Yaminisri Sridhar

Project 1: SSCG Media

• Maintained and optimized dashboards in Datorama for multiple global brands.
• Conducted QA and reconciliation of dashboard data with raw campaign data.
• Streamlined data cleaning workflows to reduce data processing time.
• Optimized dashboard queries to enhance performance and user experience.

Project 2: CHANEL (Marketing Analytics)

• Worked as an Analyst in the Data Ingestion Team for the Chanel project.
• Extracted campaign and marketing data from various cloud sources.
• Performed data cleaning, classification, and rigorous validation checks.
• Automated the ingestion of refined data into Datorama, ensuring seamless flow for reporting.
• Maintained and enhanced dashboards in Datorama to support business stakeholders.
• Collaborated closely with analytics and marketing teams to deliver strategic insights and data-driven recommendations.

JVS Future Technologies – Senior Software Developer (Jan 2019 – Jul 2023)

• Spearheaded the design and deployment of end-to-end BI solutions using Tableau, delivering actionable insights to stakeholders across departments.
• Developed dynamic and interactive dashboards featuring actions, filters, parameters, and drill-down capabilities to support decision-making.
• Created custom visualizations such as donut charts, waterfall charts, geo maps, and trend analyses to communicate key business metrics effectively.
• Integrated data from diverse sources including SQL Server, Oracle, and Excel, ensuring a unified view for comprehensive reporting and analysis.
• Applied advanced Tableau techniques such as LOD expressions, data blending, and calculated fields to handle complex data scenarios.
• Optimized dashboard performance through context filters, query tuning, and data model enhancements, resulting in reduced load times and improved usability.
• Built real-time monitoring dashboards for various user groups (contractors, managers, internal stakeholders), enabling on-the-fly performance tracking.
• Collaborated with cross-functional teams to translate business requirements into technical specifications and deliver scalable data solutions.