Wilson Mascarenhas

• Spearheading the Go-To-Market (GTM) strategy for JioBlackRock's launch and growth in fintech.
• Crafting and executing a brand strategy to position JioBlackRock as a trusted wealthtech platform.
• Leading social media marketing to establish a strong and consistent brand presence.
• Managing online reputation (ORM) with proactive and responsive communication.
• Shaping the creative strategy aligned with campaign goals and audience insights.
• Driving performance marketing and SEO initiatives to boost customer acquisition and engagement.
• Leading content marketing efforts across owned and paid channels to build thought leadership and drive traffic.
• Overseeing agency management for seamless collaboration across creative, media, and influencer partnerships.

• In-charge of overhauling ZEE5s social media marketing efforts, extending across various digital channels.
• Crafted a comprehensive social media and content strategy for market entry to achieve 44% growth in community and 10X growth in content engagement on Instagram - the focused platform for the brand.
• Collaborate with cross-functional teams to amplify content demand through social marketing campaigns.
• Developed and manage YouTube monetization strategy for ZEE5 India channel, achieving 5X growth in 12 months.
• Spearheaded innovation and audience engagement on all social media channels to generate interest and intent to watch.
• Orchestrated user acquisition, engagement, and retention through strategic investments across platforms.
• Demonstrated proficiency in expanding online networks and boosting traffic and followers on social media profiles.
• Established a network of agencies and content creators to meet brand needs and collaborated closely with them.
• Budgetary planning and measuring cost effectiveness to gauge return on investments.

• Lead for social media marketing of all brands within Dream Sports.
• Setup the entire social media marketing & ORM function for Dream11 followed by FanCode/Shop, Dream Set Go.
• Created strategy and executed digital brand campaigns to deliver ROI.
• Created dedicated user groups to cultivate brand champions and encourage user-generated content.
• Built social listening & crisis management framework. Managed several crises on social media platforms.
• Setup robust agency network for all digital requirements.
• Notable influencer campaigns for Indian Premier League and ICC Cricket World Cup.
• First Indian brand collaboration with an international influencer - Khaby Lame feat.Viraj.
• First brand to partner with Yashraj Mukhate for a brand jingle.
• Notable viral campaigns/trends: #YeMainKarLetaHoon, #MakeItInteresting, #Dream11PeDimaag & #AreYouEven.

• Setup an in-house digital agency to service network channels.
• Digital marketing for India and APAC region channels - social media, media planning, influencer outreach, community building, partnerships.
• Channels managed- Zee Talkies, Zee Yuva, Zee Tv, Living Foodz, &Flix, Zee JLF, Noiz.

End-to-end learning and understanding of digital & social media, right from conceptualisation to

execution. Experience in social media, website development, influencer outreach, email marketing, SMS

push, publisher tie-ups and content creation

• Minority Brand Creation | Business Director - Digital Services (Apr 2016 - Nov 2016)
• Everymedia Technologies | VP - Digital (Mar 2015 - Apr 2016)
• Techshashtra | Business Manager - Digital (Nov 2012 - Mar 2015)
• Zapak Digital Entertainment | Deputy Manager - Operations (Jul 2011 - Oct 2012)
• Mirum | Manager - Social Media (Jun 2010 - Jul 2011)