WANSHAN KHARWANLANG

PR & External Communications

• Led investor communications for funding rounds and annual disclosures, securing front-page coverage in Mint, ET and other top financial media to strengthen valuation narrative and investor confidence.
• Developed and executed annual PR AOPs aligned with business goals, contributing to a 40% YoY growth in earned media coverage and stronger CEO brand recall.
• Positioned new CEO as an industry thought leader through curated media placements and op-eds, resulting in a 3x increase in Tier-1 coverage within 6 months.
• Conceptualized and led the #BetterLives brand revamp campaign, achieving a 5x increase in national and regional media visibility and a 30% uplift in positive customer sentiment.
• Led global and domestic brand launches in MENA and SEA markets, generating over 100 media hits, and building brand recall among local stakeholders.
• Managed executive visibility programs, including leadership ghostwriting, strategic keynote placements, and media training, positioning CXOs as category leaders.
• Spearheaded efforts to win prestigious media and industry accolades, such as Startup of the Year by Agriculture Today (presented by Hon.). Agriculture Minister Shri Narendra Singh Tomar, the Mint ICON Award, and the Hurun India Unicorn Awards, among others.
• Managed government-focused communications and PR strategies for pivotal announcements, partnerships, and events. A notable highlight includes our partaking at the G20 Summit in New Delhi.
• Managed crisis communications, including CEO transition, using data-driven reputation monitoring tools to neutralize negative press and ensure transparent stakeholder messaging.

Internal Communications, Employer & Talent Branding

• Led a team of content specialists and designers managing internal communications, employee engagement, and online reputation management.
• Drove culture transformation initiatives that reduced attrition and improved employee satisfaction.
• Strengthened employer brand through social storytelling and executive visibility, contributing to 90% success rate in leadership hiring.
• Ninjacart secured the 22nd spot in LinkedIn's Top Startups 2021, driven by a comprehensive content and social media strategy.

• Led PR campaigns across India, US, and Europe by managing global PR agencies and media outreach.
• Built media visibility and thought leadership for senior leadership and key verticals.
• Crafted award-winning submissions including Company of the Year by Indo-American Chamber of Commerce and Golden Peacock Innovation Award.
• Led HR marketing campaigns for talent branding, recruitment, and employee engagement across global offices.
• Managed event planning, media roadshows, and PR coverage for AGMs, quarterly results, and internal events like TECHgium.

• Established leadership visibility through top-tier media interviews for founders and CEO.
• Launched multiple products and services, improving brand presence and media coverage.

• Clients: Infosys, Paperboat, SABMiller, ITC Foods, Narayana Health, Howard Johnson, Quess Corp, IGNCA, Qyuki, Zoiro.
• Designed and implemented strategic PR campaigns for multiple high-profile clients.
• Led client research and PR strategy development based on market trends and competitor analysis.
• Created crisis communication playbooks; led PR for YiPPee! Noodles during the Maggi crisis.

• Rotated across multiple outlets and managed high-standard service delivery.
• Used MICROS Property Management System for operations and guest services.