WASIM AKRAM
AREA BUSINESS MANAGER
Varthur
Summary
Results-driven business professional with robust background in managing regional operations and optimizing business strategies. Adept at leading teams to achieve targets while fostering collaborative work environment. Reliable and adaptable, thriving in dynamic settings and focused on delivering results through strategic decision-making and relationship management.
Overview
19
19
years of professional experience
6
6
Languages
Work History
Area Business Manager
New Balance (HIGHWAY RETAIL LLP)
07.2024 - Current
- Developed and executed successful business plans that resulted in improved market share and profitability within the region.
- Boosted brand growth by devising strategic network and marketing tactics.
- Collaborated with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
- Expanded regional presence by researching potential markets, developing strategic partnerships, and opening new locations.
- Implemented cost-cutting measures across the region that led to significant savings without compromising service quality or employee satisfaction.
- Increased customer satisfaction with timely resolution of escalated issues and proactive communication on product updates.
- Motivated regional staff to achieve ambitious sales targets by establishing a competitive incentive structure and celebrating team accomplishments.
- Supervised staff to optimize brand expansion initiatives and productivity.
- Optimized inventory management systems for reduced stock discrepancies, minimizing losses due to shrinkage or obsolescence.
- Streamlined operational processes for increased efficiency by identifying areas of improvement and implementing necessary changes.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Identified and communicated customer needs to supply chain capacity and quality teams.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
Area Business Manager
World Of Titan (CS TRADERS)
05.2022 - 07.2024
- Recruiting, training, supervising and appraising staff
- Implement business strategies to achieve monthly and annual goals
- Analyze business results and recommend improvements for business plans.
- Develop area specific business plan for profitability while complying with the needs of local market
- Implement business policies and programs for smooth operations
- Managing budgets
- Maintaining statistical and financial records
- Dealing with customer queries and complaints
- Overseeing pricing and stock control
- Maximizing profitability and setting/meeting sales targets, including motivating staff to do so
- Ensuring compliance with health and safety legislation
- Preparing promotional materials and displays
- Liaising with head office
- Inventory management and purchasing
- Guide the team in completing their tasks successfully.
- Analyzed market trends and competitor activities, adjusting strategies to maintain a competitive edge.
- Conducted regular business reviews with team members, identifying areas for improvement and growth opportunities.
- Delivered consistent revenue growth by executing targeted marketing campaigns tailored to specific client needs.
Cluster Manager
SKECHERS (XL RETAIL PVT LTD)
10.2018 - 04.2022
- Managed inventory control, cash control, and store opening and closing procedures.
- Assisted with hiring, training and mentoring new staff members.
- Managed daily operations to ensure smooth functioning of the store, maintaining a clean, safe environment for customers and employees.
- Completed point of sale opening and closing procedures.
- Improved customer satisfaction through staff training in customer service and product knowledge.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Maximized sales by creating innovative visual merchandising displays and store layouts.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Increased store profitability by implementing cost-saving measures and efficient inventory management strategies.
- Managed financial aspects of store operations, including budget planning, expense tracking, and accurate record-keeping to maintain fiscal responsibility.
Store Manager
LEVIS STRAUSS & Co. (EMDEE Apparels Pvt Ltd)
06.2017 - 09.2018
- Working as Store Manager in Levis Strauss & co. (EMDEE Apparels Pvt Ltd) at various locations in Bangalore.
- People Management, team of 6 sales executive.
- Discussing with the team on their everyday achievements, target and KPI's.
- Coaching and Training the team on a day to day basis.
- Interfacing with customers, mapping their requirements & handling product customization.
- Complete schedules and assign duties and responsibilities to the store’s staff.
- Maintaining and increasing standards of customer support.
- Planning and implementing activities in the store to delight customers.
- Working on like to like growth and degrowth and planning the action point for the week.
- Coordinating with the Merchandiser on a weekly basis for proper optimization of the stocks.
- Controlling Shrinkage.
- Maintaining store VM.
Sales Executive
Pai Commercial International Trading co.
01.2014 - 04.2017
- Company Overview: Exclusive distributor & stockist of cable laying equipment of SEI INTERNATIONAL UK for all Gulf countries near tourist club area Navy gate, Abu Dhabi, UAE.
