V MANIKANTA KUMAR (Marketing Automation Specialist)

• WebMD - Business Intelligence: WebMD is a renowned American digital marketing platform, specializing in health and wellness news and information. This project empowers marketing and editorial teams to track user participation and engagement metrics for marketing campaigns. Data from sources like Adobe Analytics and Google Ad Manager is collected to analyze user behavior and campaign performance. These insights facilitate data-driven decision-making, enabling the optimization of marketing strategies, and enhancing campaign effectiveness.

Roles and Responsibilities:

• Designed automated workflows that respond dynamically based on user actions or behaviors within emails or webpages.
• Developed, tested, and implemented automated customer journey strategies using marketing automation tools, using Salesforce Marketing Cloud.
• Utilized analytics tools such as Adobe Analytics to track the success of campaigns.
• Optimized landing pages, website forms, and other user experience elements to maximize conversions.
• Monitored system performance metrics and identified potential issues before they became problems.
• Performed data analysis on email open rates and click-throughs for optimization purposes.
• Integrated marketing automation systems with CRM systems such as Salesforce
• Worked with Agile and Scrum methodologies to accomplish project milestones and meet demanding timelines.
• Conducted A and B tests on content to measure effectiveness of messaging and optimize results.
• Analyzed customer data to identify trends and develop targeted campaigns.
• Utilized business intelligence tools such as Tableau and Power BI to create interactive dashboards for management reporting purposes.
• Optimized existing SQL queries used in daily operations by providing recommendations based on best practices.
• Gathered data from multiple sources to assimilate meaningful inputs for databases.

Project: Snapfish (URL: https://www.snapfish.com/home) : Snapfish is a popular online photo storage and printing service that allows users to upload, store, and print their photos for free, with unlimited storage.e. This centralized storage allows users to access their photos from any device, facilitating easy sharing and the creation of personalized products, like photo books and gifts.

Roles and Responsibilities:

Test Planning and Execution: Analyzed BRDs to create test plans, scenarios, and test data.

Data Quality Assurance: Identified and resolved data mismatches and loss across ETL stages.

Automation and Frameworks: Implemented data quality checks and onboarded test cases into ETL DataStage.

Methodology : Worked with Agile and Scrum methodologies to accomplish project milestones and meet demanding timelines.

Collaboration: Worked with developers to prioritize testing, and resolve critical issues.

Advanced Testing: Conducted performance, regression, and negative testing.

Documentation and Reporting: Maintained test case results, defect logs, and testing reports. Production: Monitored daily production job runs to ensure successful completion without errors or exceptions.

Monitoring: Monitored and facilitated bug resolutions to optimize software