Yangzey Sherpa

• Managed content creation for 6+ US-based businesses across varied industries including SaaS, Architecture, Travel, Food & Restaurant, and Mindfulness
• Proved successful working within tight deadlines and a fast-paced environment.
• Create comprehensive SEO content strategies including blogs, landing pages, content briefs, and on-page optimization while adhering to specific brand voice and brand writing style
• Collaborate with SEO specialists to develop high-performing content assets across digital platforms
• Leverage AI prompting and engineering to develop efficient content creation workflows
• Optimize existing web pages and guest posts for improved search performance

Key Projects & Achievements:

• Travel Industry: Created 300+ detailed business listing pages and optimized sub-category pages, resulting in a video script that generated 10K+ views within one month
• Architecture & Design Industry: Increased organic clicks by 551 (42% of site's total traffic) through strategic optimization of 17 blog posts
• Architecture & Design Industry: Expanded keyword rankings by 622 keywords (average 51.8 per post) with 5 posts reaching top 10 SERP positions in 6 months
• B2B SaaS Industry: Developed content that grew from 39 to 419 keywords (975% increase) in 4 months for a single article, generating 474 organic visits
• Wedding Services Industry: Created content ranking in Google's top 5 positions within 3 months, with articles generating 497 organic visits and $153.46 in traffic value

• Managed content creation for 4 blogs a day and curation for the company website and social media channels (Facebook, Instagram, YouTube).
• Developed content strategies based on SEO tools like Ahrefs, SEMRush, and Keywords Insights to drive organic traffic.
• Edited and proofread around 4 articles a day, including both long-form and short-form content created by other writers and subject matter experts on EdTech, AI, and Robotics, ensuring alignment with brand guidelines and SEO best practices.
• Managed editorial calendar, ensuring timely publication of high-quality content across multiple platforms.
• Optimized web content for SEO to improve search engine rankings and drive organic traffic.

• Wrote up to 3 SEO-friendly blogs per day, ensuring content was optimized for search engines and aligned with marketing goals
• Contributed to the content strategy for the travel website, 1001things.org, creating targeted blogs that adhered to SEO best practices
• Proofread and edited content across various digital platforms, including websites and e-books, to ensure quality and consistency
• Played a key role in strategizing and writing copy for various marketing campaigns, including email campaigns, social media posts, and print materials
• Collaborated with marketing teams to develop content for video scripts aimed at social media platforms, including YouTube
• Wrote copy for digital and print ads, ensuring messaging was on-brand and aligned with campaign objectives
• Improved website traffic with thecreation of high-quality, keyword-rich articles and blog posts.

• Started as an intern at their sister company, PRinday, before being offered a full-time role at the new venture Gabruu Media and Entertainment after 3 months.
• Created content focused on the Punjabi entertainment industry, as well as Bollywood and Hollywood, including news articles, features, and social media posts.
• Contributed to articles with high organic reach and celebrity visibility, helping the portal become the leading entertainment PR platform in the Punjabi industry shortly after launch.
• Played a key role in PR campaigns promoting Punjabi films and songs, creating content that aligned with brand messaging and engaged the target audience.
• Trained and mentored interns, educating them on content best practices and ensuring adherence to SEO and quality standards.
• Collaborated with graphic designers, video editors, and other stakeholders to produce content for various PR campaigns and marketing assets.
• Assisted in the creation of in-house marketing content, ensuring consistency of messaging across all platforms.
• Was a core part of the PRinday event management team for both the 1st and 2nd Punjabi Filmfare Awards.