V Umamaheswar Rao
Regional Manager
Hyderabad
Summary
Over the past 20 years, I have been employed in account management roles in sales and marketing where I developed an in-depth understanding of all facets of the sales, marketing and the presentation process. I have a proven ability to build new business relationships and new territories, and experience in developing business opportunities within existing client bases. Enterprising As a branch manager successful in leading every facet of new and ongoing business operations. Strategic thinker and tactical decision-maker with passion for serving customers and exceeding expectations. Creative problem solver skilled at de-escalating situations and driving positive change. Performance-oriented Sales Leader offering exceptional record of achievement . Tenacious manager with strategic and analytical approach to solving problems, bringing in dealers in and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
20
20
years of professional experience
5
5
years of post-secondary education
Work History
Regional Manager
Maya Appliances Private Limited,
Telangana & Andhra Pradesh
01.2022 - Current
- Achieved sales goals and service targets by cultivating and securing new dealer relationships.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases
- Distribution & Dealer management
- Maintain the productivity of the sales officers (SOs)
- Meet the business targets
- Identify sales opportunities
- Direct operational activities on a day-to-day basis
- Generate leads for new business and customers
- Sell out planning and implementation
- Preparing Yearly and monthly sales plan and execution plans marketing plan like BTL activities
- Planning sales Area Wise Distributor Wise & sub dealer Wise with action plans like DSO wise etc
- Execution of monthly promotion with creativity at each Direct Dealer & sub Dealer on alignment with our Marketing and Category heads.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Organized promotional events and interacted with community to increase sales volume.
- Implemented systems and procedures to increase sales.
- Managed accounts to retain existing relationships and grow share of business.
- Managed revenue models, process flows, operations support and customer engagement strategies.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on channels
- Analyzed financial statements to identify cost control initiatives.
- Increased sales volume and expanded product line to new retailers,
Senior Branch Manager
Skyworth India Electronics Pvt Limited
03.2019 - 01.2022
- Andhra Pradesh & Telangana
- Administer and ensure compliance to all sales practices in branch
- Distribution & Dealer management
- Maintain the productivity of the sales officers (SOs)
- Meet the business targets
- Identify sales opportunities
- Direct operational activities on a day-to-day basis
- Generate leads for new business and customers
- Sell out planning and implementation
- Preparing Yearly and monthly sales plan and execution plans marketing plan like BTL activities
- Planning sales Area Wise Distributor Wise & sub dealer Wise with action plans like DSO wise etc
- Execution of monthly promotion with creativity at each Direct Dealer & sub Dealer on alignment with our Marketing and Category heads
- This is a permanent within Skyworth Electronics team
- I was hired to provide significant input into the development of Skyworth LED TV product strategy and execution of new growth opportunities, to help achieve their stated goal of being one of the world's best consumer Electronics companies in terms of growth, innovation and customer experience
- Organizing work and management of sales team (exclusive & nonexclusive channels)
- Field trainings and couching for subordinates (methods of sales) controlling of Individual Plans execution
- Building mutually beneficial relations with partners arrangement and control of advertising campaigns (promo activities)
- Development and control of dealer’s chains efficiency
- Achievements of key sales targets (attraction of customer, distribution sales channel sales)
- Achievements Develop sales and marketing strategies to drive sales growth in the assigned area
- Develop and manage an efficient distribution network to improve sales performance
- Manage the sales team for sales growth and revenue enhancement Conduct market research to understand competitors and market trends
- Provide innovative ideas and suggestions to improve the market presence
- Coordinate with GM Sales Manager to enhance sales performance
- Maintain relationship with existing key dealers for good business
- Build sales culture and sale centric atmosphere among the team members.
Branch Manager
Panasonic Appliances India company Limited
12.2016 - 01.2019
- Roll & Responsibility: As a Branch Manager responsible Sales & branch Operations assigned States handling 11 distributors and 1200 sub dealer base including modern trade 6 team of area sales managers & 8 team of sales Officers
- With value of sales target 70 Cr per year
- Preparing Targets for branch making action plans & budgeting plans, preparing travel plan with every sales team member to ensure visit of each and every channel partner, coordinating with branch supply chain and commercial team ensure branch profitability based on Target vs Achievement ,
- Developed and implemented sales goals to achieve branch profitability
- Deliver Volume, Value Business & Profitability against ASP (Annual Sales Planning) for the Key Dealers region Wise
- Execution of monthly promotion with creativity at each Direct Dealer & sub Dealer on alignment with our Marketing and Category heads
- Review of business with Direct dealer & distributor team and Category Manager on driving the category with their support every Month
- Driving the promotion in the chains to have edge over the competition on visibility
Area sales manager
Preethi Kitchen Appliances Rayalaseema
12.2009 - 11.2016
- Roll & Responsibility : As a area sales manager of Preethi Kitchen Appliances responsible target and tasks to assigned area handling 6 distributors and 350 sub dealers 4 team of sales officers sales Value of 14 Cr per year
- Preparing Yearly and monthly sales plan and execution plans marketing plan like BTL activities
- Planning sales Area Wise Distributor Wise & sub dealer Wise with action plans like DSO wise etc
key accounts manager sales
LG Home Appliances Hyderabad
01.2005 - 11.2009
- Roll & Responsibility: Establish travel and Market contact for self, direct repartees and entire sales team
- Have periodic review on the progress of Business - Weekly, Monthly, quarterly with regular update to immediate Manager and MT Head on sales trends, Market developments and competition
- Working with commercial teams for financial control at Dealers (Collection, Accounts reconciliation, Settling of Claims at Chains and Channel Partners)
- Creative Merchandising for our brand in the category and multiple space in the Dealer stores with strong relation of the team
Territory sales officer
Bambino Hyderabad
08.2003 - 12.2004
- Coaching & Development
- Coach and develop sales team on their roles and responsibilities
- Training and developing the Sales team on their roles and responsibilities
- Developing and mentoring the potential team members to the next level
- Conduct quarterly review with team on the progress and way forward.
Education
BSc - computers
Nagarjuna University
07.2000 - 04.2003
MBA (master’s - business administration) marketing &human resources
Nagarjuna Univercity
08.2003 - 05.2005
Skills
Good business senseThe ability to motivate and lead a teamInitiative and enthusiasmExcellent communication and 'people skills'Good planning and organisational skillsThe ability to work calmly under pressureGood IT, budget and report writing skillsA full driving licenceExploring new territoriesSkillsNameMicrosoft OfficeHarProficiencyAdvancedLanguagesEnglish
Hindi
Telugu
Mr Velidi Umamaheswarrao9000634008Strategic planning
Product and service sales
Territory Management
Sales expertise
Budgeting
Timeline
Regional Manager
Maya Appliances Private Limited,
01.2022 - Current
Senior Branch Manager
Skyworth India Electronics Pvt Limited
03.2019 - 01.2022
Branch Manager
Panasonic Appliances India company Limited
12.2016 - 01.2019
Area sales manager
Preethi Kitchen Appliances Rayalaseema
12.2009 - 11.2016
key accounts manager sales
LG Home Appliances Hyderabad
01.2005 - 11.2009
MBA (master’s - business administration) marketing &human resources
Nagarjuna Univercity
08.2003 - 05.2005
Territory sales officer
Bambino Hyderabad
08.2003 - 12.2004
BSc - computers
Nagarjuna University
07.2000 - 04.2003