Vivek Rathore

• Research Topic :" A Study of Adoption of Blockchain Technology based System in India"
• Papers Published :

1."Knowledge Management with Blockchain Technology in Business: A theoretical Perspective" - AIMA e journal

2."Blockchain and Supply Chain: Applications, Challenges and Research Opportunities" - GITAM JoM.

• Achieved 115% of annual targets for years 2018 and 2019.
• Improved market share by 3% to 51% in RO product category.
• Finalized sales contracts with high-value customers.
• Introduced cost-saving initiatives to reduce losses and increase NVA.
• Devised and implemented sales strategy to tap sales potential
• Increased productivity to increase topline growth.

• Achieved growth of market share by 3% to 26% as reported by national survey in 2015
• Improved product availability in line with strategy to improve shelf space & width by 33%
• ASP growth by 12% through market research and analysis
• Adopted dynamic pricing strategy leading to growth of 21% in NVA addition to sustain revenue.
• Increased retail business contribution to 48% , growth of 54% over last year

• Achieved increase in revenue and profit delivery in region by 18% to 13Cr.
• Sales & marketing of DTH products through 41 distributors,8 service franchise, 13 Dish Shoppes, Modern Retail.
• Delivered 6 months project for 5K90D acquisitions at Delhi
• Increased customer acquisitions & ARPU by 13% & 11% respectively
• Implemented prepaid distribution model & market coverage initiatives to improve productivity by 29%

• Devised product launch strategy for Cluster.
• Established sales & operations infrastructure for India's first MPEG4 technology DTH services launch.
• Lead Cluster team to achieve highest pan India customer acquisitions regularly for 4 quarters.
• Ensured adequate visibility for effective conversions.
• Took proactive decisions to improve performance and make informed financial decisions.
• Implemented trending initiatives to help drive sales across cluster

• Increased overall annual revenue by 26% to INR 32Cr by incorporating several quality process improvement goals.
• Implemented channel strategies to expand width and depth of distribution.
• Increased width and depth by 21% and 32% respectively increasing market share by 6% to 22% during tenure.
• Product feedback gathering from sales and service team
• Ensured timely realization of Account Receivables

• Improved width & depth of distribution by reaching 200 new retailers by appointing 14 new distributors in improvement areas
• Achieved pan India highest market share 29% for DC refrigerators.
• Successfully organized BTL activities to improve sales
• Introduced new methods, practices and systems to reduce sales turnaround time

• Recipient of Chairman’s ‘Star performer’ award.
• Managed CTV product category with 12% GOLY for 2 years
• Driven promotional strategies to drive customer engagement and boost sales.
• Improved customer service to drive sales.