Yasaswini Nudurumati
Bangalore,
Summary
Communication Specialist with a proven track record at 1NGO Trust, adept in change management and social media strategy. Excelled in developing impactful communication strategies and fostering stakeholder engagement, achieving significant program success. Skilled in content creation and team leadership, my approach has consistently enhanced brand messaging and partner relations.
Overview
13
13
years of professional experience
Work History
Assistant Manager – Operations, Social media and Communications specialist
1NGO Trust
Bangalore
01.2024 - Current
- Collaborated with senior management to identify and address organizational communication needs, aligning them with broader program narratives
- Developed and implemented comprehensive communication strategies, including branding initiatives, to ensure a cohesive organizational narrative
- Integrated the organization’s narrative into program communications to standardize the brand story across all materials
- Acted as the content owner for all program communication materials, program closure reports, posters, flyers, invites, and digital media messaging
- Oversaw the design and production of communication materials, ensuring alignment with organizational values and consistency in messaging
- Managed the timely and high-quality social media management for NGO partners
- Ensured the organization’s website, social media, and other digital platforms are regularly updated and functioning smoothly
- Worked closely with internal resources and external vendors for design, and other project needs, ensuring alignment with program objectives
- This process involves visiting each NGO to evaluate their clarity on objectives, responsiveness to donor needs, impact on beneficiaries, transparency in operations and strategic planning efforts
- Suggested and implemented improvements in the marketing collateral delivery process, collaborating with service providers and partner NGOs, initiated a new process calendar for the entire social media management of nearly 600 NGO partners
- Worked with external stakeholders to ensure adherence to data collection, training, and review processes
Research Associate (Communications)
Environment Support Group(ESG)
Bengaluru
07.2023 - 12.2023
- To keep online platforms (Facebook, Twitter, Instagram, and LinkedIn) of the organizations up to date and share updates on platforms
- Utilize LinkedIn analytics tools to track key performance metrics, monitor follower growth, and assess the impact of content
- Spearheading the launch of a bi-monthly Newsletter with critical topics well researched and covered
- Take ownership of ESG’s internship program – Hiring, finalizing and training the interns
- Skillfully craft reports to communicate information effectively( Year-end reports, event reporting)
- Update ESG’s website with latest updates through Word press
- Contribute to the success of events through active support and participation
- Conduct quick and thorough research to gather valuable insights on various environmental issues
- Facilitating consultations and workshops for marginalized communities, overseeing end-to-end management
Consultant - Analytics Platforms
Bounteous India Ltd.
Chennai
07.2022 - 07.2023
- Provide analysis and solution for the issues faced by the client in analytics and resolving them on a timely basis utilising GA and GTM
- Installed, tested and reviewed web analytics tags for quality purpose
- Analyzed customer demographics, preferences, and buying habits in order to improve marketing strategies
- Part of migration project where client’s web properties from UA to GA4 – Tested and reviewed tags and configured new tags in GTM
- Knowledge on website discovery, audit, measurement strategy, BRD and SDR
MARCOM – Internal Communications
Bounteous India Ltd.
