WASEEM ABBAS JAFRI
Delhi
Summary
I firmly believe that everyone should harness the power of technology, rather than be left behind by it. This philosophy has driven me to pursue a career in Social Media Marketing, which I am convinced represents the future of global marketing. As an enthusiastic social media marketing professional with over 8 years of experience, I have honed my skills across various platforms, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest. I am adept at leveraging diverse media types, from live videos, video content, photos, and text. My true passion lies in building meaningful connections, one click at a time.
Overview
9
9
years of professional experience
Work History
Social Media Manager
Olivhealth Path Lab
Lucknow
01.2023 - Current
- Craft and implement comprehensive social media strategies to enhance brand awareness, engagement.
- Manage and oversee the creation of high-quality, brand-consistent content across all social platforms, including Instagram, Facebook, and LinkedIn.
- Plan, execute, and optimize organic campaigns across social media, focusing on healthcare branding and service promotion.
- Develop and execute branding initiatives across traditional and digital platforms, including print ads, brochures, and out-of-home (OOH) advertising.
- Monitor, manage, and respond to online feedback, reviews, and mentions to protect and enhance the company's reputation.
- Regularly track, analyze, and report social media performance metrics, ad campaign effectiveness, and branding initiatives.
Social Media Manager
Redcliffe Labs
New Delhi
06.2021 - 01.2023
- Work closely with the marketing team to develop social media campaigns that help achieve corporate marketing goals.
- Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams.
- Monitor the company's social media accounts and offer constructive interaction with users.
- Developed and implemented innovative social media strategies, resulting in a 200% increase in engagement and 500% growth in follower base.
- Created and curated dynamic content across multiple platforms, maintaining brand consistency and driving user engagement.
- Monitored social analytics to track key performance metrics, identify trends, and inform strategy adjustments, leading to improvement in reach and increase in conversions.
- Devised comprehensive social network strategies, expanding brand presence across new channels and demographics.
- Demonstrated measurable ROI through meticulous tracking and analysis of campaign performance data.
- Proactively engaged with audience comments, messages, and mentions to foster community growth and enhance brand reputation.
- Orchestrated the development and execution of a robust social media calendar, ensuring timely and relevant content delivery.
- Implemented effective online reputation management strategies, swiftly addressing and resolving customer inquiries and concerns.
- Cultivated and maintained relationships with key influencers, driving brand advocacy and amplifying reach.
- Utilized social listening tools to monitor conversations, identify emerging trends, and gather valuable insights for strategic decision-making.
- Produced engaging video content to enhance brand storytelling and increase audience interaction.
Social Media Manager
Justwords Consultant Pvt. Ltd
Gurgaon
03.2020 - 11.2020
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report
- Generate, edit, publish and share engaging content daily (e.g
- Original text, photos, videos and news)
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts' design (e.g
- Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
Social Media Manager
Daily Digital Pvt. Ltd.
New Delhi
01.2019 - 05.2020
- Social Listening, Social CRM, Social Analytics
- Regularly produce positive content for engagement with the audience
- Enhancing and building the organization's reputation by constantly measuring the effectiveness of your strategies
- Establish policies and procedures, systems and standards that will avoid any negative impacts on the organization
- Reaching out to dissatisfied customers is an important procedure to control negative reviews
- Research online to find out all the negative keywords associated with a brand
- Lead the management team in maintaining and improving the company's reputation
- Development of Positive Content, scheduled regular positive stories to build trust
- Engagement with the Audiences, based on positive attributes of the brand
Social Media Strategist
Cyber Media Research & Services Ltd
Gurgaon
05.2018 - 12.2018
- Design social media strategies to achieve marketing targets
- Manage, create and publish original, high quality content
- Administer all company social media accounts ensuring up-to-date content
- Liaise with writers and designers to ensure content is informative and appealing
- Collaborate with Marketing and Product development teams to create social 'buzz' regarding new product launches
- Facilitate client-company communication
- Prepare weekly and monthly reports
Senior Account Executive- Social Media
Aakriti Promotions Media Limited
New Delhi
02.2016 - 05.2018
- Managed all social media pages and create innovative blog posts to achieve reader satisfaction
- Assisted with management of client presence on varying social media platforms
- Generated invigorating social media content
- Worked closely with Government Clients like BSNL, MTNL, Department of Telecom and Khadi India
Education
MA - Mass Communication
Teerthankar Mahaveer University
Moradabad08.2015
BA (Hons) - Mass Media Writing
Jamia Millia Islamia University
New Delhi07.2012
Skills
- Social Media Management
- Content Research & Development
- Online Reputation Management
- Social Listening
- Influencer Marketing
- Brand Development
- Content Creation & Curation
- Social Media Strategy
- Analytics & Reporting
Clients Worked On
- Air India
- Amazon Basic
- BMW
- BSNL
- Adani
- Nestle
- MTNL
- Club Factory
- Hero Finance
- Korea Tourism Organization
Languages
- English
- Hindi
- Urdu
Timeline
Social Media Manager
Olivhealth Path Lab
01.2023 - Current
Social Media Manager
Redcliffe Labs
06.2021 - 01.2023
Social Media Manager
Justwords Consultant Pvt. Ltd
03.2020 - 11.2020
Social Media Manager
Daily Digital Pvt. Ltd.
01.2019 - 05.2020
Social Media Strategist
Cyber Media Research & Services Ltd
05.2018 - 12.2018
Senior Account Executive- Social Media
Aakriti Promotions Media Limited
02.2016 - 05.2018
MA - Mass Communication
Teerthankar Mahaveer University
BA (Hons) - Mass Media Writing
Jamia Millia Islamia University
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