VRINDA TEWAR
Marketing Professional
Gurgaon
Summary
Marketing & Strategy professional with a consulting mindset, specializing in digital strategy, content creation, GTM planning, performance analytics, and insight-led problem solving to drive scalable business growth and conversion outcomes.
Overview
4
4
years of professional experience
1
1
Certification
3
3
Languages
Work History
E-commerce & Sales Intern
DTDC
04.2025 - 06.2025
- Built DTDC’s e-commerce ecosystem end-to-end—conducted research across 120+ competitors & 500+ sellers to identify pain points & whitespace, defined a differentiated enablement + fulfilment USP, and designed & launched MyDTDCBazaar & MyBazaarConnect, shaping positioning, onboarding journeys & marketing structure; delivered 25% seller acquisition growth and unlocked ₹15 Cr+ revenue potential
- Expanded penetration in Tier 2/3/4 markets by activating 14,000+ franchise partners as local seller acquisition & onboarding agents to build a hybrid digital + offline GTM model
- Led full-funnel Google & Meta performance marketing and drove cross-functional alignment across product, sales, ops & tech; created strategy decks & presented roadmap for the national launch event “Expresso” to CXOs & partners
Former Founder & Marketing Head
Mayne Creations
08.2021 - 03.2023
- Founded and scaled Mayne Creations to ₹20L turnover within 2 years, identifying an underserved niche and building a differentiated market position
- Led end-to-end operations including marketing, sales, CRM, production, logistics, and vendor management, maintaining 95% on-time fulfilment
- Achieved 70% customer retention through personalized engagement and data-driven CRM initiatives
- Executed integrated digital marketing campaigns (Meta, Google, Influencers), driving 3x monthly order growth and 45% CAC reduction
- Built strategic supplier partnerships and optimized pricing, improving gross margins by 30%
Education
MBA - Marketing
04.2001 -
GPA: 3.07/4
B. Com -
01.2023
GPA: 7.93/10
12th -
01.2020
GPA: 78.93%
10th -
01.2018
GPA: 69%
Skills
Digital Marketing
LEADERSHIP EXPERIENCE
Managed event coordination at an NGO, building 10+ business partnerships and collaborations, increasing event participation by 40%. Expanded community outreach to 500+ beneficiaries, 2023
AWARDS & ACHIEVEMENTS
- Conceptualized and directed 200+ fashion & commercial shoots, developing expertise in brand communication, content creation, and consumer engagement
- Secured 3rd place in Dance at IIM Rohtak fest among 20+ B-schools, 2024
Certification
Digital Marketing & E-commerce Professional Degree Certificate, Google, 2025
Timeline
E-commerce & Sales Intern - DTDC
04.2025 - 06.2025
Former Founder & Marketing Head - Mayne Creations
08.2021 - 03.2023
Great Lakes Institute of Management - MBA, Marketing
04.2001 -
Maharaja Sayajirao University of Baroda - B. Com,
Netaji Model School - 12th,
Bright School - 10th,