Yamnish Malyan

As a Performance Specialist at ANJ Creations, I specialize in strategizing, managing, and optimizing large-scale digital advertising campaigns for the Amity University Greater Noida and Noida campuses. My focus lies in driving measurable performance through data-driven media planning, campaign structure optimization, and creative strategy alignment across Google Ads and Meta Ads platforms.

With hands-on experience in search, display, demand generation, and performance campaigns, I have successfully executed non-branded and brand campaigns tailored to distinct course categories and audience segments. My expertise includes keyword strategy, funnel-based campaign planning (awareness, consideration, and lead generation), and conversion rate optimization to ensure maximum ROI.

I worked as a Digital Marketing Executive at AAFM India, where I managed social media, SEO, Google Ads, and Meta Ads campaigns. My focus was on creating engaging content, optimizing online presence, and running ads that reach the right audience and generate meaningful results.

I enjoy finding simple ways to improve performance — whether it’s refining SEO strategies, experimenting with ad creatives, or analyzing campaign results to make better decisions. What excites me most is seeing the direct impact of my work, whether it’s increased engagement, better visibility, or more quality leads

I worked as an SEO Executive at Red Dash Media, where I focused on improving website visibility and driving organic traffic for clients across various industries. My role involved keyword research, on-page and off-page optimization, content recommendations, and technical SEO audits to help websites perform better on search engines.

I enjoyed analyzing website performance, identifying areas for improvement, and implementing strategies that helped websites rank higher and attract the right audience. Seeing measurable results — better search rankings, increased traffic, and improved engagement — was always motivating.

Key Responsibilities:

Conducted thorough keyword research to target relevant search terms.

Optimized website content for on-page SEO (meta tags, headings, URLs, internal linking).

Built high-quality backlinks and managed off-page SEO efforts.

Performed technical SEO audits to fix site issues affecting rankings.

Tracked and analyzed website performance using Google Analytics, Search Console, and SEO tools.

Collaborated with content and marketing teams to align SEO strategies with business goals.