Yamini Shah
Mumbai
Summary
Self-starter, analytically driven with a high focus on data.
Enterprise business expansions, building and nurturing relationships with customers, investor community, SME/MSME segment.
Brand positioning and strategic marketing, community & partnerships.
Consumer-centric, practical experience in growing companies, scaling ecosystem in collaboration with internal stakeholders and partners.
Supported new and existing clients in maintaining ongoing alliances by collaborating with tech teams to implement new solutions.
Overview
8
8
years of professional experience
Work History
Assistant Vice President
1 Finance
Mumbai
08.2023 - Current
- Strategic Partnerships: Built the role from scratch, establishing partnerships with Multinational Corporations (MNCs), FMCG companies, and universities
- Driving B2B acquisition pipelines and expanding the company’s market presence
- Key partnerships included companies like Spotify, Wella, DHL, Borosil, Schbang and several other companies, as well as universities such as Marwadi University and Lovely Professional University
- Initiated and secured the first revenue from the accounts I managed for these companies
- Customer Engagement & B2C Marketing: Designed and executed customer-centric marketing campaigns, fostering trust in financial planning services, increasing customer retention, and driving loyalty
- Community Building: Led initiatives to establish professional communities by developing intellectual property (IP) for HR-focused events
- These efforts positioned the company as a key industry partner, strengthened national B2B relationships, and supported both ATL and BTL activities
- Revenue Growth & Conversion Optimization: Enhanced lead generation processes, optimized conversion strategies, and significantly boosted customer acquisition and revenue outcomes
- Brand Leadership: Directed community-driven campaigns and industry events, elevating the company’s standing as a thought leader in financial planning and HR domains
Sr Manager
Partnerships, Alliances – CIFDAQ
08.2021 - 07.2023
- Led strategic partnerships and alliances with global B2B and enterprise organizations, focusing on Web3 companies for cross-branding and ecosystem integration
- Developed and executed GTM sales strategies, community campaigns, and brand-building exercises, resulting in expanded market presence and client engagement
- Drove brand awareness through events, ad campaigns, and ATL-BTL activities.
- Collaborated with blockchain companies, payment gateways, wallets, exchanges, media partners, and NFT/gaming projects to integrate into CIFDAQ’s ecosystem
- Built and nurtured relationships with investors, corporate clients, and family offices, driving capital acquisition and aligning with company growth objectives
- Accelerated coin sales and achieved a $25,000 growth round through strategic sales and networking initiatives
- Directed social media scaling, influencer partnerships, and community-centric marketing strategies, utilizing real-time data for impactful campaigns
- Represented CIFDAQ at global Web3 events, roundtable discussions, and networking opportunities, establishing a strong industry presence
- Proficient in lead generation, cold outreach, client presentations, and fostering relationships with key decision-makers to drive business growth
Client Relationship Manager
KYC Events
Mumbai
04.2017 - 03.2021
- Built and maintained long-term relationships with key clients, addressing concerns and ensuring satisfaction.
- Scheduled regular client meetings and managed multiple projects simultaneously with efficiency.
- Consistently met and exceeded sales revenue targets through strategic planning and execution.
- Demonstrated customer-oriented approach and problem-solving skills, managing HNI client accounts across Gold, Diamond, and Finance industries.
- Proficient in deal closures, delivering impactful presentations, team management, project planning, and operations oversight.
- Generated leads through diverse methods, including cold calling, client meetings, product presentations, and referrals.
- Managed accounts for Zuri Bridal Wear, successfully securing collaborations with Aza and Pernia.
- Conceptualized and executed international weddings and events in Dubai, Malaysia, and Thailand.
Education
MBA (Pursuing) -
Amity University
01.2025
Bachelor’s Degree - Arts
University of Mumbai
01.2018
Skills
- Strategic Partnerships & Alliances, Enterprise Sales, Business Development
- Decision making & judgment
- Organizational development
- Corporate communications
- Effective relationship building
- Cross-functional team leadership
Timeline
Assistant Vice President
1 Finance
08.2023 - Current
Sr Manager
Partnerships, Alliances – CIFDAQ
08.2021 - 07.2023
Client Relationship Manager
KYC Events
04.2017 - 03.2021
MBA (Pursuing) -
Amity University
Bachelor’s Degree - Arts
University of Mumbai
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