Yaseen Pattan Marketing
Bangalore
Summary
Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Marketing metrics knowledge and collaborative skills supports achievement of targeted outcomes.Prepared to bring 6+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
8
8
years of professional experience
3
3
years of post-secondary education
5
5
Languages
Work History
Marketing Manager
Think &Learn Pvt Ltd
Bangalore
05.2022 - Current
- Operation Management
- Handling ATL, TTL and BTL end to end activities to improve the performance
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Drove cross-functional collaboration with focus on quality service delivery.
- Transcribed meeting minutes into digital format and stored in data repository.
- Prepared statistical reports with relevant company data and statistics.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Maintaining integrity and confidentiality of each aspect of the environment
- Partnered with corporate to implement and maintain all merchandising directives and ensuring the execution of effective merchandising strategies in all locations
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Maintaining daily contact with staff assists with supervision of all business functions related to operations to maintain the appearance and ensure repairs are noted and completed on a timely basis which requires inspections.
- Recruited and hired capable team members to add value and diverse skills set to marketing department.
Operations&Marketing Manager
LMIHTechnologies Pvt Ltd
Bangalore
11.2019 - 10.2021
- Improved performance from Negative percentage to positive in complete sales in a year
- Handling ATL, TTL and BTL end to end activities to improve the performance
- Working as On-Role for client Behtar Regional Stores (FMCG) which includes Retail stores, marketing activities and sales
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Managed administrative logistics of events planning, event booking, and event promotions.
- Fulfilled contractual obligations for rehearsal and day of event coordination.
- Lowered workers compensation claims and raised employee morale
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Managed inventory and supply chain operations to achieve timely and accurate delivery of goods and services.
- Supervised operations staff and kept employees compliant with company policies and procedures.
- Responsible for achieving financial performance, revenue goals
- Working directly with the director of operations on policies, procedures, and sales
- Responsible for daily financial reports and monthly PL reports for 5 locations
- Maintaining integrity and confidentiality of each aspect of the environment
- Partnered with corporate to implement and maintain all merchandising directives and ensuring the execution of effective merchandising strategies in all locations
- Maintaining daily contact with staff assists with supervision of all business functions related to operations to maintain the appearance and ensure repairs are noted and completed on a timely basis which requires inspections
- Working with the owners to identify, develop and achieve community goals and objectives.
- Utilized techniques such as cold calling, networking and prospecting to develop new leads.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
Business Head
R Capital Enterprise
01.2017 - 11.2019
- Business Head and was involved in End to End cycle of Zonal Branches related to Sales and Marketing starting from Vendor Interaction, Hiring, training, development till Tracking/Deploying
- Communicating clearly and often within Region and Corporate office to ensure productivity and accuracy
- Streamlined costs through proactive examination and improvement of operations.
- Built and strengthened relationships with industry partners to drive growth.
- Established and managed monthly, quarterly and yearly sales plans.
- Set and monitored annual budgets for departments and entire business.
- Researched, proposed, and implemented vendor agreements to decrease costs and improve services.
- Provided Knowledge Transfer to the Store Managers and employees with coaching and suggested potential areas of development
- Identifying and communicating problems, concerns and potential safety, issues and takes action to improve them
- Build and Maintaining good communication with all the members of corporate offices, mail offices and other partner stores
- Collaborate with different internal departments such as operations, external companies, vendors to successfully execute the client advertising campaigns.
Branch Manager
IIFL Private Limited
08.2015 - 01.2017
- Playing a leading role in running a successful branch by making the right choices to deliver excellent results and achieve retail goals
- Handling end to end Branch operations and responsible for managing Tele calling Team for Lead generation
- Created strategies to develop and expand existing customer sales, resulting in increase in annual sales.
- Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
- Handling Sales team to achieve the branch target sale
- Responsible for end to end Administration in regards with Collection, Marketing, Sales and Budget
- Product :
- Reliance Life Insurance : General, Human Life, Demat account
- Exide Life Insurance : General and Human Life
- Bharati_Axa : General and Human Life
- Develop and execute income and plan for title Insurance Division
- Develop and execute a sales plan for all bank leading personnel
- Maintain a strong relationship with Mortgage and Retail Administration, Credit Approval
- Enforcing the companies policies, procedures and principles
- Coaching and developing staff to do more and better
- Providing excellent service to customers
- Interpreting, analyzing and producing sales & financial data
- Liaising with the Area Manager to develop innovative marketing strategies
- Responsible for dealing with complex and diverse managerial problems
- Strength
- Self motivated, Creativity
- Proven ability to win new business, Extensive Product knowledge
- Responsive, Determine andsmart Working
- Capability in executing challenging assignment with regulator speed in right blend of intelligence and patience
- Desire to acquire new Techniques & Knowledge
- Team handling & Fast learning ability
- Maintained branch files for major accounts, investments and employees.
- Assessed employee performance and developed improvement plans.
- Resolved customer complaints to maintain high level of satisfaction.
- Managed branch sales, customer service, finances and recordkeeping.
- Worked directly with customers and associates to handle internal and external complaints and objections.
Education
Bachelor of Arts - Marketing Research
Monad University
Delhi 06.2011 - 03.2014
Skills
Brand Management and AdvertisingRevenue GenerationMarket Analysis, Policies and PublicityHiring
Market Positioning
Public and Media Relations
Budgeting and Allocation
Client communication
Strategic planning
Marketing strategy
Early adoption
Offline marketing
Online marketing
SEO proficiency
Accomplishments
- Received “Elite performer” for Pan india top Growth Branch(2016 March).
- Received “Best Employee" in LMIH Technologiesin2020.
- Received “Best Growth Branch AP&TS ” Byju's Tuition centre (Sep2022).
Timeline
Marketing Manager
Think &Learn Pvt Ltd
05.2022 - Current
Operations&Marketing Manager
LMIHTechnologies Pvt Ltd
11.2019 - 10.2021
Business Head
R Capital Enterprise
01.2017 - 11.2019
Branch Manager
IIFL Private Limited
08.2015 - 01.2017
Bachelor of Arts - Marketing Research
Monad University
06.2011 - 03.2014