Wahid Raza
Vice President -VAS
Gurgaon
Summary
Dynamic & Dedicated Business Leader with proven expertise of over 25 years in blending creative intellect, strategic insight, and sharp planning skills for managing organizations and overcoming complex business challenges. Skilled at right-sizing operations, improving P&L, and administering critical change initiatives in the Automobile and Commercial Vehicle Industry.
Worked extensively across diverse domains including Two-Wheelers, Three-Wheelers, Passenger Cars, and Commercial Vehicles (Trucks), successfully building scalable and profitable business models.
Successfully established organized Pre-owned Vehicle Business Models in both passenger and commercial vehicles (Eicher Sure, TrucksHub, Top Fleet, Maruti True Value, Chevrolet Certified) from concept to execution, covering business planning, dealer development, sales, service standards, warranty management, and field operations.
In my current role as Vice President – Business Development (VAS) at TrucksUp, I have built diverse value-added services from scratch, strengthening the entire trucking ecosystem:New/Used Trucks Buy & Sell, Finance, Insurance, Telematics (GPS), FASTag, Smart Fuel Card, Vehicle/DL Verification & Tracking
Overview
23
23
years of professional experience
1
1
Certification
1
1
Language
Work History
Vice President – Value Added Services (VAS)
Trucksup solutions Pvt Ltd (Parent company Ritco Logistics Limited)
07.2024 - Current
- In my role as Vice President of Business Development for Value Added Services (VAS) at TrucksUp, I lead a comprehensive range of services designed to enhance the commercial vehicle sector.
- TRUCKSHUB(New/Used Trucks Buy & Sell) : Establishing a reliable AI driven aggregator marketplace for Sale of New and Used vehicles.
- Insurance & Finance: Introducing and Launching Motor Insurance and Finance Verticals .Simplifying access to essential financial and insurance services for truck owners.
- Telematics (GPS): Launching Telematics Solutions. Advancing fleet management through cutting-edge tracking solutions.
- FasTag & Smart Fuel Cards: Launching FasTag and Smart Fuel Cards in TrucksUp. Enabling cost-efficient and convenient payment solutions for fleet owners.
- Vehicle Tracking & Vehicle Verification ,Driving License Verification Services: Ensuring security and authenticity through strategic partnerships.
- I have built these services from scratch on an aggregator platform, focusing on strategic alliances and partnerships to strengthen each service. Beyond service development, I am responsible for shaping the organizational structure, creating a vision, and executing comprehensive business strategies and plans.
- My leadership extends to forming and nurturing teams, ensuring a robust structure that supports TrucksUp's growth and innovation. I am driven by a passion for developing impactful partnerships, delivering value, and steering technology-driven initiatives that position TrucksUp as a leader in value-added logistics services.
Associate Vice President – Network, Sales and Marketing
Erisha E Mobility
09.2023 - 07.2024
- Company Overview: Erisha E Mobility Private Limited an entity within the Rana Group that manufacture, distributes, and exports electric vehicles, E- two wheelers, E- three-wheelers Passenger, E- three-wheeler cargo, Municipal E- dump truck, E- AC/DC Chargers, E- passenger Buses, auto rickshaws, and Hydrogen fuel cell buses.
- Develop and execute a comprehensive network expansion strategy to ensure the seamless availability of distributors, stockist, dealers in strategic locations.Onboarded 11 dealers and distributors
- Lead the sales team in developing and implementing effective sales strategies to drive revenue growth and achieve sales targets.
- Foster relationships with potential key accounts and partners, understanding their needs and tailoring solutions to meet their requirements.
- Develop and execute marketing campaigns to promote Erisha E-mobility's products and services, ensuring alignment with the overall brand strategy.
- Drive digital marketing initiatives, including social media, online advertising, and content marketing, to enhance brand visibility and customer engagement.
- Analyze market trends and customer behavior to refine marketing strategies, improve customer targeting, and maximize ROI.
- People Management - Recruit, train, and mentor high-performing sales and marketing professionals.
