Vrinda Mathur
Bengaluru
Summary
Result-driven Buying & Merchandising Professional | Driving Growth through Category Management, Vendor Negotiation & Strategic Sourcing | Expertise in Fashion, Eyewear & Lifestyle Retail
Overview
8
8
years of professional experience
Work History
Assistant Manager – Buying
Vision Express (Reliance Brands Ltd. – EssilorLuxottica JV)
Bengaluru
10.2023 - Current
- Managing buying for the Eye Frame and Sunglass category, driving business growth across offline and marketplace channels, achieving targets through effective strategies.
- Delivered 15% volume growth and 12% value growth YOY.
- Expanded assortment width by 21% to cater to diverse customer preferences, reduced MOQ by 50% and cut lead time by 45 days through strategic sourcing and vendor negotiations.
- Drove 32% surge in sunglasses sale by strategically running promotions on slow moving inventory during non-seasonal periods.
- Adept at market trend analysis and customer behavior insights, translating data into actionable strategies that enhance product assortment.
- Building assortment from EssilorLuxottica (EL) line sheet for Indian market and managing relationship with EL.
- Reliance Brands Ltd. – EssilorLuxottica JV
Buying & Planning Associate
Lenskart
New Delhi
09.2022 - 10.2023
- Managed and developed the Lenskart Kids Category - Hooper, with presence in over 1500 stores across India, SEA & Middle East.
- Built a strong vendor network, leveraging strategic sourcing and pricing.
- Supported key collaborations and IP agreements with leading international labels.
- Range planning, selection, and optimizing sales and margins by analyzing sales data and identifying fast-moving and slow-moving styles.
Assistant Professor
Poddar College, Department of Design
Jaipur
02.2021 - 09.2021
- Specialization: Textile & Surface ornamentation, Design Process, Merchandising, Portfolio Development
- Department of Design
Buying Intern
Tommy Hilfiger | Calvin Klein
Bangalore
01.2020 - 05.2020
- Analyzed the online presence of TH & CK men's innerwear on various marketplaces.
- Recommended measures to strengthen the brand presence and mitigate the gap in sales, design, and options.
- E-Commerce
Management Trainee – Design
Shahi Exports Pvt Ltd
Faridabad
04.2017 - 11.2017
- Designed for international brands like JC Penny, Zara, Old Navy & Carrefour in woven and knit areas.
- Design & Marketing
Education
Master of Fashion Management - Retail Management
NIFT Bhopal
Bhopal01.2020
Bachelor of Fashion Design - Fashion Designing
FDDI Noida
Noida01.2017
Skills
- Category Management
- Vendor Management
- Retail Pricing
- Product Development
- MS PowerPoint
- Margin Optimization
- Strategic Sourcing
- MS Excel
- Stakeholder Management
- Negotiation Skills
- Trend Analysis
- Product Branding
- Market Research
- Data Analysis
- Consumer Insights
Timeline
Assistant Manager – Buying
Vision Express (Reliance Brands Ltd. – EssilorLuxottica JV)
10.2023 - Current
Buying & Planning Associate
Lenskart
09.2022 - 10.2023
Assistant Professor
Poddar College, Department of Design
02.2021 - 09.2021
Buying Intern
Tommy Hilfiger | Calvin Klein
01.2020 - 05.2020
Management Trainee – Design
Shahi Exports Pvt Ltd
04.2017 - 11.2017
Master of Fashion Management - Retail Management
NIFT Bhopal
Bachelor of Fashion Design - Fashion Designing
FDDI Noida
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