Sales Manager
Wanbury Limited
12.2006 - 12.2013
Regional Sales Manager
Emcure Pharmaceuticals
11.2004 - 11.2006
Area Business Manager
Emcure Pharmaceuticals
04.2003 - 10.2004
Area Business Manager
Zydus Cadila
02.2002 - 03.2003
High School Diploma -
OEF Inter College
04.2001 - 04.1994
High School Diploma -
OEF Inter College
04.2001 - 04.1992
Medical Representative
Zydus Cadila
02.2000 - 01.2002
Medical Representative
Glaxo India Ltd.
08.1997 - 01.2000
Bachelor's in Science -
CSJM University
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