YAMAN DALAL
Delhi
Summary
Associate - Decision Science at Axtria with 2+ years of experience in data analytics, marketing mix modeling, and dashboard development, seeking full-time Data Analyst / Business Intelligence roles.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Associate - Decision Science
Axtria
07.2023 - Current
- Led Marketing Mix Modeling (MMM) for pharmaceutical brands, applying Linear Mixed Effects (LME) modeling to improve territory-level strategies.
- Improved marketing spend efficiency by 10% through analysis of digital channel performance using Adobe Analytics.
- Built and deployed a Power BI dashboard (DEED) used by 100+ field teams to guide HCP engagement.
- Integrated multiple data sources to track engagement efficiency, highlighting region-wise performance and supporting strategic alignment between field activity and marketing recommendations.
- Automated reporting pipelines using SQL and Power Query, ensuring timely and accurate data delivery.
- Delivered monthly performance reports on visits, bounce rate, and conversions; supported optimization strategies.
- Translated complex datasets into actionable insights for strategic planning across field and marketing teams.
- Highlighted traffic drop-offs, content performance, and user engagement trends, enabling stakeholders to optimize landing pages and reallocate budget across channels.
Education
M.sc - Financial Economics
Gokhale Institute of Politics And Economics
01.2023
B.A - Economics
University of Delhi
01.2020
Skills
- SQL
- Python
- Power BI
- Excel (Pivot Tables, Power Query)
- Adobe Analytics
- ROI Analysis
- Marketing Mix Modeling (MMM)
- Analytical Thinking & Problem Solving
- Business Communication & Data Storytelling
- Cross-functional Collaboration
- Stakeholder Management
Certification
- Accenture Virtual Experience- Data analyst
- JP Morgan Chase Virtual Experience- Consulting & Investment Banking
Timeline
Associate - Decision Science
Axtria
07.2023 - Current
M.sc - Financial Economics
Gokhale Institute of Politics And Economics
B.A - Economics
University of Delhi
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