Vikrant Shome
Founder & CEO, AcadSpace
Bangalore
Summary
As a senior management executive with a proven track record of success in driving growth and innovation, I am currently building AcadSpace - the Google Map for Careers.
Drawing upon my extensive experience in the EdTech, SaaS, CareerTech, Logistics, Shortform content and other Internet Commerce segments as a Senior Management Consultant at RedSeer, I am uniquely positioned to lead the development of innovative consumer internet platforms.
Prior to my work at RedSeer, I honed my skills as a Senior Brand Manager at Asian Paints, where I played a pivotal role in driving the growth of the company's fastest-growing, breakthrough portfolio. Leveraging my expertise in brand strategy and innovation, I was able to achieve an impressive 33% YOY growth, taking the portfolio from INR 560 Crores to INR 750 Crores in just one year.
Apart from working, I'm an active philanthropist and try to contribute to my network in various ways. I've been an active career counsellor for school students and a core member in managing alumni relationships at IIM Indore.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
8
8
Certifications
Work History
Founder & CEO
AcadSpace
Bangalore
12.2021 - Current
- Identified the core problem of unstructured directioning for learners in education and career
- Studied the market to understand business models and key monetization opportunities around this problem statement
- Conceptualized a lightweight AI powered, full stack recommendation SaaS platform and gained proof of concept over a paid user base of 15000 students
- Created a scalable GTM by training microentrepreneurs as Career Counsellors. Structured a training program that enabled any educator to upskill themselves in Career Counselling
- Provided a full-stack career counselling software bundle for any educator to kickstart their career counselling journey with an earning potential of upto INR 30 lacs annually
- Built a high performing team of 10+ members to achieve 900+ EOIs from Schools resulting in a pipeline creation of INR 10 Crores + sales in the first year of business
Senior Consultant
RedSeer Strategy Consultants
Bangalore
07.2021 - 05.2022
- Spearheaded 15+ projects in the Logistics, EdTech and D2C segment
- Involved in the implementation of $ 15Bn + IPO projects in the Logistics and D2C space leading to an average issue premium of 1%
- Liaisoned with C-suite business owners, Global Investment Bankers and Government entities to drive outcomes under strict deadlines
- Prioritised projects and project tasks depending upon key milestones and timelines by adopting an obsessive "client first" / "customer first" mindset
- Performed business research, created innovative product and GTM solutions and conducted in-depth financial analysis.
- Monitored and managed staff performance to attain high level performance metrics for both individual and my team unit.
- Closely monitored and updated company systems for efficiency, output and other factors to improve overall productivity.
- Presented project scopes to employees and executives, proposing timelines, budgets and specifications.
- Acted as a pivotal bridge between Partner executives and larger team to drive monthly, quarterly and yearly plans and setting overall performance benchmarks for the team at large.
Consultant
RedSeer Strategy Consultants
Bangalore
09.2020 - 08.2021
- EdTech, D2C, SaaS, Logistics, FMCG, Owning multiple (EdTech, Logistics, SaaS) project streams with a KRA of delivering on-time & high impact outputs
- Managing a lean team of 3 analysts and 15 researchers in the downstream, maintaining operational effectiveness
- Actively contributing to the marketing / client outreach resulting in monthly business inflow of ~$ 50,000 for RedSeer research unit
- Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
- Managed multiple deadlines across several businesses to meet dynamic needs of multiple clients.
- Aligned closely with business owners and employees to gather information and gain operational insight.
- Created and developed detailed work plans to meet business priorities and deadlines.
- Renegotiated outsourcing contracts to save considerable costs.
