Yaseen Patan
Bangalore
Summary
Results-driven Marketing Manager with 9+ years of experience across BTL, ATL, TTL, retail marketing, and high-impact brand activations. Expert in PAN-India launches, app growth, store marketing, customer acquisition, and revenue growth. Strong background in 360° marketing strategy, budget & P&L; management, influencer partnerships, and team leadership with measurable business outcomes
Overview
10
10
years of professional experience
Work History
Assistant Manager
Pathfinder Enterprise Solutions Pvt. Ltd.
bengaluru
02.2025 - Current
- Oversaw all marketing operations across South India.
- Led the PAN-India application launch and growth campaigns.
- Successfully increased app downloads and regional user engagement.
- Delivered high-impact marketing executions, driving brand growth.
- Led cross-functional teams to execute integrated marketing campaigns effectively.
- Managed social media platforms to drive community interaction and customer loyalty.
- Coordinated events and promotions to boost customer awareness and participation.
- Monitored campaign performance, adjusting strategies based on data-driven insights.
- Collaborated with sales teams to align marketing efforts with sales goals and objectives.
Team Leader
Malabar Gold and Diamonds
bengaluru
09.2023 - 01.2025
- Developed and executed marketing strategies based on market trends.
- Built strategic influencer partnerships for greater reach.
- Ensured consistent brand messaging across platforms.
- Enhanced customer loyalty with targeted email campaigns.
- Oversaw budget planning and campaign performance metrics.
- Led product launches and competitive market analysis.
- Coordinated events and exhibitions to showcase jewelry collections and attract customers.
- Oversaw budget allocations for marketing initiatives and advertising efforts.
- Established partnerships with influencers to promote brand awareness in target markets.
- Generated ideas to increase sales through creative promotions.
Assistant Manager
Think & Learn Pvt. Ltd.
bengaluru
05.2022 - 06.2023
- Managed ATL, TTL, and BTL activities.
- Maintained operational integrity and confidentiality.
- Coordinated with corporate on merchandising strategies.
- Led staff supervision and ensured adherence to brand standards.
- Developed marketing strategies to enhance brand visibility and customer engagement.
- Collaborated with creative teams to produce promotional materials for product launches.
- Analyzed market trends to identify new opportunities for growth and expansion.
Assistant Manager → Marketing Head
LMIH Technologies Pvt. Ltd.
11.2019 - 10.2021
- Transformed performance from negative to positive sales growth.
- Managed ATL, TTL, and BTL marketing activities end-to-end.
- Oversaw Behtar Regional Stores’ (FMCG) retail and sales operations.
- Reduced compensation claims and improved staff morale.
- Prepared financial and P&L reports for five locations.
- Maintained high operational standards and brand integrity.
- Managed scheduling and resource allocation for various projects effectively.
- Supported executive leadership in strategic planning initiatives and decision-making processes.
Senior Associate
R Capital Enterprise
01.2017 - 11.2019
- Managed sales and marketing across zonal branches.
- Supervised vendor interaction, hiring, training, and deployment.
- Provided coaching to store managers and ensured productivity.
- Collaborated with internal teams and vendors for campaign execution.
Associate
IIFL Private Limited
08.2015 - 01.2017
- Led successful branch operations and achieved sales goals.
- Managed tele-calling and sales teams.
- Handled administration, marketing, and budget planning.
- Worked with products from Reliance Life, Exide Life, and Bharati Axa.
- Developed and executed income and sales plans.
- Liaised with credit and retail departments to ensure smooth operations.
Education
MBA - Marketing
Sri Venkateswara University (SVU)
Tirupati01-2023
Skills
- Strategic Planning
- Budget Management
- Brand Management & Advertising
- Staff Development & Hiring
- Market Analysis & Publicity
- Revenue Generation
- Store Safety & Operations
- Policy Implementation
Disclaimer
I hereby declare that the information provided is true to the best of my knowledge.
Awards
- Elite Performer of India, IIFL, 2015
- Best Employee, LMIH Technologies
- Best Regional Performance, Think & Learn Pvt. Ltd., (Recognized for leading sales conversions)
Languages
English
Advanced (C1)
C1
kannada
Upper Intermediate (B2)
B2
Telugu
Proficient (C2)
C2
Hindi
Advanced (C1)
C1
Tamil
Beginner
A1
Malayalam
Beginner
A1
Timeline
Assistant Manager
Pathfinder Enterprise Solutions Pvt. Ltd.
02.2025 - Current
Team Leader
Malabar Gold and Diamonds
09.2023 - 01.2025
Assistant Manager
Think & Learn Pvt. Ltd.
05.2022 - 06.2023
Assistant Manager → Marketing Head
LMIH Technologies Pvt. Ltd.
11.2019 - 10.2021
Senior Associate
R Capital Enterprise
01.2017 - 11.2019
Associate
IIFL Private Limited
08.2015 - 01.2017
MBA - Marketing
Sri Venkateswara University (SVU)