Summary
Overview
Work History
Education
Skills
Timeline
Generic

Vrushali Sanghvi

Mumbai

Summary

Dynamic marketing professional with a proven track record at Admattic, excelling in client relationship management and data-driven campaign strategies. Achieved a 25% increase in client acquisition through strategic partnerships and enhanced campaign efficiency. Adept at cross-selling and fostering collaboration, driving significant business growth in competitive sectors.

Overview

10
10
years of professional experience

Work History

Associate Business Partnership Head

Admattic
Mumbai
04.2024 - Current
  • Led performance-driven affiliate and branding campaigns using in-house DSP, programmatic platforms, and in-app inventories.
  • Secured key partnerships across fintech, OTT, ride-hailing, quick commerce, e-commerce, and lifestyle sectors, increasing client acquisition by 25%.
  • Managed end-to-end campaign performance, including pitching, onboarding, execution, cross-selling, upselling, and customer success management (CSM), improving campaign efficiency by 30%.
  • Expanded business by onboarding brands for Admattic's sister company's DMP solutions, and its parent company's digital marketing services, contributing to a 10% business growth.
  • Managed key accounts, including PaisaBazaar, HDFC, Bajaj, Infoedge, GroupM, Publicis, CoinDCX, PhonePe, Ola, Zepto, Groww, and many others, fostering strategic partnerships and ensuring client satisfaction.

Marketing Manager

Adgully
Mumbai
03.2022 - 02.2024
  • Increased website conversion rates by 20% through strategic ad placements and native advertising.
  • Developed targeted marketing strategies using client data, boosting acquisition by 15%.
  • Secured sponsorships, generating 15% additional revenue through partnerships.
  • Led client pitches for industry summits and awards, driving a 15% increase in participation.
  • Managed key accounts, including Admattic, Make My Trip, Big Trunk, Goibibo, Times Network, Mobavenue, RedFm, Schbang, and Yellow.ai, fostering strategic partnerships and ensuring client satisfaction.

Product Specialist

BYJU'S
Bangalore
02.2020 - 02.2022
  • Strengthened customer retention by 15% through effective relationship management.
  • Enhanced onboarding experiences, leading to a 20% rise in customer satisfaction.
  • Created product documentation and training materials, reducing onboarding time by 30%.

Travel Consultant

Euro Travels DMC/Sunrise Travels
Mumbai
02.2018 - 01.2022
  • International and domestic tour packages were successfully managed, with a primary focus on ensuring customer satisfaction.
  • Business trip itineraries were planned and managed proficiently to deliver unforgettable experiences.
  • Customer-approved travel arrangements, including flights, lodging, and ground transportation, were made efficiently.
  • Business and leisure trip itineraries were planned and managed proficiently to deliver unforgettable experiences.
  • The client base was expanded by 20% through effective marketing and relationship-building strategies.

Freelancer

Freelancing
Mumbai
03.2016 - 04.2018
  • Social Data Analytics Intern - Khushi Advertisement & SEO Management for Macri Global, Kridhan Konnect, and VETSPL Company.
  • Company Celebrity Management Head-Times of India Corporate Event, and for Koffee With Karan, and Baywatch Promotion Event.
  • Ground Sales Intern-Cadbury.
  • Event Ground Staff Head - Microsoft Event & Ground Management Head of Launching 1 plus 6 Events.

Education

Digital Marketing -

GrowthX
Mumbai

Digital Marketing Certified Course -

Mountain View

Bachelors of Mass Media -

K.E.S. Shroff College
Mumbai

Higher Secondary Certificate -

BK Shroff College
Mumbai

Skills

  • Client relationship management
  • Data-driven campaign handling
  • Media planning and strategy
  • Critical thinking and problem solving
  • Cross-selling and upselling strategies
  • Excel and reporting tools
  • Leadership and teamwork
  • Client relationship management
  • Partnership development
  • Affiliate marketing
  • Campaign strategy
  • Customer success management

Timeline

Associate Business Partnership Head

Admattic
04.2024 - Current

Marketing Manager

Adgully
03.2022 - 02.2024

Product Specialist

BYJU'S
02.2020 - 02.2022

Travel Consultant

Euro Travels DMC/Sunrise Travels
02.2018 - 01.2022

Freelancer

Freelancing
03.2016 - 04.2018

Digital Marketing -

GrowthX

Digital Marketing Certified Course -

Mountain View

Bachelors of Mass Media -

K.E.S. Shroff College

Higher Secondary Certificate -

BK Shroff College

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Vrushali Sanghvi