Chennai
07.2022 - 02.2023
- Worked on creating the Beyond your Break (BYB) Programme landing page by collaborating with internal and Global teams
- Liaise with all Head’s to create content for the monthly newsletter and publishing it to associates
- Updating the Lister Digital (Bounteous) page on LinkedIn by posting content on a regular basis –Improving page performance by analysing key metrics using LinkedIn Analytics
- Actively engage with the LinkedIn community by responding to comments, messages, and participating in relevant groups and discussions
- Develop and execute comprehensive internal communication plans, ensuring consistent and effective messaging to diverse employee groups
- Assisted MARCOM team by working with different HRD work streams to review processes and institutionalize practices that are aligned with our core EVP values
- Created engaging content for various internal platforms, including emails, newsletters, and digital signage, to improve employee awareness and participation in company initiatives
- Conducted surveys and collected employee input to assess the effectiveness of communication strategies and identify areas for improvement
Executive - HR & STRATEGIC COMMUNICATIONS
JGI Group
Bangalore
04.2014 - 06.2015
- Content writing, content editing, creative writing, website maintenance
- Updating of website with the latest news and events for the Jain Group of Institutions websites
- Revamping the websites with latest designs and creative content
- Ability to write in a variety of styles and formats for multiple audiences
- Handled the responsibilities of reviewing and editing articles to ensure quality of the articles
- Assigned the tasks of writing interesting content for blogs and social media pages
- Successfully increased the number of viewers in the social media by writing attractive content and making the site more visible
- Widely appreciated for creative content writing in all the major websites of the group
Project Officer- Animal Welfare Project
CPR Environmental Education Centre
Chennai
09.2011 - 08.2012
- To conduct Environmental Education and Awareness programme (Kindness Kids – an animal welfare initiative) for School students and train teachers on the same in Chennai, Kanchipuram and Pondicherry district, Tamil Nadu
- Achieved the targets in a short time
- Trained more than 400 teachers on Environment Education
- Conducted Environment Education programs in Chennai, Kanchipuram and Pondicherry
- Increased the funding for the Project Kindness Kids from the funding agency in Australia through the new ideas and programmes implemented in the project
- Successfully achieved more than the specified target in implementing this project in various big schools in and around Chennai
Education
Digital Marketing Specialist Course - Digital Marketing
Simplilearn
Online06-2022
M.Sc. - Biotechnology
Avinashilingam Deemed University for Women
Coimbatore05.2011
B.Sc. - Plant Biology and Biotechnology
Meenakshi College for Women
Chennai04.2009
Skills
- Team Leadership
- Partnership and Stakeholder Engagement
- Project Management
- Change Management
- Usage of AI tool- ChatGPT
- Social Media Strategist
- Word press
- Content Writing- Copywriting and Copy editing
- Report writing
- Social Media Engagement
- Relationship management
- Continuous improvement
- Communications
- Developing communication strategy
- Branding and Messaging
- Content creation
- Social Media Management
- Social Media Analytics
- Training and Mentoring
- Training Program Design and Development
- Training delivery
- Government and Corporate Engagement
- Research and Trend Analysis
- Event Coordination/support
Academics And Certifications
- M.Sc. Biotechnology, Avinashilingam Deemed University for Women, Coimbatore, 05/01/11, 8.0
- B.Sc. Plant Biology and Biotechnology, Meenakshi College for Women, Chennai, 04/01/09, 82%
- Certificate course and Diploma in Sanskrit with Distinction, University of Madras
Personal Information
- Date of Birth: 12/09/88
- Marital Status: Married
References
- Mrs. Shashikala Iyer, Senior Specialist- Policy & Partnerships - WWF, +91 – 9901067964
- Mrs. Sowmya Kanna, Food Corporation of India, +91- 7418921869
Languages
Telugu
First Language
English
Proficient (C2)
C2
Tamil
Proficient (C2)
C2
Hindi
Intermediate (B1)
B1
Kannada
Intermediate (B1)
B1
Sanskrit
Intermediate (B1)
B1
Timeline
Assistant Manager – Operations, Social media and Communications specialist
1NGO Trust
01.2024 - Current
Research Associate (Communications)
Environment Support Group(ESG)
07.2023 - 12.2023
Consultant - Analytics Platforms
Bounteous India Ltd.
07.2022 - 07.2023
MARCOM – Internal Communications
Bounteous India Ltd.
07.2022 - 02.2023
Executive - HR & STRATEGIC COMMUNICATIONS
JGI Group
04.2014 - 06.2015
Project Officer- Animal Welfare Project
CPR Environmental Education Centre
09.2011 - 08.2012
Digital Marketing Specialist Course - Digital Marketing
Simplilearn
M.Sc. - Biotechnology
Avinashilingam Deemed University for Women
B.Sc. - Plant Biology and Biotechnology
Meenakshi College for Women
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