Dakshita Shettigar
Pune
Summary
A dynamic thinker with a track record of successfully managing diverse projects, including event participations, brand launches, content management, campaign support, and website developments. Excited about leveraging this expertise to add to the company's growth while experiencing the same professionally.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Lead - Advertising, Brand & Social
Bajaj Finserv Direct Ltd.
Pune
01.2023 - Current
- Managed the company’s participation as a sponsor and exhibitor for events like the Global Fintech Fest
- Negotiated cost-effective sponsorship opportunities, collaborating seamlessly with event organizers and vendors
- Successfully oversaw the end-to-end branding of the company’s new workplace at Pune, reinforcing the brand identity
- Worked from ground zero on developing a new Website, LinkedIn page and Brand representation for the Digital Technology Services unit of the company
- Led the review of Visual designs, validation with UAT, for website building and go-live
- Ran targeted LinkedIn campaigns for lead generation, engagement, and performance optimization
- Developed and executed B2B marketing strategies focusing on events, kiosk branding and pre-sales collaterals
- Helped frame the Long Range Strategy (LRS) for the marketing of DTS unit, envisioning goals and initiatives within allocated resources and budget
Manager - Digital Marketing & Content
Bajaj Finserv Direct Ltd.
Pune
07.2021 - 12.2022
- Oversaw marketing campaigns collaboratively with diverse teams, ensuring punctual delivery of planned and ad-hoc creatives across various business verticals
- Developed a detailed SOP document for Campaign Collateral Management, securing recognition in a documentation contest
- Monitored and analyzed key performance metrics, such as email open rates, click-through rates(CTR), and lead generation to enhance overall marketing efficacy
- Edited and optimized SEO-driven blogs and articles for impactful website publication
- Authored critical, time-sensitive updates on content and design using AEM to manage website content
- Developed monthly content structure, handled creation, review, editing, optimization, and go-live to ensure consistent and timely delivery
Senior Content Writer
Performics.Convonix (Publicis Groupe)
04.2019 - 06.2021
- Managed end-to-end campaigns, encompassing timeline setup, keyword analysis, theme ideation, and creation of SEO-optimized hero blogs
- Analyzed analytics to produce monthly SEO-driven hero blogs on diverse topics, consistently meeting tight deadlines
- Recognized with client appreciation and designated as the exclusive permanent writer and direct point of contact
- Selected for dedicated SEO training, expanding expertise beyond content management
- Developed monthly content strategy and calendar
- Analyzed top-ranking keywords to shape content for optimal performance
- Extracted website traffic and user engagement data for monthly analysis to track month-over-month blog performance for improvement
Creative Content Writer
Stylus Solutions
04.2018 - 05.2019
- Created SEO-optimized blogs covering diverse topics and headlines for Shoppers Stop
- Managed expectations between clients and team for a project with daily deliverables
- Received client appreciation for punctual delivery of impactful content
- Generated newsletter ideas, ensuring a smooth flow for monthly publication for House of Hiranandani
- Independently managed project, adapting to evolving client requirements for final newsletter creation
Senior Software Analyst
Capgemini India
03.2016 - 01.2018
- Developed Web Service applications
- Deployed applications on WebLogic server
- Managed configurations of the applications on Oracle Enterprise manager
- Handled the Knowledge Management content portal of the production line team
- Discussed client and design requirements to be incorporated in the Production Line releases
- Built and debugged Linux server container apps on Docker
Education
BE (IT) -
SIES GST (Mumbai University)
HSC -
Mithibai Junior college (MSBSHSE)
Skills
- Digital Marketing
- Content Strategy
- Content Development
- SEO Optimization
- Branding and Advertising
- Brand Awareness
- Event Marketing
- LinkedIn Campaigning
- Campaign Support
- Website Development
- Creative Direction
- Google Analytics
- JIRA
- AEM
Certification
- 0 to Hero ChatGPT Marketing + Advertising + Content Creation by Udemy
- Great Writing with ChatGPT by Udemy
Languages
English
First Language
Hindi
Proficient (C2)
C2
Tulu
Intermediate (B1)
B1
Marathi
Intermediate (B1)
B1
Affiliations
- Earned the Silver medal in the Badminton championship at X-Tech Capgemini
- Secured second prize in INFINITY’15, an inter-collegiate Technical Paper Presentation event
- Won the 2 prize in the annual inter-collegiate festival, Tatva Moksh Lakshya, for Envy Fashion Show Event
- Appointed as the Joint Secretary for IETE Students’ Forum in SIESGST
- Spearheaded the Publicity team for the national-level event, Techxter 2.0
Timeline
Lead - Advertising, Brand & Social
Bajaj Finserv Direct Ltd.
01.2023 - Current
Manager - Digital Marketing & Content
Bajaj Finserv Direct Ltd.
07.2021 - 12.2022
Senior Content Writer
Performics.Convonix (Publicis Groupe)
04.2019 - 06.2021
Creative Content Writer
Stylus Solutions
04.2018 - 05.2019
Senior Software Analyst
Capgemini India
03.2016 - 01.2018
BE (IT) -
SIES GST (Mumbai University)
HSC -
Mithibai Junior college (MSBSHSE)
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