Chief Operating Officer
Beekay Group
10.2022 - 06.2023
- Company Overview: Beekay Group offers a wide range of Genuine parts, accessories and lubricants Pan India, is an established name in Automotive parts & Lubes Distribution, Retail, 3PL and authorized Commercial Vehicle Workshop
- Heading 5 business vertical - Eicher commercial vehicles Workshop, Retail and distribution of Genuine spare parts & Lubes of EIcher,TATA, Mahindra passenger vehicles and BKT OTR Tires ; driving Primary & Secondary Sales business, network growth, success of retailers and mechanic loyalty programs, credit control, inventory management and channel funding
- Leading genuine spare-parts distribution including revenue & share forecasting, setting up governance mechanisms for tracking performance and interaction with respective stakeholders including OEMs to ensure that business operations are executed optimally and profitably
- Conceptualizing strategies for maximizing revenue generation and delivery of customer experience, realizing organizational goals; implementing plans/objectives in sync with organization's vision/ mission; ensuring delivery of key performance indicators, financial control, budget, cost control, reach and responsiveness with higher uptime and 100% customer satisfaction in the commercial service workshop
- Conceptualizing annual business plan & strategies, managing operations from the scratch; defining standard operating procedures, digitization, Social media marketing/BTL demand generation activity for parts& lubes sale, service marketing for work shop and creating appropriate structure & systems for delegated functioning
- Leading, training & mentoring team members to ensure efficiency in process operations and meeting of target; playing a key role in staffing, recruiting, managing talent retention and shrinkage & attrition rate reduction
- Introduced new governance structure to improve operational efficacy of Beekay
- Leadership in designing New HR Policies of Beekay
- Acquired New Business Association with BKT tires; established up whole ecosystem to introduce BKT tires distribution in 19 Districts
- Mentored Beekay Motors team to stood runner up in EMTECH/Saksham in North Zone and hence represented at National Round (Third runner up in SAKSHAM)
- Strengthen OEM relationship to remove inefficiencies thereby increase revenue of Beekay
- Workshops Business Growth over LY:- Revenue 31%, Bay Productivity 11%, Labor Earning 27% Parts29%, Lubes 40%- customer satisfaction (PRS score) 94%
- Parts and Lubes Distribution Business Growth over LY:- Revenue growth 30%, Overall OEM Incentive earning – 90% of Potential
- Established key performance indicators for each department to track progress towards organizational goals effectively.
All India Business Head (AVP)
Shriram Auto Mall India Limited
02.2021 - 10.2022
- Generated revenue from Used Vehicles Business and Allied Business such as Insurance, Parking, Documentation, Trade Advance, Logistics and white level solution
- Created sourcing and sales channels of through Physical Auction, Online Auction, Private Treaties and Omni channel
- Networked with Transporters, Aggregators, OEMs and OEM dealers for selling the inventories
- Created alliance with:
- Daimler India Commercial Vehicles (Bharat Benz) and signing MOU for Pan India business association of Shriram and DICV
- Alliance with Ashok Leyland Limited and Shriram and signing MOU to introduce pre- owned vehicles business PAN India
- MOU with SMSILSUZU for PAN India Exchange Program
- Established new phygital business model in Shriram Automall India Limited
- Signed SLA with 155 fleet owners, transporters & logistics companies for sales of their fleet
- Achieved revenue growth of 109% and growth of 25% earning rate
- Setting up call center and satellite office in Transport Nagar to reach closer to the customers
National Head Resale & Remarketing
Volvo Eicher
12.2020 - 10.2022
- Augmented Resale Value & Velocity and developed Business Model, Business Plan & Roadmap for 3 years
- Commanded sales of new trucks through trade-in program; established relationships with key accounts of Eicher and proposing Exchange Schemes (B2B & B2C sales). Key Account Management. Market Share improvement of Eicher Trucks & Buses.
