Waqar Ahmad Qazi
Summary
Possessing almost 5+ years of work experience majorly in Account management and Digital Marketing industry, as an Account Manager for Amazon Search Ads platform. Proficient in implementing processes, running test and learns, A/B Testing, UAT (User Acceptance Testing) / Beta Testing for new feature launches within the team across multiple marketplaces with NA region.
Overview
6
6
years of professional experience
Work History
Ads Performance Manager II
Amazon Development Centre India
12.2024 - Current
- Owning performance for 20 LCS accounts total revenue base of $250 MM
- Leveraged analytical tools to provide insight and enhance campaign performance.
Account Manager / Ads Performance Manager I
Amazon Development Center India Private Limited
01.2022 - 11.2024
- Responsible for Account Management and performance for 20 Large customer sales (Key accounts) within Amazon SA platforms , with a total revenue base of $190MM
- Driving SVP customer acquisition team goal for multi creative ads on Amazon
- Expert in Project & Product management for Sponsored Brands and its creatives on Amazon
- Responsible for build strategic mechanisms & content to drive brand and performance ensure synergy across the consumer funnel and cross functional teams across NA regions, with tracking mechanism in place
- Responsible for Initiate, build and lead efforts for all sales promotion related activities of new product launches across Amazon portfolio and ensure tracking mechanisms to evaluate results
- Expert in A/B testing for all new initiatives and Localization efforts across Video and Text for all products under sponsored ads
- Driving strategic campaign planning, development of digital campaigns and communication channels for effective deployment and media strategies
- Driving global rollout of digital campaigns to local NA markets, with major focus on operational and implementation details, and helping with localization and measurement capabilities
- Developed, maintained and utilized diverse client base.
Account Specialist
Amazon Development Center India
12.2020 - 01.2022
- Dealt with development of digital content focusing on online channels (display, OLV, search, etc.)
- Driven Ads optimization of Key accounts ($50MM revenue) on Amazon ads platform in North America and Europe region to improve performance on defined KPI's and meet marketing goals of advertisers
- Collaborated closely with Product marketing teams to determine levels of services for each branded ad product
- Dealt with ongoing mechanisms to streamline advertiser touchpoints for better customer experience
Associate Account Specialist
Amazon Development Centre India
06.2019 - 11.2020
- Amazon Ads Campaign setup for mid tier / new to platform advertisers.
- Onboard advertiser on multiple new ad products on Amazon ds platform.
- Create in point marketing plan to drive key KPI's for advertisers account.
Education
MBA - Marketing & International Business
Jain University
12.2019
BBA - Marketing
Bangalore University
12.2017
Skills
- Stakeholder management
- Performance analysis
- Negoatiation
- Business strategy
- Trend analysis
- Interpersonal communication
Languages
English
Arabic
Urdu
Disclaimer
I hereby confirm that the details mentioned above are 100% genuine and accurate as on the date of declaration.
Timeline
Ads Performance Manager II
Amazon Development Centre India
12.2024 - Current
Account Manager / Ads Performance Manager I
Amazon Development Center India Private Limited
01.2022 - 11.2024
Account Specialist
Amazon Development Center India
12.2020 - 01.2022
Associate Account Specialist
Amazon Development Centre India
06.2019 - 11.2020
BBA - Marketing
Bangalore University
MBA - Marketing & International Business
Jain University
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