- Handling calls, responding to receive faxes and e-mails and answering enquiries as appropriate.
- Dealing with customers affably and with a good gesture.
- Preparing quotations in excel format as per the customers enquiry and sending through email or sending as per customers requirement.
- Preparing purchase order, sales invoice, delivery order, receipt voucher.
- Preparing weekly, Monthly progress & sales reports
- Maintaining a database for both potential & actual customers.
Store Manager
ADIDAS (Venkateshwara Enterprises)
09.2010 - 11.2013
- Working as Store Manager in ADIDAS (Venkateshwara Enterprises) at various locations in Bangalore.
- People Management, team of 6 to 7 members.
- Discussing with the team on their everyday achievements, target and KPI's.
- Coaching and Training the team on a day to day basis.
- Interfacing with customers, mapping their requirements & handling product customization.
- Complete schedules and assign duties and responsibilities to the store’s staff.
- Maintaining and increasing standards of customer support.
- Planning and implementing activities in the store to delight customers.
- Working on like to like growth and degrowth and planning the action point for the week.
- Coordinating with the Merchandiser on a weekly basis for proper optimization of the stocks.
- Controlling Shrinkage.
- Maintaining store VM.
Assistant store Manager
ADIDAS (Venkateshwara Enterprises)
12.2008 - 01.2010
- Working as ASM (Assistant Store Manager) in ADIDAS (Venkateswara Enterprises) at Indiranagar 100ft Road in Bangalore.
- Discussing with the team on their everyday achievements, target and KPI's in case of absence of store manager.
- Controlling Shrinkage.
- Maintaining store VM.
- Handling queries and complaints of the customers.
Sales executive
09.2006 - 11.2008
- Worked as a sales executive.
- Attending the Customer.
- Stock management & analysis for better merchandising.
- Visuals merchandising, keenly observing the competition and responding accordingly.
- Monitoring the overall functioning of processes, identifying improvement areas and implementing adequate measures to maximize customer satisfaction.
- Inventory management.
- Keeping good relations & co-ordination with the management & staff.
- Prepare daily sales & stocks reports.
- Coordinate special promotions and events.
- Understand the requirement and need to present a new collection for the organization.
- Coordination all production information & problems with staff.
Education
Diploma -
Jetking Certified Hardware and Network Engineering
01.2011
Higher secondary - undefined
Govt. Junior PU College Mudigere
01.2006
High School - undefined
Govt. Junior High School Mudigere
01.2004
Skills
Sales management
Effective communication
Relationship building
Sales coordination
Sales targeting
Adaptability
Competitor analysis
Territory management
Key account management
Training development
Interests
Listening to music, Playing Cricket
Learnings
- Customers always come first.
- Handling store in absence of SM.
- Logistics.
- Store day to day operations.
- Visual Merchandise activities.
- Ability to help store managers in managing inventory to achieve sales objectives.
- To generate the need of the Customer.
- Cross selling.
- Up-selling.
- Visual Merchandising.
Disclaimer
I confirm that the information provided by me is true to the best of my knowledge and belief. Place: Date: WASIM AKRAM
Timeline
Area Business Manager
New Balance (HIGHWAY RETAIL LLP)
07.2024 - Current
Area Business Manager
World Of Titan (CS TRADERS)
05.2022 - 07.2024
Cluster Manager
SKECHERS (XL RETAIL PVT LTD)
10.2018 - 04.2022
Store Manager
LEVIS STRAUSS & Co. (EMDEE Apparels Pvt Ltd)
06.2017 - 09.2018
Sales Executive
Pai Commercial International Trading co.
01.2014 - 04.2017
Store Manager
ADIDAS (Venkateshwara Enterprises)
09.2010 - 11.2013
Assistant store Manager
ADIDAS (Venkateshwara Enterprises)
12.2008 - 01.2010
Sales executive
09.2006 - 11.2008
Higher secondary - undefined
Govt. Junior PU College Mudigere
High School - undefined
Govt. Junior High School Mudigere
Diploma -
Jetking Certified Hardware and Network Engineering
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