- Created channels of Used Truck Sales through Physical Auctions, Online Auctions, Direct Customers Sales, Brokers Channels, & Online listings
- Presented Eicher Sure success story in Volvo Group Leadership Summit in Gothenburg (Sweden) in Jun 2016 – First time from India
- Ranked as Exceptional Performer “Significantly Exceeding Expectations” 3 consecutive performance cycles
- Concluded biggest exchange deal in CV space by selling 609 trucks to a single customer through replacement
- Liquidated 40 used Tata Trucks of UNFOV. Customer from Singapore; Deal Size 70 MINR with single used truck customer
- Steered introduction of Genuine Resale Processes Manual for pre-owned vehicle business
- Successfully established network of 60 Dealers across Pan India. Increasing presence and penetration of network
- Introducing Used Truck MIS, Exchange Processes, Used Truck Warranty, Resale Value Guarantee (RVG) Scheme
- Introduced Industry First Website in Pre-Owned CV Business, thereby contributing 21% of used trucks sales
- Piloted Digitization of Used Vehicle Business; created Network of 6000+ Used Truck Customers, improved Resale Value by 15%
- Created alliances for Refinance in Pre-owned Vehicles: Equitas, Cholam, IndusInd, HDFC, HDB, Shriram and Sales of Pre-owned Trucks: OLX, Just Dial, Quicker, Truck Dekho, Shriram Auto Mall, First Choice (EDIG), Auction Tigers, Truck and Buses.com
- Sold 1000+ Used Commercial Vehicles and 1000+ Repossessed Assets of Financiers; recorded exchange sale of 9300+ Heavy-duty Trucks. Contributed 18% in New CV Sales
- Achieved breakthrough in big accounts through exchange sale of Heavy-Duty Trucks – DRS, Agarwal Packers, Janata Road Lines, Geetanjali Constructions, Bathina, Aghin, Navta, RCL, Ashtech, Sugna Foods, Mukund Road lines, Arunachala Logistics, DGFC, SDH, Gati, Sugna Foods, Bharuka Logistics, OTPC, Okara
- Pioneered Eicher Sure initiative which was selected as Best Practice among Volvo Group companies
- Introduced All India First Pre-owned CV Skill Contest “Eicher Sure Champ” and fortnightly Newsletter “SYNERGY” on Used Vehicle Business update
National Manager
General Motors
01.2009 - 12.2012
- Established Pan India network of 85 Dealers in 55 cities with y-o-y growth of 45%
- Successfully developed & introduced Business Model for Pre-owned Cars in Chevrolet, starting from scratch
- Introduced ‘Chevy OK' & ‘Chevrolet Certified' Pre-owned vehicle brands from concept
- Achieved target through network penetration 100% and sales through exchange 150%
- Shared India Pre-Owned Car Business as a Best Practice in Asia Pacific Region at Dubai
- Introduced website of Pre Owned Car Business of Chevrolet
- Organized industry first ‘All India Workshop on Used Cars Business' conducted by Darren Atkin (SME from UK)
- Developed Exchange Budgets, Policies & Company Guidelines for Dealers
- Improved residual value through Certified Pre-owned Car Program and keep abreast with competition
- Successfully introduced Company Decommissioned Car Auction Policy and executed first successful Auction in 2011
- Received Special Recognition Award for year 2009 from Vice President VSSM
- Nominated for “Best New Comer of the Year” Award for 2009 during Annual Convention of VSSM
- Conferred with “President's Honor” for 2010 in “CARS” (Customer Focus, Accountability, Risk Taking and Speed)
Growth Path
Maruti Suzuki India Limited
01.2003 - 01.2009
- Jan'03 – Apr'06: Senior Engineer, Sales Support – Punjab, U.P, M.P.
- May'06 – Jan'09: Deputy Manager – Sales Support – UP, Jharkhand, Bihar, Chhattisgarh
- Presented case & convinced benefits of Organized Used Car Business in form of additional revenue to the State Govt. and advantages of legalizing used car transactions to the Govt. of Jharkhand & Bihar; obtained VAT reduction to 2% from 4% on used cars sales in Jharkhand and Slab wise as per Engine Capacity in Bihar
- Successfully launched 11 True Value dealer Outlets
- Successfully reduced Warranty Claim Ratio to Rs. 53/Vehicle (lowest in the country in 2007-08)
- Achieved 102% growth in Exchange Numbers (Highest growth in exchange penetration in the country 2007-08)
- Piloted implementation of ISO 9001:2000 in True Value dealerships. Obtained ISO Certification of 6 True Value Outlets; enhanced Customer Satisfaction to 93% by Post-sale Follow-up
- Led successful model specific exchange campaign for Swift (Diesel & Petrol), Zen Estilo, Maruti 800 Alto and SX4
- Administered channels sales through 19 Dealers and 15 MASSEs (Maruti Authorized Service Station)
- Piloted activities related to refurbishment/certification/after-sales/warranty, exchange and sales of pre-owned cars & revenue growth at dealers' workshop by refurbishment of pre-owned cars
- Organized Regional/Zonal Evaluator Skill Contest and Regional Sourcing Training Programs
- Secured CBH Trophy for Best Performing Region for 2007-08
- Conferred with “Managing Director's Best Performing Region” Award for 2006-07 from Mr. J. Khattar
- Received All India Best Suggestion Award for Mission 10K for year 2006-07
- Self-motivated, with a strong sense of personal responsibility.