- Prepared presentations to explain revisions, enhancements and process improvements of organization's systems and programs
- Achievements: Received the “Rising Star” award in the 1st 3 months of employment within a pool of 10 new Associate Consultants. Rated 4/5 in 3/7 projects for overall performance; Appreciated on record by the leadership team for effective work output
- Key Projects:
- Diligence of a leading player in the B2B SaaS market – North America, EMEA
- Analyzed the market, modeled target’s revenue, valuation & exit plans for one of the largest Rupee capital funds in India
- Diligence of 5+ leading players in the eCommerce and Hyperlocal 3PL logistics market – India
- Analyzed key businesses across hyperlocal & eTailing markets enabling one of world’s top performing hedge-funds invest
- Diligence of a leading EdTech company, K12 & Test Preparation market – India
- Charted the market, analyzed target’s KPIs enabling one of the largest deals in Indian EdTech space at ~5x valuation jump
- New product developments & market entry strategies for a leading EdTech company, Higher education– India
- Researched 1000+ customers & 50+ enterprises across key cohorts, identified pain points validating the need of each LOB
- Suggested key solutions, prioritized features by mapping pain popularity & intensity resulting to successful launch in India
- Consumer Research on fast growing D2C brands – India
- Charted the Indian D2C landscape, identified user NPS & benchmarked with global players to create a primer for investors
Brand Manager
Asian Paints Ltd
05.2019 - 08.2020
- Managing 15 Product Lines in SmartCare division contributing Rs 560cr+ (75% revenue of SmartCare business)
- Working closely with Ops, R&T, Legal, Media & Sales team for production, planning, stocks & creative making
- Planning & implementing strategies to grow SmartCare dealer spread to 35% & penetration by 5% in small retail counters
- Designed and curated content for product pitch collaterals to enable both institutional & retail sales teams
- Oversee SmartCare helpline; Improved processes which increased customer satisfaction score by 3% to 95%
- Key Achievements:
- Implemented National TV Commercial for “Damp Proof”; supported with 360 marketing initiative
- Created a digital strategy resulting in 10,000+ leads; Implemented 5 new product launches pan India with Ogilvy & Dow
- Implemented WhatsApp training chatbots for SmartCare Applicators and ensured 4500+ training completions
- Streamlined procurement process of oversee products reflecting a direct increase of net margin by 2%
- Introduced 3 new products, 5 SKUs and a new category of Heat Insulation in collaboration with R&D and Sales team
- Researched 50+ competition products in Health & Hygiene space; Launched 8 Products in 2 months timeline
- Created Product Pitch Deck, Pricing & Operation strategies to engage with CXO level corporates of Key Accounts
- Structured budget allocation, implemented account activations & realized net growth by 300% M-o-M for Viroprotek
- Media Presence: InsideIIM CNBC L'Oréal Talent
- Areas of Expertise: Management Consulting, Brand Management
Digital Transformation Virtual Intern
Boston Consulting Group
- Drafted User Journeys, prioritized on Pain Points, suggested key app features to improve customer experience
- Assigned measurable KPIs to features & calculated the impact of a pilot run on revenue & profit across China
- Asian Paints – IMPRINTS – Charting a roadmap for the Asian Paints Project Sales team
- Realized scope of Rs 200cr business for Paints & Waterproofing products; identified big-ticket govt
- Contractors
- Sanctioned an organization to share tender leads & automated lead distribution for APPS officers nationwide
- Radisson Blu – Marketing Project
- Researched on Indore’s industrial growth; Identified differentiators for Radisson; Strategized to grow revenue
Education
MBA - Strategy, Marketing
Indian Institute of Management Indore
Indore, India 05.2017 - 04.2019
B.Tech - Chemical Engineering
National Institute of Technology Durgapur
Durgapur 05.2013 - 05.2017
Skills
Strategic Thinking
Certification
Fundamentals of Marketing Strategy - SMStudy Global®
Timeline
Founder & CEO
AcadSpace
12.2021 - Current
Senior Consultant
RedSeer Strategy Consultants
07.2021 - 05.2022
Consultant
RedSeer Strategy Consultants
09.2020 - 08.2021
Brand Manager
Asian Paints Ltd
05.2019 - 08.2020
MBA - Strategy, Marketing
Indian Institute of Management Indore
05.2017 - 04.2019
B.Tech - Chemical Engineering
National Institute of Technology Durgapur
05.2013 - 05.2017
Digital Transformation Virtual Intern
Boston Consulting Group
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