Yamini Agrawal
Raipur
Summary
Analytics leader with 6+ years of experience owning ecommerce and marketing analytics across reporting, insights, trend analysis, experimentation, attribution, and customer behavior. Trusted to take end-to-end ownership of analytics outcomes, partner candidly with senior stakeholders, and influence strategy, budget decisions, and revenue growth. Proven people leader with a track record of building and scaling high-performing analytics teams, delivering executive-ready narratives, and translating complex data into clear, actionable business direction
Overview
6
6
years of professional experience
2
2
Marketing Analytics
4
4
ECommerce Analytics
4
4
Building High Performing Teams
Work History
Associate Manager - Analytics
Acadia.io
10.2024 - Current
- Analyzed data using advanced SQL to identify patterns in customer segmentation and lifecycle analysis, delivering actionable insights for targeted marketing campaigns that generated over $50K in ARR
- Led weekly, monthly, and quarterly business reviews with senior stakeholders, presenting insights in a business-friendly manner including KPI trends, variance analysis, and data-driven recommendations that shaped campaign strategies and budget optimization
- Mentored junior analysts on SQL best practices, Tableau visualization techniques, and communication skills for presenting insights to clients, enhancing team technical proficiency and delivery quality
- Developed and maintained Tableau and ThoughtSpot dashboards for multiple clients following BI best practices, delivering actionable insights on media performance, campaign effectiveness, and revenue metrics
- Performed ad-hoc analysis and client-facing reporting, collaborating cross-functionally with Paid Media, Sales, Marketing, and Finance to deliver data-driven insights that optimized budget allocation
Senior Business Analyst
Bloomreach Inc.
Bangalore
02.2022 - 09.2024
- Provided strategic insights to America's Second Largest healthcare company's Product and Merchandising team through analysis of large-scale datasets, facilitating informed decision-making and strategic planning
- Conducted thorough trend analysis encompassing Mother's Day, Taylor Swift & Barbie popularity, Back to School, and Holiday trends, utilizing large-scale datasets to unveil unforeseen insights. These analyses were instrumental for the company's Leadership team, showcasing our industry acumen through website articles, social media posts, podcasts, and various communication channels.
- Partnered with global brands that directly represents 25% of all online retail e- commerce experiences across US & UK providing tailored data analytics support leveraging large scale data
- Played a pivotal role in securing competitive A/B tests, resulting in approximately $500K in ARR deals by delivering timely data insights leveraging both Bloomreach and customer's data sources such as Google and Adobe Analytics, driving optimizations and informed decision-making
Lead Business Analyst
Mu Sigma Inc.
Bangalore
10.2019 - 02.2022
- Lead a team of 8 Business Analysts providing analytics support for a leading Marketing & Advertising agency in Australia. Responsible for overseeing analytics for digital campaigns serving FMCG brands, contributing to revenue generation surpassing $1 million
- Offering deep insights into customer behavior by analyzing seasonality, purchase patterns, brand loyalty, basket mix etc. by utilizing various methods such as Cohort Analysis, YoY Trends, and Market Basket Algorithm to derive actionable insights. These insights inform strategic decisions for customer acquisition and retention
- Developed and enhanced multiple value-added, reusable PCA reports instrumental in evaluating the efficacy of Digital Marketing Campaigns, resulting in a 5X increase in deliverables
- Managing both internal and external cross-functional teams for a prominent Loyalty Partner, overseeing the launch and assessment of diverse Multi-Channel Campaigns to gauge their effectiveness
Education
B.E. - Electronics & Communication
Shri Ramdeobaba College of Engineering & Management
05-2019
Skills
- SQL
- Python
- Google Analytics
- Adobe Analytics
- Data Extraction
- Data Visualization
- Google Suite
- MS Excel
- AWS/Redshift
- Big Query
- Snowflake
- Client Communication
- Documentation
Linkedin Blogs
- Mother's Day 2024 - https://www.linkedin.com/posts/bloomreach_commerce-compass-insights-mothers-day-trends-activity-7202020948324093953-T4tj?utm_source=share&utm_medium=member_desktop
- April 2024 Industry Trend - https://www.linkedin.com/posts/bloomreach_commerce-compass-insights-april-2024-activity-7196957425923489794-yQQf?utm_source=share&utm_medium=member_desktop
- Barbie Popularity 2023 - https://www.linkedin.com/posts/bloomreach_theedge-newsletter-bloomreach-activity-7194382874429530112-itpQ?utm_source=share&utm_medium=member_desktop
- Commerce Compass Nov'23 - https://www.linkedin.com/posts/bloomreach_commerce-pulse-activity-7130908113104240641-zXIB?utm_source=share&utm_medium=member_desktop
Expertise
- Ad Hoc Reporting
- Problem Solving
- A/B Testing
- Business Insights
- Strategic Data Analysis
- Key Metrics
- Industry and Customer Insights and Trend Analysis
- Pre/Post Analysis
- Test/Control Analysis
- Project Management
- Leadership
Accomplishments
- Alan Turing Analyst of the Year Award, Bloomreach (Mar'23) - "First analyst to start delivering regular performance reports and insights to a customer post integration. Has earned the customer’s trust and become an integral part of the ongoing services engagement"
- Spot Award, Mu Sigma (Jun'21) - For exhibiting immense responsibility with respect to Project Delivery, Client Relationship, Business & Technical Knowledge
Timeline
Associate Manager - Analytics
Acadia.io
10.2024 - Current
Senior Business Analyst
Bloomreach Inc.
02.2022 - 09.2024
Lead Business Analyst
Mu Sigma Inc.
10.2019 - 02.2022
B.E. - Electronics & Communication
Shri Ramdeobaba College of Engineering & Management