Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

WASIMARIF MALEK

Bengaluru

Summary

Dynamic Lead Software Engineer at UST Global with expertise in Adobe Analytics and KPI alignment. Proven track record in implementing end-to-end analytics solutions, enhancing data-driven decision-making. Skilled in Swift and Agile methodologies, fostering collaboration across teams to optimize performance and drive impactful results.

Overview

13
13
years of professional experience

Work History

Lead Software Engineer

UST Global
Bengaluru
06.2021 - Current
  • Implemented end-to-end mobile and web analytics solutions using tools such as Adobe Analytics and Amplitude, covering tracking design, technical implementation, and validation.
  • Led analytics lifecycle activities: gathered business requirements via stakeholder questionnaires, created Business Requirements Documents (BRDs), mapped variables, and developed detailed Data Capture Plans.
  • Configured Adobe Analytics report suites, including custom events, eVars, props, and success metrics, aligned with business goals, and KPIs.
  • Created and maintained processing rules in Adobe Analytics to optimize data collection and streamline reporting across different marketing channels.
  • Conducted pre- and post-production validation of analytics tags using debugging tools such as Charles Proxy, ensuring accurate and consistent data capture.
  • Collaborated with engineering teams to support custom analytics implementations using JavaScript SDKs (Web), Adobe Launch, and mobile SDKs (iOS/Android).
  • Possess a strong understanding of key business metrics and KPIs, enabling the creation of actionable dashboards and reports that support data-driven decision-making.
  • Partnered with QA teams to define and execute test cases for analytics validations, reducing tagging defects in production releases.

Senior Software Engineer

Helios Solutions
Vadodara
03.2017 - 02.2021
  • Experience in creating a tag plan for a mobile application.
  • Implement analytics with the iOS application.
  • Working on Adobe Analytics and tag plan verification.

Senior Software Engineer

Freelance
Vadodara
12.2013 - 03.2017
  • Skilled in Swift, SwiftUI, Firebase Analytics, Adobe Analytics, and Unit Testing.
  • Developing iOS applications with MVVM architecture.
  • Architected an NFC payment gateway, enhancing transaction security via SSL pinning and FCM, impacting users.
  • Good understanding of Bluetooth (BLE) architecture for mobile applications to work closely with connected devices

Senior iOS Developer

Diginzant Technologies
Surat
06.2013 - 12.2013
  • developing iOS application with Objective - C
  • MVC Architecture

iOS Developer

Alpha Dezine
Vadodara
06.2012 - 06.2013
  • Developed business applications for the iOS platform.
  • Understanding the iOS and Apple Guidelines

Education

Master of Computer Application -

Gujarat Technological University
06.2012

Skills

  • Adobe Analytics and data visualization
  • Amplitude Analytics
  • KPI alignment and data analysis
  • Tag plan for mobile application
  • Agile and Scrum methodologies
  • Swift, SwiftUI, and Objective-C
  • MVC, MVVM, and VIPER Architecture
  • Unit and API testing
  • Security protocols
  • Networking

Accomplishments

  • Awarded and recognized for work on Adobe Analytics
  • Awarded for contribution in data moderation and star of the team
  • Lead a team of experienced developers, and successfully deliver critical projects
  • Enhance performance with data analysis
  • Increase performance and reduce bugs by using the latest technologies and the best approach
  • Contributed to solutions that work on both mobile platforms

Timeline

Lead Software Engineer

UST Global
06.2021 - Current

Senior Software Engineer

Helios Solutions
03.2017 - 02.2021

Senior Software Engineer

Freelance
12.2013 - 03.2017

Senior iOS Developer

Diginzant Technologies
06.2013 - 12.2013

iOS Developer

Alpha Dezine
06.2012 - 06.2013

Master of Computer Application -

Gujarat Technological University

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WASIMARIF MALEK