Yamini Agrawal
Raipur,
Summary
Experienced Senior Business Analyst with over 5 years of expertise in ecommerce analytics. Proficient in analyzing vast datasets to derive actionable insights and drive strategic decision-making in the ecommerce domain. Skilled in identifying trends, optimizing marketing campaigns, and enhancing customer experiences. Demonstrated ability to lead cross-functional teams and leverage various analytical tools and methodologies to deliver measurable business outcomes. Passionate about leveraging data-driven approaches to optimize revenue generation and improve overall business performance in ecommerce settings
Overview
5
5
years of professional experience
Work History
Senior Business Analyst
Bloomreach Inc.
Bangalore
02.2022 - Current
- Provided strategic insights to America's Second Largest healthcare company's Product and Merchandising team through analysis of large-scale datasets, facilitating informed decision-making and strategic planning
- Conducted thorough trend analysis encompassing Mother's Day, Taylor Swift & Barbie popularity, Back to School, and Holiday trends, utilizing large-scale datasets to unveil unforeseen insights. These analyses were instrumental for the company's Leadership team, showcasing our industry acumen through website articles, social media posts, podcasts, and various communication channels.
- Partnered with global brands that directly represents 25% of all online retail e- commerce experiences across US & UK providing tailored data analytics support leveraging large scale data
- Played a pivotal role in securing competitive A/B tests, resulting in approximately $500K in ARR deals by delivering timely data insights leveraging both Bloomreach and customer's data sources such as Google and Adobe Analytics, driving optimizations and informed decision-making
Lead Business Analyst
Mu Sigma Inc.
Bangalore
10.2019 - 02.2022
- Lead a team of 8 Business Analysts providing analytics support for a leading Marketing & Advertising agency in Australia. Responsible for overseeing analytics for digital campaigns serving FMCG brands, contributing to revenue generation surpassing $1 million
- Offering deep insights into customer behavior by analyzing seasonality, purchase patterns, brand loyalty, basket mix etc. by utilizing various methods such as Cohort Analysis, YoY Trends, and Market Basket Algorithm to derive actionable insights. These insights inform strategic decisions for customer acquisition and retention
- Developed and enhanced multiple value-added, reusable PCA reports instrumental in evaluating the efficacy of Digital Marketing Campaigns, resulting in a 5X increase in deliverables
- Managing both internal and external cross-functional teams for a prominent Loyalty Partner, overseeing the launch and assessment of diverse Multi-Channel Campaigns to gauge their effectiveness
Education
B.E. - Electronics & Communication
Shri Ramdeobaba College of Engineering & Management
05-2019
Skills
- SQL
- Python
- Google Analytics
- Adobe Analytics
- Data Extraction
- Data Visualization
- Google Suite
- MS Excel
- AWS/Redshift
- Big Query
- Snowflake
- Client Communication
- Documentation
Linkedin Blogs
- Mother's Day 2024 - https://www.linkedin.com/posts/bloomreach_commerce-compass-insights-mothers-day-trends-activity-7202020948324093953-T4tj?utm_source=share&utm_medium=member_desktop
- April 2024 Industry Trend - https://www.linkedin.com/posts/bloomreach_commerce-compass-insights-april-2024-activity-7196957425923489794-yQQf?utm_source=share&utm_medium=member_desktop
- Barbie Popularity 2023 - https://www.linkedin.com/posts/bloomreach_theedge-newsletter-bloomreach-activity-7194382874429530112-itpQ?utm_source=share&utm_medium=member_desktop
- Commerce Compass Nov'23 - https://www.linkedin.com/posts/bloomreach_commerce-pulse-activity-7130908113104240641-zXIB?utm_source=share&utm_medium=member_desktop
Expertise
- Ad Hoc Reporting
- Problem Solving
- A/B Testing
- Business Insights
- Strategic Data Analysis
- Key Metrics
- Industry and Customer Insights and Trend Analysis
- Pre/Post Analysis
- Test/Control Analysis
- Project Management
- Leadership
Accomplishments
- Alan Turing Analyst of the Year Award, Bloomreach (Mar'23) - "First analyst to start delivering regular performance reports and insights to a customer post integration. Has earned the customer’s trust and become an integral part of the ongoing services engagement"
- Spot Award, Mu Sigma (Jun'21) - For exhibiting immense responsibility with respect to Project Delivery, Client Relationship, Business & Technical Knowledge
Timeline
Senior Business Analyst
Bloomreach Inc.
02.2022 - Current
Lead Business Analyst
Mu Sigma Inc.
10.2019 - 02.2022
B.E. - Electronics & Communication
Shri Ramdeobaba College of Engineering & Management
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