- Adaptable and proficient in learning new concepts quickly and efficiently.
Education
Google Certificate - Fundamentals of Digital Marketing
06.2020
Certified Online Marketing Expert (COME) - undefined
Gen E Learning
01.2013
MBA - Marketing
All India Management Association (AIMA)
01.2001
B.Tech. - Mechanical
Z.H. College of Engg. & Tech.
01.1996
Diploma in AutoCAD - undefined
ICL
01.1995
Diploma Engineering - Mechanical
University Polytechnic
01.1991
Skills
- Strategic business planning
- Profit and loss management
- Vision & Thought Leadership
- Strategic Alliances & Partnership
- Stake Holder Management
- Revenue Generation & Business Growth
- Customer Experience
- Team development and leadership
- Client Relationship
Websites
Training
- Workshop on Pre-owned Vehicles Business in Dubai conducted by trainers from U.S. - International Used Car Market, Case Studies, Implementation of Best Practice and Building Certified Used Car Business
- Organized Training for Dealer Principals of India on Certified Pre-owned Vehicle Business .Conducted by Subject Matter Expert form UK
- “Steeping into Leadership Programme” at Indian School of Business (ISB), Hyderabad
- Executive Education Programme at IIM, Bangalore
CAREER TIMELINE (Recent 8)
- 1997-00: Escorts Yamaha
- 2000-02: LML
- 2003-09: Maruti Suzuki
- 2009-12: General Motors
- 2012-20: Eicher(VECV)
- 2021-22: Shriram
- 2022-23: Beekay
- Since 2023: Erisha
PREVIOUS EXPERIENCE IN A GLIMPSE
- Jun'00 – Dec'02 with LML Ltd., Kanpur as Deputy Manager (Quality Assurance) – Two-Wheeler Manufacturing
- Nov'97 – May'00 with Yamaha Motor India, Surajpur (Greater Noida) as Assistant Manager, Quality Assurance – Two-Wheeler Manufacturing
- Oct'96 – Sep'97 with G&T Diesel Controls Pvt. Ltd., New Delhi as Marketing Engineer
Certification
BQP Conducted by IRDA through (NIA) National Insuracne Academy.Certification Course completed under Insurance Institue of India (III)
Timeline
Vice President – Value Added Services (VAS)
Trucksup solutions Pvt Ltd (Parent company Ritco Logistics Limited)
07.2024 - Current
BQP Conducted by IRDA through (NIA) National Insuracne Academy.Certification Course completed under Insurance Institue of India (III)
06-2024
Associate Vice President – Network, Sales and Marketing
Erisha E Mobility
09.2023 - 07.2024
Chief Operating Officer
Beekay Group
10.2022 - 06.2023
All India Business Head (AVP)
Shriram Auto Mall India Limited
02.2021 - 10.2022
National Head Resale & Remarketing
Volvo Eicher
12.2020 - 10.2022
National Manager
General Motors
01.2009 - 12.2012
Growth Path
Maruti Suzuki India Limited
01.2003 - 01.2009
Certified Online Marketing Expert (COME) - undefined
Gen E Learning
MBA - Marketing
All India Management Association (AIMA)
B.Tech. - Mechanical
Z.H. College of Engg. & Tech.
Diploma in AutoCAD - undefined
ICL
Diploma Engineering - Mechanical
University Polytechnic
Google Certificate - Fundamentals of Digital Marketing
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